Facebook Reels are short, entertaining videos that users can create and share on Facebook. Reels allow users to record multi-clip videos, add audio, effects, and creative tools. Since their launch in 2020, Reels have become an increasingly important part of Facebook’s focus on short-form, vertical video content.
For Facebook Pages, Reels provide new opportunities to create engaging video content, connect with audiences in the Facebook feed, and potentially reach new viewers. When you post a Reel to your Facebook Page, it can appear in a few key areas:
In Followers’ Feeds
When you post a new Reel to your Page, it will appear in the feed of your current followers. This happens just as any other new post would. Followers who see your Reel in their feed can watch, like, comment, and share it with their own followers.
On Your Facebook Page
The Reel will also be featured on your Facebook Page itself. It will appear in the Reels tab, which displays all the Reels you’ve published on your Page so far. Fans can watch your Reels by visiting your Page and selecting the Reels tab.
In the Reels Browser
There is also a dedicated Reels browser accessible from the shortcut menu on Facebook mobile apps. This is a separate place for watching Reels from across Facebook. When you post a new Reel, it has the potential to be discovered and viewed by new audiences in the Reels browser.
In the Reels Playlists Feature
Facebook’s Reels Playlists allow Pages to curate specific collections of their Reels based on themes or topics. For example, a clothing brand could create playlists like “Our New Fall Line”, “Behind the Scenes”, or “Styling Tips.” Other users can discover and watch these playlists of curated Reels.
As Suggested Reels
Based on interests, Facebook may also show users Reels from Pages they don’t already follow as “Suggested Reels.” So your Page’s Reels have the potential to be recommended to many users who aren’t current followers.
In Reels Ads
Facebook offers Reels ads, which allow Pages to promote their Reels content using Facebook’s advertising platform. Reels ads can help Pages reach large new audiences with full-screen vertical video ads placed in the Reels browser and Reels tab.
On Instagram
If your business has an connected Instagram presence, your Facebook Reels can also be shared to Instagram as well. They will appear on your Instagram profile in the Reels tab for followers there to see.
Key Takeaways
Here are some of the key points on where Facebook Reels can appear:
- In followers’ feeds
- On your Facebook Page
- In the Reels browser
- In Reels playlists
- As suggested Reels
- In Reels ads
- On connected Instagram profiles
Overall, Reels provide a versatile new video format for Facebook Pages to leverage for engagement and reach. Posting consistently creative, entertaining Reels to your Page gives them opportunities to be seen in multiple areas by current and new audiences.
Tips for Maximizing Reach
Here are some tips to help maximize Reels reach:
Post at optimal times
Pay attention to when your followers are most active and aim to post Reels during your peak engagement periods for the best chance of being seen.
Use relevant hashtags and locations
Include hashtags and location tags that are topically relevant to your Reel’s content so it surfaces in searches.
Post consistently
Building up a steady archive of Reels makes it more likely your content surfaces in more places.
Monitor performance
Analyze the metrics for your Reels to see which get the most traction and what content resonates most.
Promote top-performing Reels
Consider boosting organic Reels that perform well to expand their reach with ads.
Interact with viewers
Reply to comments and encourage engagement to keep audiences invested.
Analytics for Facebook Reels
Facebook offers built-in analytics so Page owners can see how their Reels are performing. Key metrics available include:
- Reach
- Views
- Likes
- Comments
- Shares
- Saves
- Exits
- Audience retention
Analyzing these metrics can provide valuable insight into which Reels resonate most with your target audiences. This can help inform future Reels content strategy and creation.
Best Practices for Facebook Reels
Here are some top tips for creating effective Facebook Reels:
Choose engaging hooks
Grab attention immediately with eye-catching visuals, text overlays, or audio in the first few seconds.
Keep a consistent editing style
Maintain cohesive branding, filters, and effects across Reels for a polished look.
Use music and audio strategically
Audio can be a key driver of virality. Experiment with trending tracks, voiceovers, sound effects.
Make content interactive
Encourage viewers to engage with polls, quizzes, prompts, AR effects.
Consider vertical dimensions
Optimized framing for mobile viewers can improve watch time.
Conclusion
Reels offer massive opportunities for Facebook Pages to engage their existing audiences while also reaching new ones. By posting Reels consistently, monitoring performance metrics, and ensuring content aligns to business goals, Pages can unlock the full potential of this new video format.
Focusing efforts on producing creative, entertaining Reels optimized for mobile feeds will give your content the greatest chance of being viewed and shared widely across Facebook.