There are a few key requirements that you need to meet in order to be eligible for monetization on Facebook. If you are not meeting one or more of these requirements, that is likely the reason why you are not able to monetize your content on Facebook at this time.
Minimum Follower/Subscriber Requirements
In order to be eligible to monetize your content on Facebook, you need to have a minimum number of followers or subscribers. The requirements are:
- Facebook Page – 10,000 followers
- Facebook Group – 25,000 members
- Instagram Account – 10,000 followers
If your Facebook page, group, or Instagram account does not meet these minimum follower/subscriber counts, you will not be able to monetize your content.
Content Eligibility
Not all content is eligible for monetization on Facebook. Your content needs to comply with Facebook’s monetization policies and guidelines. Some key requirements include:
- Original content – You must own all rights to the content you are posting.
- No copyright or trademark infringement – Your content should not contain copyrighted material or trademarks unless you have explicit permission.
- Follows community standards – Your content must comply with Facebook’s community standards and cannot include nudity, hate speech, violence, etc.
If Facebook deems that your content does not meet these and other eligibility standards, you may not be approved for monetization.
Distribution of Engagement
In addition to minimum follower counts, Facebook also looks at how your engagement is distributed when reviewing pages and accounts for monetization eligibility. Ideally, you want your engagement to be spread out with a good portion coming from non-followers. Facebook does not want pages/accounts to have engagement solely from their own followers. Some tips to help distribute your engagement include:
- Post engaging content that will be interesting to those beyond just your followers.
- Use relevant hashtags to help surface your content to new audiences.
- Run promotions and contests to increase sharing and engagement.
- Interact with other related pages and content.
Quality of Engagement
In addition to the quantity of your engagement, Facebook also looks at the quality. Low quality engagement like bot traffic or engagement loops will not help your monetization eligibility. Some characteristics of high quality engagement include:
- Comments that show the user engaged with the content in a meaningful way.
- Shares include additional comments from the user sharing it.
- Link clicks to high quality sites.
- Video views reaching at least 3 seconds.
Focus on driving authentic engagement from real users interested in your content in order to meet the engagement quality standards.
Account History and Reputation
Facebook will evaluate the full history and reputation of your page, profile or group when determining monetization eligibility. Some factors that will negatively impact your ability to monetize include:
- Previous violations of Facebook’s Terms of Service
- Removal of ads from your page in the past
- Bans on advertising in the past
- Risk of your account having fake engagement
- Risk of your account participating in engagement loops
Keeping your page/profile in good standing without any past violations or issues will help with meeting the account reputation requirements for monetization.
Verification
In order to monetize on Facebook, you must have a verified Facebook page, Instagram profile or Group. The verification requirements are:
- Facebook Page – Verified with blue badge
- Instagram – Verified with blue badge
- Facebook Group – Approval from admin and ability to post as the Group
If you have not gone through Facebook’s verification process for the page, profile or group you want to monetize, you will not be approved until you have a verified presence.
Adherence to Partner Monetization Policies
For certain types of content, you may be required to apply to a Facebook monetization partner program. For example, if you want to monetize gaming content via the Facebook Gaming Creator program, you would need to meet the requirements outlined here: https://www.facebook.com/fbgaminghome/creators
The same applies for monetizing news content via the Facebook News program. There are specific guidelines and requirements outlined here: https://www.facebook.com/facebookmedia/get-started/news
If you are trying to monetize content that falls under one of these partner programs, be sure you are adhering to the policies they have in place for monetization eligibility.
Restricted Content Appeals
If your content has been flagged or restricted by Facebook, you can go through an appeals process to have it re-reviewed. However, you will not be eligible for monetization until the appeal has been reviewed and the content has been approved. The appeals process can take some time so you will need to wait for approval before your eligibility will change. Details on the appeals process are available here: https://www.facebook.com/business/help/1852272748275751?id=725943038134420
Submitting for Review
Once you’ve ensured your page/profile meets all of the above requirements, the next step is to submit your page for review to see if it is eligible for monetization. You can do this by following these steps:
- Go to your Facebook Page
- Click “Settings” in the bottom left
- Select “Monetization” in the left menu
- Click the blue “Request Review” button
Similar steps can be followed in your Instagram app or for Facebook Groups. Facebook will then review your page/profile against the monetization policies. This process can take a few weeks in most cases. If approved, you’ll receive an notification letting you know monetization has been enabled. If not approved, you should receive some information about why your page/profile did not qualify.
Conclusion
In summary, the main reasons you may not be eligible for Facebook monetization include:
- Not meeting the minimum follower/subscriber requirements
- Posting content that violates Facebook’s policies
- Lacking properly distributed and high quality engagement
- Having past violations or issues with your account
- Not having a verified page/profile
- Not adhering to content-specific monetization program guidelines
- Having content that is under review or was previously restricted
- Not yet submitting your page/profile for review
Check to ensure you are meeting all of these standards for monetization eligibility. If you are still not approved after reviewing the requirements, you may need to further build up your audience and engagement before trying again. With persistence and by posting content that provides value, you can eventually meet the requirements to monetize on Facebook.