Having an active and engaging Facebook page is crucial for promoting your cleaning business these days. With over 2 billion monthly active users, Facebook remains one of the most important social media platforms for connecting with potential customers in your local area.
When developing content and messaging for your cleaning service’s Facebook page, it’s important to think about what would be most valuable and relevant for your target audience. The goal is to provide helpful information and resources that build awareness and trust in your business.
In this article, we’ll explore different types of content that work well for cleaning business Facebook pages, including:
- Promotions and deals
- Before and after photos
- Customer reviews and testimonials
- Behind-the-scenes images/videos
- Cleaning tips and advice
- Introductions to team members
- Job openings
- Industry news and trends
- Holiday posts
- Community events and involvement
Mixing up your page content with a variety of these types of posts will lead to an engaging page that provides value for your fans and followers.
Promotions and Deals
Promotions and deals are hugely popular content for Facebook. Offering exclusive discounts or bundled packages available only to people who follow your page is a great way to grow your audience and generate new business.
Some promotion and deal ideas include:
- Introductory offers for new customers (e.g. 15% off first cleaning)
- Referral rewards (e.g. $50 credit for any referral)
- Seasonal packages (e.g. spring cleaning bundle deal)
- Customer loyalty rewards (e.g. 10% off after 5 cleanings)
- Holiday specials (e.g. $25 off Christmas cleanings)
- Facebook-exclusive discounts (e.g. 20% off bookings from Facebook fans)
When crafting promotions, ensure any terms and expiration dates are clearly communicated. Posting deals is a great way to create excitement and urgency for potential customers to book now.
Before and After Photos
Showcasing transformation is an impactful way to market cleaning services. Posting before and after photos of the properties you’ve serviced shows tangible results and the quality of your work.
Some tips for effective before and after photos include:
- Take “before” shots from the same angles you’ll use for the “after”
- Capture messier areas like bathrooms, kitchens, living rooms
- Get permission from clients before posting photos from their home
- Be selective and only post your very best work
- Limit text and let the visuals tell the story
Along with the photos, briefly explaining the services provided (e.g. “deep kitchen cleaning”) helps connect the dots for the viewer on what they’re looking at.
Customer Reviews and Testimonials
Happy customer reviews and testimonials can go a long way in converting prospective customers. These posts lend credibility to your services and reassure people you’ll provide a 5-star experience.
Ways to collect and share reviews:
- Ask satisfied customers to post reviews on Facebook and Google
- Request video testimonials that can be used on social media
- Repost positive reviews from Google/Yelp to Facebook
- Feature different reviews periodically in Facebook posts
Be sure customers give consent prior to reposting any reviews featuring their name or photo. When sharing, tag the customer if possible to show it’s from a real person.
Behind-the-Scenes Photos/Videos
Give potential customers a peek inside your cleaning business by sharing behind-the-scenes photos and videos. This might include:
- Photos of your office, equipment, vehicles
- Videos of your staff training, preparing for jobs
- Clips of your team in action cleaning a home
This fun, informal content allows you to showcase your processes, expertise, and team. It provides a transparent look at what customers can expect when hiring you for their home.
Cleaning Tips and Advice
Position your business as a cleaning expert by regularly sharing tips and advice for maintaining a clean home. Helpful topics might include:
- DIY natural cleaning solutions
- Proper techniques for cleaning various surfaces
- Seasonal cleaning checklists
- Organizing hacks for clutter control
- Stain removal guides
Infographics, short videos, blog-style posts, and visual step-by-step tutorials are all great formats for delivering cleaning know-how. This content is valuable for homeowners looking to keep their spaces sparkling between professional cleanings.
Team Member Introductions
Let customers get to know the friendly faces cleaning their homes by introducing your team members. Share:
- Photos, names, and titles
- Backgrounds and experience
- Fun facts and interests outside work
Spotlight different staff periodically so followers get familiar with the entire crew. Highlighting your honest, reliable employees helps customers feel at ease letting you into their homes.
Job Openings
As you grow your cleaning business, advertise any job openings on your Facebook page to attract qualified applicants. You can share:
- Full and part-time cleaning positions available
- Required qualifications and skills
- Hourly pay rate or salary range
- Application instructions
Promoting openings on social media expands your reach to active job seekers in the area. Be sure to include key details like location, schedule, compensation, and application process.
Industry News and Trends
Staying up-to-date on developments in the professional cleaning industry provides helpful content options. You might share:
- New equipment, tools, or products for cleaners
- profiles of successful cleaning companies
- Technological advances changing the industry
- Regulation changes impacting small business
This shows you’re knowledgeable about larger industry trends influencing local providers like your company. Mix in a variety of news sources beyond your own blog.
Holiday Posts
Mark major holidays and events with festive Facebook posts. This might include:
| Holiday | Post Idea |
| New Year’s | Reflecting on accomplishments from the past year, goals for the new year |
| Valentine’s Day | Offering gift certificate deal for couples, sharing cleaning tips for sprucing up before hosting guests |
| Memorial Day | “With summer around the corner, here are tips for cleaning your outdoor living spaces…” |
| Fourth of July | Patriotic image wishing followers a happy 4th |
| Labor Day | “Happy Labor Day! We’re grateful to our amazing team for all their hard work this year!” |
| Halloween | Fun photo of staff dressed up for Halloween, offer to clean up holiday messes |
| Thanksgiving | “We’re thankful for all our wonderful customers!” |
| Christmas | Offering holiday cleaning specials, sending season’s greetings |
Timely holiday messages show you connect with what’s happening in the community. Tailor posts to be cleaning-related as possible.
Community Events and Involvement
Demonstrate your business cares about the community by posting about local events and causes. You might share:
- Community fundraisers or charity events you’re participating in
- Local festivals, concerts, or happenings to check out
- High school football game schedules (for fans to cheer on the hometown team)
- Posts supporting community members in need
Staying plugged into what’s going on locally and sharing it on your page shows customers you’re invested in the area, not just running a faceless business. Supporting local charities also highlights your values and compassion.
Mix It Up!
Posting a healthy mix of these content types will lead to an engaging, well-rounded Facebook presence. Recommended best practices include:
- Posting 1-2 times per day
- Using a mix of link posts, photo posts, videos, and plain text status updates
- Responding promptly to all comments and messages
- Conducting occasional Facebook Live videos to engage directly with followers
Test out different types of posts and take note of what resonates most with your audience. Pay attention to engagement metrics like reactions, shares, and clicks to see what content strikes a chord.
Stay consistent with posting and nurture your community by providing value. With regular, quality content focused on your ideal customers, your Facebook page will become a trustworthy destination for promoting your services.
Conclusion
A lively Facebook presence fuels growth for cleaning businesses by showcasing their brand personality, expertise, and customer results. Dedicating time to crafting promotional offers, engaging posts, and community connection will attract more homeowners in need of top-notch cleaning services.
Leveraging Facebook’s unmatched platform for visual storytelling and interaction provides huge opportunities for cleaning companies to stand out. By incorporating several of the content types covered in this article, cleaning businesses can build an audience of loyal brand advocates online and offline.