Who is eligible for instagram reels earning?

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To be eligible for Instagram Reels earning, your account needs to meet Instagram’s Partner Program eligibility requirements. This primarily includes having at least 10,000 followers, plus meeting content guidelines and community standards.

Instagram Partner Program Eligibility

The main requirement to earn money from Instagram Reels is being approved for and maintaining status in the Instagram Partner Program. To qualify and remain in the program, your Instagram account needs:

At least 10,000 followers
Original content that follows Instagram’s community guidelines

Content that represents your authentic interests and personality
A history of respecting other’s intellectual property rights and copyright laws
No history of posting prohibited content or repeatedly posting violating content

Satisfying activity engagement thresholds set by Instagram
A profile photo, bio, and at least one post
A valid email address or mobile number associated with your account

Compliance with all Platform and Program policies

These requirements help ensure content quality standards are met across monetizing accounts. Instagram may also consider account reputation, audience authenticity, and any signs of fraudulent activity in reviews.

Content Eligibility and Guidelines

In addition to basic program eligibility, the actual content you share via Reels must meet standards to qualify for earnings. All content in Reels posts should follow Instagram’s community guidelines and terms of use. Specifically for monetizing, the content within your Reels should:

Be your original content and aligned with your brand or interests
Follow intellectual property and copyright laws
Not include logos or branding from others without permission

Adhere to Instagram’s branded content policies if branded or sponsored
Not contain music that violates copyrights
Abide by Instagram’s community guidelines for nudity, illegal or regulated goods, and other prohibited content

If your Reels content continually receives community reports or violates guidelines, it can lose eligibility to earn revenue. Instagram may also block you from monetizing for a period of time.

Account Standing and Warnings

To maintain eligibility for Instagram Reels monetization, your account must stay in good standing without any active warnings. Reasons you may receive warnings or lose access include:

Scams, fake engagement efforts, or artificial traffic sourcing
Violating community guidelines, especially around dangerous organizations, illegal goods, and regulated goods
Abusing notifications or messaging

Impersonation or misrepresentation
Harassing others or disclosing private information

If your account has active warnings or past serious violations, including attempted monetization during ineligible periods, your Reels may not be able to earn revenue. Ongoing policy compliance is required.

Country and Audience Availability

Instagram Reels ad earnings are not available globally or to all accounts yet. Current country availability includes:

United States
Canada

United Kingdom
Brazil
Germany

France
Australia
Japan

Countries are added regularly, so if yours is not listed your region should gain access over time. You must also have a sufficient audience size within countries where Reels ads are enabled. Having the majority of your followers in areas without Instagram Reels monetization will limit earnings potential.

Steps to Apply for Instagram Reels Monetization

If your account meets the eligibility criteria outlined above, you can apply to monetize your Instagram Reels by following these steps:

Open the Instagram app and go to your profile

Tap the menu button in the top right and choose “Settings”
Go to the “Account” section of Settings
Tap on “Switch to Professional Account” if your account is currently personal

Scroll down and tap on “Monetization Eligibility”
Review the eligibility requirements and tap “Check Eligibility”
Follow the on-screen prompts to connect an ad account and submit your application

After submitting your application, Instagram will review your account and content to confirm you meet all standards and policies. The review process can take up to a month. If approved, you’ll gain access to Instagram Reels ads and the opportunity to earn revenue from your short form video content.

Optimizing Your Reels for Earning Potential

Once approved for Instagram Reels monetization, focus on creating captivating Reels that align with these best practices to maximize views and earnings:

Engage trends and connect to your niche

Hook viewers in the first 5 seconds
Use interesting transitions and interactive elements
Add popular or original music

Utilize relevant hashtags
Encourage engagement with captions
Post at optimal times when your audience is active

Cross-promote your best Reels across your other social channels
Analyze performance data in Instagram Insights to refine your approach

With compelling content that aligns with your brand and audience interests, you can build an engaged viewership and qualify for increased earnings over time.

Challenges and Limitations

Some challenges and limitations to be aware of with Instagram Reels monetization include:

Strict eligibility requirements that not all creators meet
Lengthy application review with no guarantee of approval

Instagram payment thresholds must be met before earnings are received
Lower earnings rates per view compared to other monetization models
Limitations based on language and global ad demand

Costs associated with producing engaging short-form video content
Ongoing changes to program policies and features

While Instagram Reels ads represent a new opportunity, earnings will likely be relatively small for many accounts. Patience and persisting through challenges is important. Be sure to diversify revenue streams rather than relying solely on Instagram Reels monetization.

Wrapping Up

Instagram Reels can provide a new way for qualifying creators and influencers to earn revenue from their short video content. By meeting the 10,000 follower threshold, focusing on quality original content within community guidelines, and gaining audience traction in countries with Reels ads, your account can potentially get approved to receive a share of in-stream ad earnings.