Facebook is the largest social media platform in the world, with over 2 billion monthly active users. With such a massive user base, Facebook offers many opportunities for individuals and businesses to monetize their accounts and make money directly through the platform. However, not all Facebook accounts are eligible for monetization features. Facebook has specific criteria that accounts must meet in order to access money-making tools like ad placements, fan subscriptions, stars, and more.
Personal Facebook Profiles
For individual Facebook users, the ability to monetize your personal profile is extremely limited. Facebook does not allow users to run ad campaigns or enable fan subscriptions on personal profiles. The only way for individual users to potentially earn money directly from their Facebook profile is through Facebook Stars on Facebook Live videos.
Facebook Stars allow viewers to purchase and send virtual goods during a Facebook Live broadcast as a way to tip or support the broadcaster. The stars convert to real cash value after the live video ends. In order to be eligible to earn stars, a personal profile must:
- Be in good standing without any restrictions
- Go through a one-time registration process for monetization eligibility
- Abide by Facebook’s monetization policies and community standards
However, the earning potential for personal profiles through Facebook Stars is generally very low. Unless you are able to consistently attract very large audiences of over 10,000+ live viewers, you won’t make more than a few dollars per broadcast.
Facebook Pages
For businesses, brands, creators, and public figures, Facebook Pages unlock far more monetization features compared to personal profiles. Eligible Facebook Pages can earn money through:
- Facebook Ad Campaigns – Pages can run ad campaigns to promote posts and target new audiences.
- Facebook Fan Subscriptions – Loyal followers can pay a monthly fee to support a Page.
- Facebook Stars – Fans can purchase stars during Live videos to support broadcasters.
- Facebook Shop – Sell products directly on your Page through Facebook Shop.
In order to access these monetization tools, Facebook Pages must:
- Be authorized and in good standing without restrictions.
- Represent an authentic business, brand, public figure, creator or media publisher.
- Comply with Facebook’s Partner Monetization Policies.
- Complete registration for access to monetization products.
Types of Facebook Pages That Can Be Monetized
While all Page categories have access to ad campaigns, only certain types of Pages are eligible for fan subscriptions, stars, and shopping features. Pages permitted to leverage these tools include:
- Businesses and Brands
- Creators and Influencers
- Publishers and News Organizations
- Entertainment Celebrities, Bands, Sports Teams
Other types of organizations and entities may be limited to only running ad campaigns unless authorization is granted by Facebook.
Steps to Register a Facebook Page for Monetization
If your eligible Facebook Page meets all of the requirements outlined above, you can complete Facebook’s monetization registration process to gain access to money-making tools. Here are the steps:
- From your Facebook Page, click “Settings” then “Monetization Center.”
- Click the button to “Get Started with Monetization.”
- Accept Facebook’s Partner Monetization Policies.
- Choose which monetization products you want to register for.
- Enter your ad account ID (if you want to run ad campaigns).
- Upload any required tax information or payment details.
- Facebook will review your registration request and enable monetization if approved.
The review process can take a few days or weeks. Maintaining your Page according to Facebook’s guidelines will help ensure ongoing monetization eligibility.
Maximizing Monetization Potential on Facebook
Once your eligible Facebook Page is registered for monetization products, you can begin implementing strategies to maximize your earning potential:
- Post engaging content daily to build your audience and keep followers engaged.
- Go live frequently using Facebook Live to enable Stars and attract viewers.
- Offer exclusive perks through Fan Subscriptions to incentivize paid monthly subscribers.
- Run promotions with advertisers relevant to your niche and audience interests.
- Optimize ad campaigns for high relevance, engagement and conversions.
- Analyze metrics in Facebook Insights to identify high-performing content.
With time and consistent effort, you can build a highly monetized Facebook presence using authorized money-making tools. But it all starts with having the right type of Facebook account that meets eligibility requirements.
Conclusion
In summary, personal Facebook profiles have extremely limited monetization capabilities, while Facebook Pages unlock far more money-making opportunities. To register a Page for monetization and access tools like ad placements, Stars, subscriptions and shopping, a Page must represent an authentic brand, business, creator or public figure, adhere to Facebook’s policies, and complete the registration process. With an eligible and authorized Facebook Page, you can implement effective monetization strategies to earn money directly from your Facebook presence.