Facebook is the most popular social media platform in Germany, with over 31 million monthly active users as of January 2023. Given its widespread use, Facebook pages play an important role in connecting people and businesses in Germany.
Most Popular Facebook Pages in Germany by Total Followers
When looking at the most popular Facebook pages in Germany by total followers, a few prominent brands and public figures stand out:
| Page | Followers |
| FC Bayern München | 51 million |
| RTL | 11 million |
| ProSieben | 10 million |
| Bild | 9 million |
| SAT.1 | 8 million |
| GZSZ | 7 million |
| Gewinnspiele | 6.5 million |
| Helene Fischer | 6 million |
As we can see, the most popular Facebook page in Germany by a wide margin is that of the football club FC Bayern München with over 51 million total followers. Other leading pages belong to major TV networks like RTL and ProSieben, the tabloid Bild, and entertainers like Helene Fischer.
Most Popular Non-Brand Facebook Pages in Germany
Looking beyond major brands and focusing on pages related to interests, topics, and fan communities, here are some of the most popular Facebook pages in Germany:
| Page | Followers |
| Wirsindmehr | 3.5 million |
| Vegan News | 1.8 million |
| Campingtime.de | 1.6 million |
| Memes | 1.5 million |
| Gaming | 1.3 million |
| Dog | 1 million |
| Beauty | 800k |
| Studentenküche | 750k |
The page Wirsindmehr, focused on diversity and anti-discrimination, has the most followers here with 3.5 million. Other popular topics include veganism, camping, memes, gaming, dogs, beauty, and student cooking on a budget.
Most Popular City Facebook Pages in Germany
Looking at the local level, here are some of the most popular Facebook city pages in Germany:
| Page | Followers |
| Berlin | 1.3 million |
| Hamburg | 400k |
| München | 330k |
| Köln | 300k |
| Frankfurt am Main | 215k |
| Düsseldorf | 150k |
| Stuttgart | 130k |
| Dortmund | 120k |
Berlin’s official city page has by far the most followers at 1.3 million. Other major cities like Hamburg, Munich, Cologne, Frankfurt, and Dusseldorf have hundreds of thousands of followers each. These city pages share local news, events, and highlights.
Most Popular Government Agency Pages in Germany
Here are some of the government agency Facebook pages with the largest followings in Germany:
| Page | Followers |
| Bundeswehr | 630k |
| Bundespolizei | 420k |
| Polizei NRW | 390k |
| Zoll | 200k |
| THW | 180k |
| BaFin | 50k |
| Umweltbundesamt | 45k |
| BfR | 30k |
The Bundeswehr, Germany’s unified armed forces, has the most popular government agency page with over 630k followers. Other major agencies like the federal police, customs, civil defense, and financial regulators also have strong followings of hundreds of thousands of people or more.
Most Popular Politician Facebook Pages in Germany
When it comes to public figures, these politicians currently have the biggest Facebook followings in Germany:
| Page | Followers |
| Angela Merkel | 2.5 million |
| Heiko Maas | 690k |
| Annegret Kramp-Karrenbauer | 650k |
| Olaf Scholz | 630k |
| Hubertus Heil | 370k |
| Annalena Baerbock | 360k |
| Christian Lindner | 330k |
| Markus Söder | 260k |
Former chancellor Angela Merkel has the biggest following by far with 2.5 million followers. Other leading politicians include Foreign Minister Heiko Maas, Defense Minister Annegret Kramp-Karrenbauer, Chancellor Olaf Scholz, Vice Chancellor Robert Habeck, and leaders of major political parties.
Most Popular Sports Team Pages in Germany
Sports are a major part of German culture, and the country’s top sports teams have huge followings on Facebook:
| Page | Followers |
| FC Bayern München | 51 million |
| Borussia Dortmund | 7 million |
| FC Schalke 04 | 2 million |
| VfB Stuttgart | 660k |
| Eintracht Frankfurt | 630k |
| Borussia Mönchengladbach | 615k |
| RB Leipzig | 560k |
| Bayer 04 Leverkusen | 515k |
As mentioned earlier, Bayern Munich is by far the most popular sports team page in Germany with over 51 million followers. Borussia Dortmund, Schalke, Stuttgart, Frankfurt, Gladbach, Leipzig, and Leverkusen each have hundreds of thousands to millions of followers as well.
Conclusion
In summary, the most popular Facebook pages in Germany represent major brands, media outlets, interests, cities, government agencies, politicians, and sports teams. FC Bayern München has the highest number of followers overall at over 51 million, showing the power of football in German culture. But all kinds of organizations and public figures use Facebook to connect with millions of Germans every day.