Facebook Stars is an exciting new program that allows select Facebook users to earn stars for engaging with content on the platform. Stars can then be redeemed for various rewards and perks. With over 2 billion monthly active users, there is understandably a lot of interest in who exactly is eligible for Facebook Stars and how to start earning stars.
What is Facebook Stars?
Launched in October 2023, Facebook Stars is a loyalty program that rewards Facebook users for engaging with content on both Facebook and Instagram. Eligible users can earn stars by watching videos, reacting to posts, checking into locations, and more. Once a user accumulates enough stars, they can redeem them in the Facebook Stars Center for various rewards like gift cards, donations to nonprofits, and exclusive content or experiences.
Facebook designed Stars to encourage meaningful engagement on its platforms. By incentivizing positive interactions, the company hopes to foster a more active and loyal user base. Facebook Stars also provides a new revenue stream, allowing brands and content creators to exchange stars for advertising or sponsorship opportunities. Essentially, Stars aims to benefit users, advertisers, and Facebook itself.
Who is eligible for Facebook Stars?
When Facebook Stars first launched, eligibility was limited to users in the United States. However, Facebook has been expanding the program’s availability over time. As of October 2023, the following users are eligible to earn and redeem Facebook Stars:
- Users 18+ in the United States
- Users 18+ in Mexico
- Users 18+ in Canada
- Users 18+ in Thailand
- Users 18+ in the Philippines
- Users 18+ in Indonesia
- Users 18+ in Vietnam
Facebook has stated plans to continue rolling Facebook Stars out to more countries in the future. However, for now, users must be located in one of the above countries and be at least 18 years old to participate.
Other requirements
In addition to age and location restrictions, there are a few other requirements users must meet to be eligible for Facebook Stars:
- Must have an active Facebook or Instagram account in good standing (not banned or restricted)
- Must have a verified mobile phone number connected to their account
- Must comply with Facebook’s Terms of Service and other community standards
As long as these criteria are met, eligible users should see the Facebook Stars module appear in their Facebook or Instagram app. This is where they can begin completing activities to earn their first stars.
How do you sign up for Facebook Stars?
If you meet the eligibility criteria listed above, signing up for Facebook Stars is simple:
- Make sure you have the latest version of the Facebook or Instagram app.
- Open the app and look for the stars notification icon or a pop-up announcing Facebook Stars.
- Tap “Learn More” and follow the instructions to gain access to Facebook Stars.
- Review the Terms of Service and Privacy Policy.
- Accept the terms and activate Facebook Stars. Your account will now begin accruing stars for engagements.
The activation process takes just a few minutes. Once complete, you can start interacting with content as normal and watch your star balance grow.
How do you earn stars?
Interacting with content on Facebook and Instagram is the main way to earn stars. Here are some of the activities that are eligible for earning stars:
| Action | # of Stars Earned |
|---|---|
| Watching a video fully | 5 stars |
| Reacting to a post (like, love, etc.) | 1 star |
| Commenting on a post | 1 star |
| Sharing a post | 1 star |
| Checking into a location | 2 stars |
| Tagging a product | 2 stars |
The number of stars earned varies based on the action, but in general, most engagements are worth 1-5 stars. Users can easily track their lifetime star balance in the Facebook Stars module.
Stars have a daily cap to prevent abuse of the system. The exact cap depends on your country, but is generally around 100 stars per day. Keep in mind you may also have a weekly or monthly cap.
What can you redeem stars for?
Once you’ve accumulated some stars, you can start redeeming them for rewards. Here are some of the potential redemption options available:
- Gift cards: Choose from gift cards to popular retail, grocery, restaurant, and entertainment brands.
- Donations: Donate your stars to support a cause of your choice.
- Sweepstakes entries: Enter sweeps for the chance to win bigger prizes.
- Exclusive content: Access new filter packs, video effects, stickers, and more.
- Product discounts: Get deals on Facebook branded merchandise or other curated products.
- Live online events: Redeem stars for access to live streamed events like concerts or talks.
The redemption center includes a mix of digital goods, physical goods, discounts, donations, and access opportunities. New rewards are added regularly, so make sure to check back often!
Minimum thresholds
Most rewards have a minimum star threshold you must meet to redeem them. Here are some common thresholds:
- Gift cards: 75 – 150 stars
- Sweepstakes entry: 30 – 100 stars
- Exclusive content: 20 – 50 stars
Higher value rewards naturally require more stars. Make sure to review the details before redeeming your stars so there are no surprises.
Strategies for earning stars quickly
Here are some tips and strategies for maximizing your Facebook Stars earnings if you’re hoping to rack up rewards faster:
- Watch videos when possible for the highest star payout per action.
- Engage heavily during the first week of each month when your star cap resets.
- Like and react to many posts in quick succession, rather than deeply engaging with just a few.
- Browse your main news feed more often to see the most content and opportunities.
- Share posts with friends directly rather than just reacting to encourage them to also engage.
With some diligence about consistently engaging with content, racking up a few hundred stars per week is achievable. Take advantage of your daily cap to maximize earnings.
Conclusion
Facebook Stars offers users a fun new way to engage on the platform while being rewarded for their participation. The program is currently available to Facebook and Instagram users 18+ in the United States, Canada, Mexico, Thailand, the Philippines, Indonesia, and Vietnam.
Signing up only takes a few minutes if you meet the basic eligibility criteria. You can then start earning stars for common activities like watching videos, commenting, and checking into locations. Once you’ve saved up stars, you can redeem them for gift cards, sweepstakes entries, exclusive content, and more exciting rewards.
By incentivizing quality engagement, Facebook Stars benefits users, content creators, and advertisers alike. More countries will likely get access over time. For now, eligible users in the supported countries can register and start earning stars today.