Quick Answer
There are a few common reasons why Facebook Ads may not allow you to upload a video:
- Video file size too large – Facebook has a maximum video file size of 4GB for ads
- Unsupported video format – Facebook requires videos to be uploaded in .MOV or .MP4 format
- Length too long – Video ads on Facebook are limited to 120 minutes in length
- Violates Facebook’s advertising policies – Video content cannot promote illegal products or services
If your video meets Facebook’s requirements but you are still unable to upload, try re-encoding or compressing the file to meet the size and format restrictions. You may also need to edit the length or content of the video to comply with Facebook’s advertising guidelines.
The Importance of Video Advertising on Facebook
Video content has become an extremely important part of digital marketing and advertising, especially on platforms like Facebook. Here are some key reasons why video ads are effective:
- Higher engagement – Videos in the Facebook news feed receive 135% more organic reach than photos
- Better storytelling – Video allows brands to tell stories and connect emotionally with customers
- Higher conversion rates – Viewers are more likely to take action like click, share or purchase after watching a video
- Better ROI – Facebook video ads have been found to have a 700% better ROI than image ads
For these reasons, most digital marketers consider video advertising on Facebook to be highly effective at driving results. Uploading compelling, creative videos to promote your brand, products or services is well worth the extra effort.
Facebook’s Video Advertising Requirements and Specs
To successfully upload and run video ads on Facebook, it’s important to ensure your videos meet Facebook’s requirements:
Video File Size
– Maximum file size: 4GB
– Recommended video bitrate: 1,200 kbps
Video Length
– Maximum length: 240 minutes (4 hours)
– Recommended length: 15-30 seconds (for highest engagement)
Video Format and Codecs
– Supported formats: .MOV, .MPEG4
– Recommended codec: H.264
– Landscape video recommended
Aspect Ratio
– 16:9
– 9:16 (for Stories ads)
– 4:5 (for mobile news feed ads)
– 1:1 (for mobile feed square ads)
Framerate
– 24, 25 or 30 fps
Resolution
– Minimum 480×320 pixels
– 1080p HD recommended
Audio
– AAC audio codec recommended
– Stereo or mono audio accepted
How to Compress Large Video Files for Facebook Ads
If your video exceeds Facebook’s maximum file size limit of 4GB, you’ll need to compress it before uploading to ensure the ad runs correctly. Here are some tips for compressing video files:
Use video compressor software
Specialized tools like Handbrake, Avidemux or Movavi Video Converter can easily compress large videos into smaller files optimized for uploading to Facebook. Most feature presets for social media sharing.
Lower video resolution
Reducing video resolution from 4K or 1080p HD to 720p will significantly decrease file size. This reduction in quality is less noticeable on small screens.
Shorten video length
Trimming longer videos into 15-30 second clips will also reduce overall size. Stick to the most engaging scenes that convey your brand message.
Lower bitrate
The video bitrate controls the amount of data used per second of video. Lowering the bitrate from high HD settings like 10,000+ kbps to 1,200-2,500 kbps will reduce files size while maintaining reasonable quality.
Use optimal encoding settings
Setting optimal encoding settings in your video editor like a H.264 codec, crisp GOP sequence structure, and 2-pass encoding will help compress videos efficiently.
Remove multiple audio tracks
Deleting secondary audio tracks and keeping only one stereo or mono track necessary for your video ad will also reduce filesize.
How to Edit Video Length for Facebook’s Time Limit
Facebook restricts the maximum length of video ads to 240 minutes. If your ad is longer than this 4 hour limit, you’ll need to edit it to meet Facebook’s specifications:
Split into multiple videos
For lengthy videos like lectures, presentations or events, split the full video into parts under 240 minutes to create a video series.
Cut and re-structure
Review your video and cut non-essential scenes to shorten it below the limit. Re-structure it to keep the most engaging sequences.
Speed up playback
Use your video editing software to increase the playback speed of your video to fit within the time limit (be cautious of distorted audio).
Create a preview or teaser
For very long videos, cut together a 15-60 second preview or teaser highlighting the best moments to advertise the full content hosted elsewhere.
Focus on most important section
For speeches, talks, or events, isolate and use only the most relevant or compelling section that conveys your message within 240 minutes.
Steps to Ensure Your Video Complies with Facebook’s Policies
To successfully advertise on Facebook, all video content must comply with their Advertising Policies. Here are some key steps:
Review prohibited content
Carefully review Facebook’s list of prohibited content and don’t include anything illegal, dangerous, offensive, deceptive or infringing.
Avoid restricted products
Do not promote restricted products like weapons, tobacco, illegal drugs, adult products or services in your video.
Comply with IP rules
Only use licensed music, images and video clips you have rights to use in your ad. Do not infringe on third-party copyright or trademarks.
Obtain necessary permissions
If your video features identifiable people, obtain the legally required consent and releases from individuals depicted.
Adhere to transparency rules
Ensure proper disclosures on paid relationships, sponsored content and political messaging according to local requirements.
Review multiple times
Have multiple stakeholders on your team carefully review the full video prior to submission to identify any potential policy issues.
Troubleshooting Tips for Uploading Facebook Video Ads
If you’re still encountering issues uploading videos for Facebook ads after optimizing your file based on the requirements above, here are some troubleshooting tips:
Re-encode video
Re-export your video using optimized encoding presets designed for Facebook or try converting to a different supported format like .MP4.
Lower resolution further
If file size is still too large, continue lowering video resolution in increments until the video reaches under the limit.
Clear browser cache
Empty your browser cache and cookies to eliminate any corrupted files or data that may disrupt the upload process.
Use Facebook Ad Manager
Upload directly through Facebook’s Ad Manager instead of Ads Creator as it may better handle videos optimized for the platform.
Upgrade internet connection
Slow internet speeds could interrupt long video uploads. Try upgrading your network connection or uploading from a different network.
Contact Facebook support
If you are certain your video meets requirements, reach out to Facebook’s ad support team for troubleshooting assistance.
Best Practices for Creating Effective Facebook Video Ads
Once you’ve sorted out the technical requirements, focus on creating compelling video content that engages your audience:
Hook viewers quickly
Grab attention immediately with a strong opening hook relevant to your audience within the first 3 seconds.
Highlight benefits
Clearly explain how your product or service benefits customers and improves their lives.
Use captions
85% of Facebook video is watched without sound. Use captions to get your message across.
Tell a story
Tell a relatable story that connects emotionally and creates stronger brand affinity.
Use video text overlays
Highlight key information like discounts, limited time offers and calls-to-action using text overlays.
Keep it short
15-30 second videos have the highest completion rates. Be concise with your most important info upfront.
Be creative
Entertain and engage viewers with unique video content tailored to the platform. Humor and emotion perform well.
Test different formats
Experiment with different aspect ratios, orientations and video ad formats to see what resonates best with your audience.
Conclusion
Trouble uploading videos for Facebook ads can be frustrating, but is usually caused by technical requirements around file size, length, and format that can be optimized. Always ensure your video complies with Facebook’s advertising policies and quality standards. Focus on producing compelling content under the time limit that quickly engages your target audience. With the right combination of technical expertise and creative strategy, video can be a very effective ad format on Facebook.