Facebook Reels are short form video content on Facebook similar to Instagram Reels or TikTok videos. Reels allows creators to produce entertaining short videos using audio, effects, text overlays and more. However, many creators have found that their Facebook Reels are not eligible for monetization or generating advertising revenue. There are several potential reasons why Facebook Reels may not be monetized.
You Don’t Meet the Monetization Eligibility Requirements
In order to monetize Facebook Reels, there are certain eligibility requirements you must meet:
- You must be in a country where Reels Play ads are available. Currently, Reels Play ads are only available in the US, Canada, Mexico, Thailand, Australia, New Zealand.
- Your video must be public and original. You can’t monetize re-shared or private videos.
- Your Facebook page must have at least 600 followers and 600,000 total 1-minute views in the last 60 days.
- Your page must not have any restrictions or be in violation of Facebook’s monetization policies.
If you do not meet these requirements, your Reels will not be eligible to earn money from Reels Play ads. Make sure your page and reels meet the criteria above to unlock monetization.
Your Content is Not Advertiser-Friendly
Facebook has strict policies around what type of content can be monetized. Your reels may not be earning money if the content is deemed not advertiser-friendly. Some examples of non-monetizable content include:
- Excessive profanity
- Violence or dangerous behavior
- Controversial or sensitive topics
- Sexually suggestive content
- Drugs or alcohol
- Misinformation
Carefully review Facebook’s monetization policies and avoid posting content in your reels that goes against these guidelines. Stick to family-friendly themes and subjects to increase your chances of monetization.
Your Videos are Too Short
In order to show Reels Play ads and earn revenue, your videos need to be a certain minimum length. Videos under 30 seconds may not be eligible for monetization. The ideal length for monetized reels is 30-90 seconds. This gives adequate time to insert an ad break during the video. Stick to creating reels that are 30 seconds or longer to unlock money-making capabilities.
Low Audience Retention
If your reels have very low audience retention, meaning viewers click away quickly, those reels will be unlikely to show ads. Facebook wants to place Reels Play ads on engaging, high-quality content that keeps viewers watching the whole reel. If your view duration or audience retention is low, focus on improving your content quality before trying to monetize. More captivating reels will perform better for earning ad revenue.
You Have Errors Getting Ad Breaks Approved
One requirement for Reels monetization is having Facebook approve an ad break to be inserted in your qualifying videos. If you are having trouble getting ad breaks approved, this will block your ability to earn money. Some reasons ad breaks may not be approved include:
- Requesting too early or too late in the video
- Not meeting the view thresholds on previous Reels
- Disapproved content
- Copyrighted or unauthorized material
Carefully follow the best practices for inserting and requesting ad breaks at natural pause points in your Reels. Also avoid using copyrighted content that could get your ad break rejected.
Not Enough Competition for Ads
There needs to be sufficient advertiser demand and competition to display Reels Play ads on videos. If you are in a very niche interest area without much advertiser competition, your videos may not get monetized. Try expanding into more popular topics and content verticals that brands actively advertise in. The more advertiser competition, the better chance your Reels have of displaying paid ads.
You Need More Original Reels
Re-shared Reels from other creators cannot be monetized. Facebook wants pages to earn ad revenue from unique, original video content. Try creating popular Reels using trending audios, effects and themes instead of just re-sharing others’ content. Post at least 5 new Reels per week to build up an engaging catalog of original content to monetize.
Trouble Connecting to the Partner Monetization Program
To earn Facebook Reels revenue, you need to be accepted into the Facebook Reels Play Bonus Program. This program pays eligible creators a portion of the advertising earnings their Reels generate. Issues getting accepted into this partner program can prevent your reels from being able to earn money. Make sure you fully complete the registration process and have aproper tax form on file.
You Haven’t Linked an Ad Breaks Account
In addition to the Facebook Reels Play Bonus Program, you also need to link a third-party Ad Breaks account to collect your payouts. Many creators fail to properly link their account or need to reconnect it if they changed bank/payment information. Check that you have successfully connected your active Ad Breaks account to ensure you get paid for your monetized views.
Stricter Requirements for Certain Content
Facebook imposes stricter monetization requirements for Reels containing certain types of content. For topics like politics, news, or health, your page may need a much larger audience and more engagement before ads can run. Be aware if your niche has special eligibility standards before trying to monetize. Focus on building a loyal audience first before expecting to earn revenue in restricted categories.
Appealing Content Policy Violations
Sometimes Facebook mistakenly blocks or demonetizes content that doesn’t actually violate policies. If you feel your Reels were unfairly demonetized, you can submit an appeal. Provide additional context explaining how your content meets the rules. Successful appeals can get your monetization reinstated. However, the appeals process can be slow, so avoid posting borderline content in the first place.
Bans on Re-Sharing or Replicated Content
Facebook wants original Reels that bring unique value for viewers. They may block monetization on reels that heavily reuse sounds, effects or concepts from existing popular videos. Avoid duplicating ideas or audio from other creators. Come up with innovative reel themes and stand out from repetitive content. Unique value will make your reels more likely to earn ads.
Best Practices for Monetizing Reels
Here are some top tips for meeting the requirements and creating content that can generate ad revenue:
- Produce reels that are at least 30 seconds long
- Post 5 or more new reels per week
- Focus on evergreen, family-friendly topics
- Include a strong call-to-action to engage viewers
- Use popular audios, effects, trends, but add your own twist
- Check that you meet the minimum follower and view thresholds
- Avoid unauthorized material or copyright infringement
Following these best practices for high-performing Reels will help your content stand out and unlock monetization capabilities.
Frequently Asked Questions
Here are answers to some common questions about monetizing Facebook Reels:
How much money can I make from Facebook Reels?
The amount you earn from Reels Play ads depends on factors like viewership, engagement, seasonality, and advertiser demand in your niche. Top creators can earn hundreds or thousands per month. Most accounts generate between $1-$10 per 1,000 views.
When do I get paid for Facebook Reels monetization?
Facebook pays creators in the Reels Play Bonus program each month on a set schedule. You must cross a $100 USD earnings threshold to get issued a payment.
Can I monetize Facebook Reels on a personal profile?
No, only Facebook Pages are eligible for Reels monetization. Convert your profile to a Page to access money-making features.
Do all my Reels need to be monetized?
No, you can choose which individual Reels you want to monetize by adding an ad break. Not all Reels will meet the requirements for ads.
What content is prohibited from monetization?
Explicit content, dangerous acts, hate speech, copyrighted material, and topics against Facebook’s guidelines cannot be monetized. Carefully review the ad policies.
Conclusion
Generating advertising earnings from Facebook Reels requires meeting specific eligibility standards, avoiding content policy violations, and producing engaging, high-quality original videos. Focus on understanding Facebook’s monetization requirements and optimizing your video strategy to unlock money-making capabilities on Reels. With the right approach, Reels ad revenue can become a lucrative income stream for eligible creators.