When setting up a Facebook page, one of the key steps is to choose a unique username – also known as the vanity URL. This username will form part of the page’s web address on Facebook and is used to identify the page.
Importance of Choosing a Good Facebook Page Username
The username you choose for your Facebook page is important for the following reasons:
- It helps make your page more easily discoverable and identifiable on Facebook.
- It allows people to locate your page by searching for the username.
- A short, memorable username is easier for people to remember and type in.
- It contributes to your brand identity and recognition.
- An appropriate, relevant username aligns with your brand or business.
So put some thought into choosing a Facebook username that works for your needs. Here are some tips for choosing a good one:
Tips for Choosing a Facebook Page Username
Keep it short and simple
Opt for a username that is short, punchy and easy to remember. The shorter it is, the easier it will be for people to find your page. Try to keep it under 20 characters.
Use relevant keywords
Incorporate relevant keywords that relate to your brand, products, services or niche. This will make it easier for people to find you when searching for those keywords.
Add your brand name
Including your brand, business or organization name in the username makes it obvious who the page belongs to. This builds recognition.
Check for availability
Make sure the username you want is actually available to use. Try variations if your first choice isn’t available.
Consistency with other platforms
Using a consistent username across multiple platforms like Twitter and Instagram makes you more easily identifiable.
Facebook Page Username Examples
Here are some example Facebook page usernames for different types of pages:
Brand Pages
- cocacola
- nike
- samsungmobile
- starbucks
Business Pages
- petalsflowershop
- johnscafe
- acmewebsitedesign
- davesautorepair
Artist/Band Pages
- taylorswift
- onedirection
- coldplay
- johnlegend
Organization/Non-Profit Pages
- wwf
- redcross
- unesco
- greenpeace
As you can see, most of these example usernames include the brand, business or organization name to clearly identify who the page represents.
Tips for Changing your Facebook Page Username
You can change your Facebook page’s username at any time if you want to adjust it. Here are some tips if you need to change it:
- Double check the new username you want is available.
- Pick a time when you don’t have much activity on your page to change it.
- Update your other online assets and profiles with the new username.
- Let your existing followers and fans know you are changing the username.
- Redirect traffic from the old username for a while.
Conclusion
Choosing the right username is an important part of setting up your Facebook page and brand presence. Aim for a username that is short, memorable, accurately describes your brand, and contains relevant keywords. Check availability, consistency across platforms and tips for changing your username. With a great username, you are off to a strong start in growing your Facebook page.
| Type of Page | Example Usernames |
|---|---|
| Brand Pages | cocacola, nike, samsungmobile, starbucks |
| Business Pages | petalsflowershop, johnscafe, acmewebsitedesign, davesautorepair |
| Artist/Band Pages | taylorswift, onedirection, coldplay, johnlegend |
| Organization/Non-Profit Pages | wwf, redcross, unesco, greenpeace |
This table summarizes some of the example Facebook page usernames for different types of pages.
One of the first steps when creating a Facebook page is choosing the right username or vanity URL. This becomes part of the page’s web address that people will use to find and identify your page. An ideal username is short, simple, relevant to your brand, and contains useful keywords. Include your brand, business or organization name if possible. Check availability and consistency with other platforms. You can change the username later if needed. With a bit of thought, you can choose a Facebook page username that works for your brand and helps attract more followers.
Why is the Facebook page username important?
The Facebook page username is important for the following reasons:
- Makes your page more discoverable – A relevant, keyword-rich username makes it easier for people to find your page when searching on Facebook.
- Easier for fans to identify your page – Including your brand name helps people instantly know who the page belongs to.
- Contributes to brand recognition – A consistent username aligns with your brand identity across platforms.
- Easier for fans to remember and find your page – A short, catchy username is more memorable.
- Looks more professional – A customized username looks better than just having your Facebook Page ID.
In summary, the ideal Facebook page username makes your page stand out, helps build your brand, and enables fans to easily locate and remember your page.
How do I create a custom Facebook page username?
Here is how to create a custom Facebook page username when setting up your page:
- Go to Facebook and click “Create Page” at the bottom of the left menu.
- Select the category for your page then enter your page name.
- On the next screen, you will see the option to create a unique page web address.
- Enter your desired username – it will check availability.
- If available, Facebook will create the page URL: facebook.com/yourusername
- Continue setting up your page. The new custom username will now be active.
Things to keep in mind when choosing your username:
- Keep it short, simple and memorable.
- Use relevant keywords people may search for.
- Incorporate your brand, business or organization name.
- Check availability – have back-up options if your first choice is taken.
With a customized username, you can help get your Facebook page off to the right start.
Can I change my Facebook page username?
Yes, you can change your Facebook page’s username after initially setting it up. Here is how to change your Facebook page username:
- Go to your Facebook page and click “Settings” at the bottom of the left menu.
- On Desktop: Click “Page Info” on the left, then “Username”. On Mobile: Click “Username” at the bottom.
- Enter your new desired username – Facebook will check availability.
- Select “Change Username” to confirm.
- The new custom username will now update across Facebook.
When changing your username, it’s best to:
- Choose a time when your page has low traffic/activity.
- Let existing followers know you are changing it to prevent confusion.
- Update your other online assets and profiles.
- Redirect people from your old username.
With these steps, you can successfully change your Facebook page’s username when needed.
What are some examples of good Facebook page usernames?
Here are examples of effective Facebook page usernames:
- Brand Pages: cocacola, nike, samsungmobile
- Business Pages: petalsflowershop, johnsdeli, acmewebsitedesign
- Artist Pages: taylorswift, ladygaga, davidguetta
- Non-Profit Pages: redcross, uniteforliteracy, helpforanimals
Things that make these good usernames:
- Short, memorable and simple
- Include relevant keywords
- Incorporate brand, business or organization name
- Consistent with other social media platform usernames
- Communicate what the page represents
Brainstorm username options, check availability, get feedback and choose the one that best represents your page and is easy for fans to find.
What are some tips for creating a Facebook page username?
Here are some useful tips when creating your Facebook page username:
- Keep it under 20 characters if possible.
- Incorporate your brand, business or organization name.
- Make it keyword-rich to help with searchability.
- Add location name if relevant, e.g. city or state.
- Use dashes or underscores instead of spaces.
- Try different variations if your first choice isn’t available.
- Check for proper spelling and grammar.
- Get feedback from others before finalizing.
- Be consistent with other social media platform usernames.
Brainstorm a list of potential usernames, aim for short and simple, check availability and choose the one that aligns best with your brand and page. Your ideal username helps your fans easily find and remember your Facebook presence.
Conclusion
Choosing the right Facebook page username is an important branding decision when establishing your presence. An ideal username accurately represents your brand, is easy to remember, contains relevant keywords and is consistent across your other social platforms. Keep it short and check availability when selecting your username. If needed, you can change it later by following the proper steps. With a customized vanity URL, you make it easier for fans to discover you on Facebook right from the start.