When choosing a banner size for an event, there are a few key factors to consider: the purpose of the banner, where it will be displayed, the distance it needs to be viewed from, and how much information needs to be conveyed. The optimal banner size will maximize visibility and impact while working within practical spatial constraints.
What are standard banner sizes?
There are several standard banner sizes commonly used for events:
- X-Banner or Retractable Banner: 33.5” x 79”
- Tabletop Banner: 8.5” x 11”
- 2×2 Popup Banner: 24” x 48”
- 3×3 Popup Banner: 36” x 72”
- 4×3 Popup Banner: 48” x 72”
- Step & Repeat Banner: 8’x8’ or 10’x10’
The most popular options are retractable banners, tabletop banners, and popup banners. Step & repeat backdrops are also frequently used at events as photo stations. The size chosen depends on the specific needs of the event.
Retractable Banners
Retractable banners are one of the most versatile and commonly used banner types at events. They stand about 7 feet tall on their own support pole and roll up into a compact base for easy transport and storage. The standard size for a retractable banner is 33.5″ x 79″ (850mm x 2000mm).
Tabletop Banners
As the name suggests, tabletop banners sit on top of a table or counter. They are ultra-portable and great for tight spaces. The standard size for tabletop banners is 8.5″ x 11″, similar to a sheet of paper.
Popup Banners
Popup banners feature a collapsible frame covered in vinyl printed fabric. They “pop up” into place and fold down just as easily. Common popup banner sizes include:
- 2×2: 24″ x 48″
- 3×3: 36″ x 72″
- 4×3: 48″ x 72″
The compact 2×2 size is very portable while the larger 3×3 and 4×3 sizes make more of an impact in a crowded venue.
Where will the banner be displayed?
Location plays an important role in determining the optimal banner size. Consider where the banner will be positioned and how far away viewers will be standing or sitting:
- Indoor vs. Outdoor: Indoor banners can be smaller since viewers are generally closer. Outdoor banners need to be large enough to be visible at a distance.
- Stage Banners: On stage banners allow for prominent visibility for a seated audience. Sizes may range from 3×8’ to 8×12’.
- Conference Room Banners: For meetings and presentations, retractable banners in the 33.5”x79” size placed next to a podium or screen work well.
- Lobby Signage: Tall retractable banners up to 118” make an eye-catching display in entryways and lobbies.
- Outdoor Event Signage: Choose large format banners around 6×6’ or 8×8’ for outdoor fencing, barricades, or across building facades.
- Step & Repeat Backdrops: These function as photo backdrops at 8×8’ or 10×10’ to accommodate groups.
How far will viewers be from the banner?
The viewing distance is a significant factor for legibility. Larger text and graphics are required for banners positioned farther away. As a general guideline:
| Viewing Distance | Minimum Text Size |
|---|---|
| 5 ft | 14 pt |
| 10 ft | 21 pt |
| 20 ft | 42 pt |
| 30 ft | 63 pt |
| 50 ft | 110 pt |
Keep this chart in mind when designing banner content to ensure it will be readable from the intended viewing distance.
How much information needs to be included?
The amount of text and graphics that need to appear on the banner determines what size can accommodate the content effectively. Consider these factors:
- Aim for a clear, concise message that can be communicated in a few seconds.
- Prioritize the event name, date, location and other key details.
- Include the program logo, images, or graphics if desired.
- Allow for comfortable spacing and margins around text.
- Larger banners provide room for more information.
- Avoid cramming in too much text that makes the banner look busy.
In general, the larger the banner size, the more information it can include while maintaining readability and visual impact.
Standard banner size guide
As a quick reference, here are common banner sizes and their best uses:
| Banner Size | Use Cases |
|---|---|
| 33.5″ x 79″ retractable banner | Conferences, presentations, lobbies |
| 8.5” x 11” tabletop banner | Tables, registration desks, counters |
| 2’ x 2’ popup banner | Trade show booths, tight spaces |
| 3’ x 3’ popup banner | Display banners, events, signage |
| 4’ x 3’ popup banner | Large display banner for events |
| 8’ x 8’ or 10′ x 10′ step & repeat | Photo backdrops, branded walls |
Other considerations
Some other factors to keep in mind when selecting an event banner size:
Orientation
Horizontal or landscape banner orientations work best for most situations. Vertical/portrait banners are less common but can be used in narrow spaces or to highlight a particular design element.
Indoor vs. Outdoor
Outdoor banners need to be weatherproof and made of durable materials that won’t easily tear. Indoor banners can get away with lighter materials like vinyl.
Portability
Consider if the banner will need to be moved frequently. retractable, tabletop, and pop-up banners are easy to transport from event to event.
Banner Stand
Make sure the banner has an appropriate stand or hanging mechanism. Retractable banners come with a base stand. Popup banners have a collapsible frame. Other options like pole banners require hanging hardware.
Budget
In general, larger format banners cost more to produce and ship. Factor in your budget when deciding on size. You can always go bigger with your next banner if the first is effective.
Conclusion
Choosing the right event banner size requires balancing visibility needs, location, viewing distance, content, and budget. The standard options like 33.5″x79″ retractable banners, tabletop banners, and 2’x2′ to 4’x3′ popup banners serve most situations well. For large venues, step & repeat backdrops up to 10’x10′ make a dramatic statement. While there are no absolute rules for event banner sizes, keeping the key factors in mind will help determine the optimal dimensions for making an impact.