Facebook reels have become an extremely popular way for creators to share short form video content on the platform. With Facebook’s huge userbase, reels provide a massive opportunity to reach new audiences and grow your following. However, many creators have found that despite creating engaging and high-quality reels, they are unable to monetize this content through the platform’s monetization programs.
Common reasons Facebook reels can’t be monetized
There are a few key reasons why you may be unable to monetize your Facebook reels:
- You don’t meet the eligibility requirements for monetization programs
- Your content is not compliant with Facebook’s monetization policies
- There is an issue with your monetization setup on Facebook
- There is simply not enough advertiser demand for your content type or audience demographic
Let’s explore each of these reasons in more detail:
Not meeting eligibility requirements
Facebook has set certain eligibility requirements creators must meet in order to monetize their reels. These include:
- Having at least 10,000 followers
- Having at least 600,000 total views on reels in the last 60 days
- Meeting a minimum engagement threshold on reels
- Living in a country where monetization is available
- Connecting a business account
- Linking your Instagram account if you are monetizing on Instagram too
If you do not meet these baseline requirements, you will not be able to access monetization features. Focus on growing your audience and views first before reapplying.
Content policy issues
Facebook has strict policies around what types of content can be monetized. Your reels may be getting rejected if they contain:
- Explicit or suggestive content
- Violence or dangerous behavior
- Hate speech, bullying, or harassment
- Regulated goods like alcohol, pharmaceuticals, or tobacco
- Misinformation or false claims
- Infringement of intellectual property rights
Carefully review Facebook’s Partner Monetization Policies and Community Standards to ensure your reels comply. Avoiding restricted content is the only way to be approved.
Issues with monetization setup
To monetize on Facebook, you need to properly connect to the platform’s monetization tools. Problems can arise if:
- You haven’t filled out tax forms required for payment
- Your ad account is not correctly linked
- You haven’t agreed to Facebook’s monetization terms
- There are errors with your associated Instagram account
Double check that you have fully completed all steps of the monetization onboarding process. Your account needs to be set up properly on the back end to serve ads.
Lack of advertiser demand
The hard truth is that Facebook can only monetize your content if there are advertisers interested in running ads on it. The demand varies significantly based on factors like:
- Your reel content type – certain topics attract more ads
- Your audience demographic – young audiences see more advertiser demand
- Current advertiser spending trends
- Seasonal variations in ad budgets
Unfortunately not all types of content and audiences have significant monetization potential. You may simply need to experiment with different content strategies to increase your appeal to advertisers.
Best practices to monetize your Facebook reels
If your reels are being rejected for monetization, here are some best practices you can follow to increase your chances of success:
Stick to Facebook’s content guidelines
Avoid any type of content in your reels that could violate Facebook’s rules around intellectual property, dangerous behavior, regulated goods, nudity etc. Staying compliant is the only way to get approved.
Target high-demand topics and audiences
Research current topics and demographics that are seeing strong advertiser demand and interest. Tailor your reels strategy towards those areas with the most monetization potential.
Optimize reels for reach
Use best practices for creating high-quality reels that get better distribution on Facebook. Optimize with attention-grabbing thumbnails, captions, hashtags, and sounds to maximize views.
Engage your audience
Building an engaged audience that likes, comments, and shares your reels will increase your overall engagement rate. This helps demonstrate to Facebook your content’s value to advertisers.
Apply for monetization again
If you get rejected, go through Facebook’s checklist again and reapply for monetization once you meet all the requirements. Persistence is key.
Frequently Asked Questions
What are the requirements to monetize Facebook reels?
To monetize reels on Facebook, you need:
- 10,000+ followers
- 600,000+ reel views in last 60 days
- Minimum engagement rate on reels
- Access to monetization in your country
- A connected Facebook business account
- Your Instagram account linked (if monetizing there too)
How much money can you make from Facebook reels?
The potential income from Facebook reels depends on multiple factors, including:
- CPM rates based on your audience and content
- Your total views
- Average watch time on your reels
- Engagement rate
Top reel creators can make thousands per month, but most earn supplemental income in the hundreds.
Why aren’t my Facebook reels getting views?
If your reels aren’t getting views, possible reasons include:
- Poor watch time from low quality content
- Using irrelevant hashtags or sounds
- Posting at non-optimal times
- Your audience is disengaged
- You violated Facebook guidelines
Optimize your production, engagement, and distribution to increase views.
What types of reels can be monetized?
Facebook allows monetization of reels focused on:
- Comedy
- Dance
- Fitness
- Food
- Beauty
- Fashion
- Music
- DIY projects
Provided they comply with Facebook’s content policies.
Conclusion
Monetizing Facebook reels involves meeting strict eligibility requirements, following content guidelines, building an engaged audience, and optimizing your video strategy. Focus on creating quality reels that provide value to viewers while also appealing to advertiser interests. With persistence and the right approach, your reels can become a rewarding source of income.