There are a few possible reasons why your Facebook page may be showing up as a profile instead of a page:
You originally created it as a profile
When you first created your Facebook presence, you likely signed up for a personal profile. This profile allows you to connect with friends, share updates, photos, etc. If you later decided to use your profile for business purposes, Facebook allows you to convert your profile to a page, but sometimes the change doesn’t happen automatically.
You haven’t completed the page conversion process
Converting a profile to a page requires taking some additional steps on Facebook’s backend. You need to go into your page settings, choose to convert to a page, and select a business category. Until you fully complete this process, Facebook will continue treating your page like a profile.
You’re still using profile features
Facebook monitors how you use your page. If you are still predominately using profile features like posting personal updates, changing your relationship status, etc., then Facebook will retain the profile designation. To get the page treatment, you need to use your page for business purposes – posting updates about your company, products/services, industry news, etc.
You haven’t updated the page category
When you first convert your profile to a page, Facebook has you select a business category. Over time as your business evolves, you may fall outside of that original category. If so, you need to update your page category in the settings. An outdated or inaccurate business category can trigger Facebook to revert your page back to a profile.
You have both a profile and page
Some business owners keep both a personal Facebook profile and a separate page for their business. If you fall into this camp, you need to be careful to only post personal updates on your profile and business-related updates on your page. Cross-posting business content on your personal profile can confuse Facebook’s algorithms and cause your page to display as a profile.
How to Fix a Facebook Page Showing as a Profile
If you want your Facebook presence to properly show as a page, here are some tips:
Switch to a business account
Go to your Facebook settings and switch your account type to reflect that it is a business, not a personal profile. This switch can help trigger the adjustments needed to convert your page.
Remove personal content
Delete any personal posts, photos, relationship changes, etc. from your page. Remove or block friends and family members. The less personal content on your page, the more likely Facebook will classify it properly as a business page.
Use business features
Actively utilize Facebook business tools like promoted posts, shop features, messaging tools, etc. The more your actions align with business pages, the quicker Facebook will treat you like one.
Update page roles
Ensure that any personal profiles are removed as page admins or editors. Your business page should only have formal roles assigned to true employees or brand representatives.
Change the username
If your current Facebook username is your personal name, consider changing it to your brand name or business name. This small change can help shift Facebook’s perception.
Add business info
Fill out all of the business information fields for your page – address, contact info, hours, website URL, etc. The more complete this info is, the more Facebook will view your presence as a business page.
Key Takeaways
Here are some key points to remember:
- Convert your personal profile to a business page properly in the settings
- Remove personal posts and connections from your page
- Only post business-related updates and utilize business tools
- Assign page roles to true employees or brand reps
- Use a business or brand-specific username
- Complete all business info fields in the page settings
Taking these steps will help ensure that Facebook recognizes your page as a business presence rather than a personal profile. With the proper designation, you can take full advantage of Facebook’s options for connecting with customers and growing your brand.
Frequently Asked Questions
Why did my Facebook page suddenly turn into a profile?
There are a few possible reasons why Facebook may have suddenly reverted your page back to a profile:
- You made updates to personal info like your relationship status or location
- You posted primarily personal content instead of business-related updates
- You added a lot of friends/family members to the page
- Your page category became outdated as your business evolved
- You used too many profile features like status updates, profile photos, etc.
Essentially, Facebook looks at how you are using your page and if it seems more personal than business, the algorithms will convert it back to a profile.
How do I delete my personal Facebook and just use my business page?
To delete your personal Facebook profile and use only your business page:
- Go to your profile and download any photos or other info you want to save.
- Remove your personal profile as an admin on your business page.
- Designate another employee as the page admin using their own Facebook profile.
- Go to your profile settings and choose the option to permanently delete your profile.
- Continue managing your business page under the designated admin account.
Keep in mind you will lose access to any personal Facebook groups, friends, or other connections tied to your profile after deletion.
Why can’t I convert my Facebook profile to a page?
There are a couple reasons why the option to convert your profile to a page may not be available:
– Your personal account is too new – Accounts need to be at least 30 days old.
– Your account hasn’t been active enough – To be eligible for conversion, your account needs recent posts and engagement.
– You already have a separate page – Facebook typically only allows one page per person.
– You’ve hit the page limit – Each Facebook account can only create a certain number of pages.
– You don’t have an eligible Facebook profile – Pages can only be created from individual personal accounts.
If none of these apply and you still don’t have the option, try reaching out to Facebook support for help troubleshooting the issue.
How do I regain access to a Facebook page that was converted to a profile?
If your Facebook page was converted to a personal profile and you’ve lost admin access, here are some steps to try to regain control:
– Submit ID verification to Facebook to prove you are the legitimate owner.
– File an appeal explaining the situation and noting your role as the official business representative.
– Use the Facebook support form to report your issue under “Hacked Account.”
– Try resetting the account password if you still have access to the associated email.
– Contact Facebook support directly via chat or phone for help restoring your admin access.
– Designate a new employee as an admin using their personal profile to manage the page temporarily.
– Worst case, you may need to create a brand new Facebook page and start fresh.
With patience and persistence, you can usually convince Facebook support to restore proper admin access to your erroneously converted page.
| Reason | Fix |
|---|---|
| Originally a personal profile | Fully convert profile to page in settings |
| Didn’t complete conversion process | Select business category & finalize conversion |
| Still using profile features | Only post business-related updates |
| Outdated page category | Update page category to match current business |
| Separate profile & page | Only post personal on profile, business on page |
Conclusion
Having your Facebook page incorrectly display as a personal profile can certainly be frustrating and limit your business functionality. Luckily, with the right troubleshooting steps, you can usually convince Facebook to properly convert your page and retain all of your valuable followers in the process. Be patient, consistent, and persistent in using your page only for business purposes. And leverage Facebook support if needed to complete the conversion. With proper settings and usage, you can ensure your page gives your brand the visibility, authority, and connectivity of a true business presence.