Corinna Kopf is a popular internet personality and model who has gained a massive following on various social media platforms. She is best known for her streams on Facebook Gaming where she broadcasts live gameplay of games like Fortnite, Valorant, and Just Chatting. But why does she choose to stream primarily on Facebook rather than other platforms like Twitch or YouTube?
She has a large established audience on Facebook
The main reason Corinna streams on Facebook is that she already has a huge following there. Corinna originally got her start on Instagram where she grew a large fanbase of over 4 million followers. Many of these Instagram fans also followed her over to her Facebook page which currently has over 1.2 million followers. So streaming on Facebook allows her to easily leverage her existing audience on that platform.
Additionally, a large portion of her target demographic, teenage and college-aged fans, are already frequently using Facebook. Streaming on Facebook allows her to reach fans where they are already spending time rather than trying to build an audience from scratch on another platform.
Facebook offers lucrative incentives to streamers
Facebook has made a major push in recent years to compete with platforms like Twitch in the livestreaming space. As part of this effort, they have offered lucrative deals to popular streamers to incentivize them to stream on Facebook Gaming.
In Corinna’s case, it was reported that Facebook offered her a multi-million dollar exclusivity deal to leave Twitch back in 2020. The deal was likely too lucrative for her to pass up and gave her financial stability to focus on streaming full-time.
Facebook has signed similar exclusivity deals with other top streamers like Disguised Toast, suggesting they are willing to pay top dollar to attract audiences to their platform. For individual streamers, these upfront deals can provide much more guaranteed income than trying to grow an audience organically on a new platform.
Facebook provides a more brand-safe environment
Compared to other platforms like Twitch, Facebook Gaming is generally considered a more brand-safe environment with stricter content moderation policies. There tends to be less toxicity and trolling on Facebook which creates a more welcoming streaming experience.
For Corinna, the focus on brand-safety aligns well with her current priorities as an internet personality and businesswoman. She has been focused recently on launching her own brands and partnerships, so maintaining a friendly persona is important.
Streaming on Facebook allows her to grow her audience and engage with fans while avoiding some of the negativity and brand-risks that can come with other platforms.
She has more creative freedom on Facebook
Unlike Twitch which is strongly focused on gaming content, Facebook is more open to a wider range of livestreaming content. Corinna takes advantage of this by creating a variety of IRL, Just Chatting, and gaming streams.
The looser content restrictions on Facebook give her more creative freedom to produce different types of streams tailored to her audience. On Twitch she may be compelled to focus mainly on gaming, limiting her ability to connect with fans in other ways.
Having the flexibility to do more informal IRL and chat streams lets her strengthen her brand and bond with viewers who are interested in her day-to-day life in addition to gaming.
Facebook provides opportunities for organic cross-promotion
Lastly, streaming directly on her Facebook page gives Corinna built-in opportunities to organically cross-promote her other social media projects. When live, her stream appears right on her Facebook page alongside other posts.
This allows her to efficiently notify existing followers about when she is live while also exposing livestream viewers to her other Instagram and Facebook content. There are opportunities to cross-promote both ways that can help grow her audiences across multiple platforms simultaneously.
On a platform like Twitch it can be harder to integrate streaming with your other social media presence. But on Facebook, Corinna can tightly link her livestreaming to the rest of her online brand presence.
Conclusion
In summary, Corinna Kopf chooses to focus on streaming on Facebook primarily due to the large established audience she has there, the lucrative exclusivity deal from Facebook, the brand-safe environment, the creative freedom for content, and the built-in cross-promotion opportunities.
For an internet personality like Corinna with a strong existing social media presence, Facebook provides a streaming platform that aligns well with her personality-focused brand. The financial incentives from Facebook have certainly helped lure her in as well.
While Twitch likely still offers a larger raw gaming audience, the synergies with her other social media, brand deals, and engaged fans on Facebook make that platform a better fit for her current priorities as she continues building her business.
| Reason | Explanation |
|---|---|
| Large established audience | She already has over 1 million Facebook followers from her Instagram fame |
| Lucrative exclusivity deal | Reported multi-million contract from Facebook to stream there |
| More brand-safe environment | Less toxicity and trolling than sites like Twitch |
| More creative freedom | Can do more varied IRL and chat streams rather than just gaming |
| Built-in cross-promotion | Streams directly on her Facebook page to promote her other content |
Frequently Asked Questions
Who is Corinna Kopf?
Corinna Kopf is a 25-year-old internet personality, model, and streamer. She first gained popularity on Instagram where she built a following of over 4 million. She now streams gaming and IRL content on Facebook Gaming to over 1 million followers.
What games does Corinna Kopf stream?
On Facebook Gaming, Corinna primarily streams games like Fortnite, Valorant, League of Legends, and CS:GO. She is best known for playing Fortnite but engages with a variety of popular competitive games.
How many viewers does Corinna Kopf get on her streams?
During her peak streaming days on Twitch, Corinna averaged around 15,000 concurrent viewers per stream. Since transitioning to Facebook in 2020 her viewership has dropped but she still pulls in a respectable average of 2,000-5,000 viewers per stream.
