If you’ve noticed your Instagram Reels bonus suddenly disappear, there are a few potential reasons why. The Reels bonus program is designed to incentivize creators to make engaging short-form video content. However, Instagram routinely re-evaluates which accounts receive the bonus based on changing criteria. Don’t worry though, with some adjustments you may be able to get your Reels bonus back.
How the Reels Bonus Works
Launched in 2020, the Instagram Reels bonus program provides extra income for accounts that consistently make high-quality Reels. Eligible creators can earn up to $10,000 per month through the bonus. However, Instagram has not published the exact criteria used to determine bonus eligibility and payout amounts.
In general, accounts that post frequently, garner high engagement, and make content aligned with Instagram’s recommendations seem most likely to earn the bonus. Instagram wants to incentivize creators to make Reels that entertain and inspire the Instagram community.
Why You May Have Lost the Bonus
There are several reasons your Reels bonus could have disappeared, even if you were receiving it steadily for some time. Here are some of the most common culprits:
- Decline in post frequency or consistency
- Drop in average views or engagement rate
- Content no longer aligns with Instagram’s evolving preferences
- Violations of Instagram’s community guidelines or terms of service
- Algorithm updates that change how Reels are ranked and distributed
- Budget or criteria changes within the Reels bonus program
Essentially, if your account is no longer satisfying Instagram’s current benchmarks for a top Reels creator, your bonus eligibility may be revoked. The cut-offs are not publicly disclosed, so a subtle dip in views or posts could be enough.
Tips to Regain Your Reels Bonus
Don’t panic if you lose access to the bonus you once relied on. With some strategic adjustments, you may be able to meet the current criteria again. Here are some tips:
- Analyze your best-performing recent Reels for any trends or commonalities. Try to replicate your past successes.
- Stay on top of Instagram’s algorithm changes and test different content styles and formats.
- Post Reels more frequently and consistently, such as daily.
- Use relevant hashtags and captions to optimize discoverability.
- Engage heavily with your followers and collaborate with similar creators.
- Avoid content violations and keep posts brand-safe for sponsors.
- Consider Instagram advertising to supplement organic reach if needed.
Essentially, double down on producing your best, most on-trend content at a steady cadence. You may need to post more or work harder for a while to regain your Reels bonus.
Apply for Instagram’s Creator Fund
If your Reels bonus does not return after trying the above tactics, another option is to apply for Instagram’s Creator Fund. This is a separate monetization program paying creators for quality Reels. To be eligible, you must:
- Have at least 10,000 Instagram followers
- Post content that adheres to Instagram’s rules and guidelines
- Complete your Instagram profile and agree to terms of service
Once accepted, you can start earning cash from the Creator Fund for each of your Reels that receives at least 1,000 views in the first seven days. The payments come from a designated pool each month. So the amount per view varies based on how many fund recipients there are.
Leverage Your Instagram Influence
If you are struggling to requalify for the Reels bonus, diversifying your monetization strategies could help offset the lost income. Consider tactics like:
- Adding Instagram shop features to sell products directly
- Promoting brand sponsorships and paid partnerships
- Marketing your own products or services on Instagram
- Using affiliate links in your profile and posts
- Selling merchandise like t-shirts to fans
The number of followers and engagement you have already built up on Instagram is a hugely valuable asset. Keep finding ways to leverage it to generate revenue through multiple streams.
Don’t Give Up
Try not to get discouraged if your Reels bonus vanishes. Instagram is still rolling out and tweaking this program. There is always a chance your account may become eligible again down the road.
Continuing to produce your best content, experiment with different styles, and actively engage your community. With persistence and adaptability, you can regain momentum on Instagram. The key is providing value to your audience and staying motivated even through monetization challenges.
Keep up your posting cadence, optimize your content, and use all the promotional tools available. With the right strategy, you can recapture that bonus potential or find other income opportunities.