The cover photo size for Facebook business pages, including real estate pages, is quite different from the cover photo size used for personal profiles. Real estate agents need to optimize their Facebook cover photos to showcase properties and stand out in the feed. Using the correct dimensions ensures the cover photo displays properly across desktop and mobile. In this article, we’ll examine the ideal Facebook cover photo size for real estate in 2022 and provide tips for designing effective real estate cover photos.
Facebook Cover Photo Dimensions for Real Estate Pages
The Facebook cover photo size for business pages is quite different from personal profiles. Here are the current Facebook cover dimensions for real estate business pages:
- Desktop – 820 pixels wide x 312 pixels tall
- Mobile – 640 pixels wide x 360 pixels tall
Facebook dynamically crops cover photos to fit different screen sizes. The safe zone for important cover image content is 820 pixels wide and 312 pixels from the top. Avoid putting critical info like text or logos below the 312 pixel mark, as this area will be cropped on mobile.
Creating Effective Real Estate Cover Photos
When designing Facebook cover photos for real estate, keep these best practices in mind:
Showcase visual appeal
Use eye-catching photos of listings to highlight the most appealing visual features. For example, lead with gorgeous exterior shots, interesting architectural details, or beautiful interiors.
Highlight property features
Consider including captions or text overlay to point out special property features like the number of bedrooms/bathrooms, home amenities, square footage, etc.
Promote your brand identity
Your branding should be instantly recognizable. Include your logo, company colors, fonts etc. to reinforce brand recognition.
Incorporate listing info
If featuring a specific listing, you may want to include details like the address. However, limit text to 20% or less of the cover photo.
Display calls to action
CTAs like “Contact us today to schedule a showing!” can encourage users to engage further. Just be sure the CTA fits with the overall image.
Tips for Optimizing Real Estate Cover Photos
Follow these tips to make sure your real estate Facebook cover photos look fantastic:
Use high resolution images
Cover photos display at 820 pixels wide on desktop, so use pictures that are at least 900-1200 pixels wide. Images should be clear and crisp, not grainy or pixelated.
Pick images with good lighting
Properly exposed photos with ample, even lighting showcase properties at their best. Avoid overly dark or washed out images.
Be mindful of orientation
Remember the cover display is wider than it is tall, so horizontal images fit the layout better than vertical ones.
Use photo editing tools
Consider using apps like Canva to add text overlays, frames, filters and other enhancements. But don’t overdo it!
Change it up frequently
Switching up your cover image every few days or weekly encourages more clicks and refreshes interest.
Cover Photo Ideas for Real Estate
Need some inspiration for great real estate cover images? Here are a few ideas to try:
Property entrance
A gorgeous shot of a home’s front exterior makes an eye-catching cover. Include details like the address or a “For Sale” sign.
Outdoor scenery
Use wider landscape images showing off outdoor features like a pool, balcony view or backyard.
Interior rooms
Display stunning interior rooms like an open concept kitchen/living room, luxurious master suite or cozy family room.
Drone view
Aerial drone shots provide a unique bird’s eye perspective of the home and property.
Lifestyle photos
Show potential buyers themselves living in the home through staged lifestyle photos.
Collage
Create a tiled collage combining multiple photos of the listing for maximum visual impact.
Text overlay
Overlay key specs or a CTA like “Learn more at open house this Saturday!” on beautiful images.
Bright accents
Use colorful details like a turquoise backsplash or yellow front door to draw interest.
Real Estate Cover Photo Ideas to Avoid
When creating Facebook cover images for real estate, steer clear of these gaffes:
- Pixelated, blurry or dark photos
- Busy collages with too many photos
- Properties with clutter/messy rooms
- Vertical orientation images
- Outdated listings no longer available
- Overdone HDR or filtering
- Text/logos displayed below 312 pixel line
- Boring street view or house numbers only
- Cover images not updated regularly
Following Facebook’s recommended cover photo sizes and these best practices will help your real estate business stand out on Facebook and capture more attention.
Frequently Asked Questions
Here are answers to some common questions about Facebook cover photo sizes for real estate pages:
What are the dimensions for a Facebook cover photo?
The ideal size for Facebook cover photos in 2022 is 820 pixels wide by 312 pixels tall.
What size should I make my real estate cover photo?
For crisp quality, real estate cover photos should be made at least 820 pixels wide. Aim for images between 850-1200 pixels wide if possible.
What is the minimum size for a Facebook cover photo?
The absolute minimum width is 720 pixels, but 820 pixels is recommended. For height, the minimum is 312 pixels tall.
What is the best resolution for a Facebook cover photo?
Save cover images at high resolution for best quality. Images should be at least 72 PPI resolution. The ideal resolution is 300 PPI.
Can I use vertical images for Facebook covers?
Vertical images won’t fit the horizontal cover layout optimally. Stick to horizontal images for real estate covers.
Cover Photo Design Tools and Resources
Here are some helpful tools and resources for creating amazing Facebook cover photos:
Design Apps
- Canva – Easy to use image design app with templates
- PicMonkey – Intuitive photo editing and graphics
- Adobe Photoshop – Most powerful advanced photo editing
- Adobe Illustrator – Vector graphics and image creation
Image Resources
- Unsplash – Free high resolution stock photos
- Pexels – Free stock photos and videos
- Pixabay – Free images and videos
- Flickr – Photo sharing site with creative commons licensing
Social Media Design Inspiration
- Coverphoto.com – Top examples from leading brands
- PageCovers.com – Design inspiration for Facebook covers
Leveraging these resources can help generate endless creative cover photo ideas for your real estate marketing on Facebook.
Conclusion
Optimizing your Facebook cover photo for real estate is an important part of your social media strategy. Use the recommended size of 820 x 312 pixels for crisp, clear covers that align with Facebook’s specifications. Showcase gorgeous visuals of listings while incorporating your brand identity. Change up your cover image frequently to attract more attention. Employ these best practices for cover photos to boost your real estate business on Facebook.