Does Corinna Kopf still use Twitch?
No, Corinna stopped regularly streaming on Twitch when she signed an exclusivity deal with Facebook Gaming in 2020. She does very occasionally still do one-off streams on Twitch to engage her previous audience there.
Is Corinna Kopf dating anyone currently?
As of late 2022, Corinna appears to be single and unattached romantically. She was previously linked to high-profile YouTuber David Dobrik from 2019 to early 2020 when they amicably split.
What is Corinna Kopf’s net worth?
Estimates of Corinna Kopf’s current net worth range from $2-3 million. Her net worth is derived primarily from streaming revenue, brand sponsorships, merch sales, and other business endeavors. The exclusive streaming contract from Facebook also contributed significantly.
How old was Corinna Kopf when she started streaming?
Corinna began livestreaming gaming content in 2017 when she was around 21 years old. She quickly gained traction on Twitch and transitioned to full-time streaming by 2018.
Why did Corinna Kopf move from Twitch to Facebook Gaming?
In 2020, Facebook offered Corinna an exclusive streaming contract that was reportedly worth millions. The lucrative financial incentive was likely the primary motivation for her to switch platforms and build an audience from scratch on Facebook.
What does Corinna Kopf stream on Facebook?
On Facebook Gaming, Corinna does a mix of gaming streams playing Fortnite, Valorant, and other titles, along with IRL streams where she just chats with viewers, does her makeup, cooks, or explores outside.
Does Corinna Kopf do YouTube?
Corinna operates a YouTube channel with over 500k subscribers, but it is not a major focus of her streaming activity. She occasionally posts vlogs and highlights from streams on YouTube but most of her streaming energy goes into Facebook.
Is Corinna Kopf on Instagram?
Yes, Corinna built her initial online following on Instagram where she has 4 million followers. She continues to be active sharing modeling photos and sponsor promotions on her Instagram page.
Tables Comparing Corinna’s Followers and Content Across Platforms
Follower Statistics
| Platform | Followers |
|---|---|
| 1.2 million | |
| 4 million | |
| Twitch (peak) | 1.5 million |
| YouTube | 500,000 |
Content Types
| Platform | Content |
|---|---|
| Gaming streams, IRL streams | |
| Modeling photos, brand promotions | |
| Twitch | Gaming streams |
| YouTube | Stream highlights, vlogs |
Corinna’s Streaming Setup
Corinna uses the following key equipment for her Facebook livestreaming:
PC
Corinna’s gaming PC uses an Intel Core i9 processor and NVIDIA RTX 2080 graphics card. This high-end setup allows her to seamlessly run modern games at maximum quality settings.
Microphone
For crisp, professional audio quality, Corinna uses a Shure SM7B microphone. This is a premium broadcast microphone used by streamers and podcasters.
Camera
Corinna mainly uses a Sony Alpha a5100 camera for her facecam on streams. It captures sharp, high-resolution 1080p video.
Capture Card
An Elgato 4K60 Pro capture card allows Corinna to record and stream her console and PC gameplay in 4K quality.
Lighting
Proper lighting with softboxes helps Corinna look great on camera. She uses Elgato Key Lights which are adjustable LED panels made for streaming.
This full-time streaming setup gives Corinna’s streams a polished, professional look that rivals many top Twitch streamers despite her still smaller audience on Facebook.
Notable Career Moments and Controversies
Some key events and controversies from Corinna’s streaming career include:
- Gained over 1 million Instagram followers by 2018 through risque photos
- Began streaming sporadically on Twitch in 2017 while still in college
- Officially began full-time streaming career in 2018
- Peaked at top 0.1% of Twitch with 15K average viewers in 2019
- Signed exclusive Facebook Gaming deal in 2020 worth millions
- Generated controversy in early streaming days for risque Just Chatting streams
- Faced backlash in 2020 for rating and mocking other women streamers
- Criticized in 2021 for continuing to promote gambling website Stake.com despite fan concerns
- Launched her Cloak brand for gaming merch and apparel in 2022
While her streaming career has been successful, it hasn’t been without missteps. But despite occasional controversies, she has maintained a loyal fanbase over the years that continues to support her channels.
Conclusion
In the end, Corinna Kopf’s partnership with Facebook Gaming has likely been very lucrative for her from a financial perspective. Though her viewership is down from her Twitch peak, the exclusivity deal has provided stability. This has allowed her to focus on diversifying into sponsored content, merch, and branding opportunities beyond just streaming.
For Facebook, having recognizable personalities like Corinna exclusively on their platform helps drive interest and attract new gaming audiences to compete with Twitch. While it’s expensive to sign top streamers, the high acquisition costs are likely worth it for Facebook to rapidly expand their footing in the increasingly competitive livestreaming market.
As long as Corinna maintains her strong connection to her loyal fans, she should continue finding success as she leverages her streaming persona into a variety of money-making avenues online. Her business savvy at a young age has set her up well to thrive as an internet personality for years to come.