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Why is Facebook not deleting an account even after 30 days?

Why is Facebook not deleting an account even after 30 days?

There are a few reasons why Facebook may not delete an account even after 30 days after the deletion request. When you request to delete your Facebook account, it goes into a disabled state for 30 days before being permanently deleted. During this time, your account is inaccessible to you and others on Facebook. However, there are some cases where the account may not get permanently deleted after the 30 day window.

Account is reactivated during the 30 day window

The most common reason that an account doesn’t get deleted after 30 days is if the user logs back into the account during the 30 day disabled period. As soon as you log back into your account during this time, it will be reactivated and the deletion request canceled. This resets the 30 day clock, so you would have to submit a new deletion request if you still wanted the account deleted after reactivating it.

Many users change their mind about deleting their account and end up logging back in before the 30 days are up. Even accidentally logging in from a saved password or cookie can be enough to halt the deletion. So if you do request your account be deleted, avoid the temptation to log back in until after the full 30 day window has passed.

Account has pending actions or issues

Facebook will also halt the account deletion process if there are any pending actions or issues with the account that need to be resolved first.

For example, if the account has outstanding payments due for ads or Facebook marketplace listings, those need to be paid before the account can be deleted. If you have pending friend requests or messages, those also need to be cleared out. And if the account has any policy violations or reports against it, those would need to be resolved as well.

Essentially Facebook wants to tie up any loose ends before deleting an account. So any outstanding account issues can stall the deletion timeline.

Account is deemed “high risk”

In some cases, Facebook may mark an account as “high risk” if they suspect suspicious activity. This could be due to concerns over spam, hacking, fake accounts, or other policy violations. When an account is considered high risk, Facebook will halt the deletion process indefinitely.

The account will remain in the disabled state beyond 30 days while they conduct an investigation. Even if no actual policy violations are found, they tend not to delete accounts that were flagged for review. This serves as an added precaution on their end.

Data is valuable for advertising purposes

One cynical perspective is that Facebook drags its feet in actually deleting accounts because all user data has monetary value for advertising purposes. The more data they have to leverage, the more money they can generate from advertisers who want to target specific demographics and interests.

While an idle or inactive account may not hold as much direct value, there is still an incentive for Facebook to avoid permanent deletions, especially for accounts that were highly active. So the 30 day deletion window provides a nice buffer where they can technically claim the account is disabled while finding ways to keep it in their system.

Bugs or errors in the deletion process

There could also be some cases where a technical glitch prevents the account from being deleted properly. With billions of accounts on the platform, it is feasible that some deletions inadvertently do not get processed. The automated systems may have failed to purge the account data after 30 days as intended.

These types of errors would likely be rare, but with software running at such a massive scale, bugs can happen. So for a small percentage of accounts, the data may continue to exist past the expected deletion date simply due to a technical failure.

Retrieving data from backups or archives

Another explanation might be that while Facebook deletes accounts from their active systems after 30 days, the data could continue to reside in backups or archives. This data could be kept for emergency recovery purposes or as legal records in case of investigations.

So in a sense, that data still exists within Facebook’s infrastructure, even if the public-facing and advertising systems no longer have access to it. This again goes back to the value of user data that provides an incentive to keep it archived as long as possible.

Difficulties fully deleting data at scale

On a practical level, it is extremely difficult to fully delete user data from Facebook’s systems due to the massive scale they operate at. With billions of users, exabytes of data, and replication across multiple data centers, erasing an account’s data entirely becomes technically challenging.

Portions of the data likely persist in caches, logs, backups, and archives even past the 30 day window. Fragments of the data could remain across various systems and geographic regions. So while the account itself may be disabled, traces of the underlying data could still be scattered throughout Facebook’s infrastructure.

What can you do if your account is not deleted

If your Facebook account remains active even after 30 days post your deletion request, here are some steps you can try:

  • Submit a new deletion request – Sometimes another request is needed to trigger the systems
  • Report the issue on Facebook – Explain the account should have been deleted
  • Deactivate your account instead – Disables profile and hides timeline but doesn’t delete data
  • Contact Facebook support – Keep escalating the issue until it is resolved
  • File a complaint with the FTC – They can potentially investigate on your behalf

Unfortunately, you have limited options if Facebook fails to comply with deletion requests. Aside from repeatedly contacting them, you can report the issue to regulatory bodies like the FTC or your country’s data protection authority. But given Facebook’s data practices, they likely have some technicality that allows them to retain data indefinitely.

Why Facebook retains data even after account deletion requests

Main reasons Facebook may keep data past 30 days

User reactivation during 30 day window
Pending account issues or actions
Account deemed high risk
Data retention for advertising value
Bugs or glitches in the deletion process
Backup and archival of records
Difficulty fully deleting at scale

What users can do

Submit another deletion request
Report issue to Facebook
Deactivate account instead of deleting
Contact Facebook support
File complaint with regulatory bodies

The challenges of permanently deleting data

For a company like Facebook, permanently deleting user data presents some key challenges:

– Data replication across servers – Copies exist across multiple geographic data centers

– Backups and archives – Maintained for emergency recovery and legal purposes

– Caches and logs – Fragments of data embedded across various systems

– Billions of total accounts – Massive scale makes data removal difficult

– Automated processes – Bugs or errors can disrupt expected deletions

– Legal obligations – Required to retain some records per regulations

– Advertising value – Data supports targeted ad business model

Technical perspective

From a technical standpoint, here is what makes permanently deleting user data difficult:

– Distributed databases and replication makes tracking and deleting every instance of data tricky

– Low level caches like memcached can retain fragments of data that are hard to purge entirely

– Log files record user activities and cannot be selectively erased

– Backups are kept for disaster recovery purposes in case current data is lost

– Archives serve as legal records and contain user information

– Trillions of rows of data across thousands of databases need scanning for deletion

– Complex systems with many dependencies can inadvertently retain deleted data

– Efficient data storage makes deletion challenging as pointers get updated rather than full erasure

– High volume of transactions makes tracing all relevant data pieces unfeasible

Business perspective

Looking at this from a business perspective, here is why Facebook is incentivized to keep data:

– More data allows better ad targeting and higher revenue

– Archived records are useful for training machine learning systems

– Keeping data minimizes disruptions and preserves predictive value

– Difficult to verify data is fully deleted at large scale

– No strong financial incentive to proactively purge unused data

– Business model based on exploiting user data in various ways

– Regulators have limited ability to enforce permanent deletion

– Compliance risk is low compared to benefit of data retention

– Users cannot easily verify if their data is fully deleted

– Priority is on expanding capabilities, not deleting old data

Conclusion

In summary, Facebook holds on to user data even after account deletion requests due to both technical and business reasons. The massive scale of their systems makes fully scrubbing an account’s data extremely difficult. And the advertising value of user data reduces incentives for proactive deletion, especially with limited regulatory oversight.

Although accounts may get disabled, lingering data remains in backups, archives and fragmented across various systems. For individuals who want their data permanently removed, Facebook’s 30 day window provides only a facade of deletion. In practicality, some portion of user data persists within their infrastructure indefinitely.