Facebook is one of the most popular social media platforms in India, with over 400 million users in the country. While Facebook itself is free to use, the platform does offer various paid services and features to users and advertisers in India.
Facebook Payments for Ads
One of the main ways Facebook earns revenue in India is through payments for ads on the platform. Businesses and advertisers can pay to promote their posts, pages and products on Facebook to reach more potential customers.
Facebook offers a variety of advertising options, formats and placements for Indian advertisers. Some of the ad formats available include:
- Photo ads
- Video ads
- Carousel ads
- Collection ads
- Slideshow ads
Ads can be targeted by location, demographics, interests and behaviors of the audience. Advertisers bid for ad placements and pricing is based on an auction system.
There are various payment methods available for Indian advertisers to pay for Facebook ads:
Credit/Debit Cards
Indian advertisers can make payments for Facebook ads using credit cards like Visa, MasterCard, American Express and Diners Club. Debit cards like those offered by major Indian banks are also accepted.
Card payments can be made directly on Facebook’s payments interface while setting up and managing ads.
Net Banking
Many major Indian banks support net banking payments for Facebook ads. These include SBI, ICICI Bank, HDFC Bank, Axis Bank, PNB and more. Netbanking payments are processed via secure gateways like CCAvenue, Instamojo, PayUmoney etc.
Mobile Wallets
Facebook supports mobile wallet payments like Paytm, Freecharge, Mobikwik, Ola Money etc. These provide a convenient payment option for Indian advertisers.
Cash on Delivery
Facebook ads can also be paid for using cash on delivery, where the payment is collected by the courier delivery person. This option is available for advertisers who prefer offline payments.
Check/Demand Draft
Payments can also be made via checks or demand drafts drawn in favor of Facebook India. The draft needs to be sent to Facebook’s designated office in Mumbai.
So in summary, Indian advertisers on Facebook have the flexibility to pay via credit cards, debit cards, net banking, mobile wallets, COD, checks or demand drafts. Online payments are the most convenient options.
Facebook Payments for Developers
Facebook also earns revenue from developers who build apps and games on the Facebook platform. There are various monetization options available for developers in India to earn money from their apps/games.
In-App Purchases
Apps can offer virtual goods, premium content and subscriptions for in-app purchase by users. Facebook facilitates payments for these purchases via credit card or mobile billing linked to the user’s phone number.
In-App Ads
Apps can show ads from Facebook Audience Network and earn a revenue share. Facebook will share payment with the developers as per policy after deducting taxes and fees.
App Install Ads
Developers can advertise their apps to get more users. Facebook charges them on a cost-per-install basis when users install the app after viewing the ads.
Payments for app install ads is via the same methods mentioned above for Facebook ads i.e. cards, netbanking, mobile wallets etc.
Facebook Commerce Payments
Facebook has also introduced features to allow buying and selling directly on the platform. Sellers can receive payments for items purchased by buyers on Facebook.
Facebook Shop
Facebook Shop allows businesses to showcase their products directly on their Facebook page or in Facebook Marketplace. Customers can place orders and make payments for these purchases.
Facebook Pay
Facebook Pay is the platform’s integrated payments system that supports payments across its apps like Facebook, Instagram, WhatsApp etc. It enables seamless checkout and payments for goods.
Payment Methods
Payments for shopping on Facebook can be done using credit/debit cards, netbanking, mobile wallets, and other UPI payment apps like Google Pay, PhonePe, Paytm etc. Facebook has partnered with payment gateways like PayU for processing transactions.
Sellers receive payouts to their bank account directly from Facebook as per policy timelines and after deducting applicable fees and taxes.
Peer-to-Peer Payments
Users can also make payments to each other on Facebook Messenger. This facilitates quick person-to-person transfers.
Messenger Payments
Messenger payments allow users to send and receive money. This is facilitated by Facebook’s partnership with banks andthird party payment services.
To use Messenger payments, users need to register their card or bank account within the Messenger app. A UPI id or account number is also required for bank transfers.
Payment Methods
The payment methods available for peer-to-peer Messenger payments include:
- Debit cards – Visa, Mastercard, Maestro, Rupay
- Credit cards – Visa, Mastercard, Amex
- Netbanking – Leading Indian banks
- UPI apps – Google Pay, PhonePe, Paytm
So users have multiple options to conveniently transfer money to their Facebook contacts.
Conclusion
To summarize, Facebook offers Indian users and businesses a variety of payment methods including cards, netbanking, mobile wallets, bank transfers, COD and checks/drafts. The platform has partnered with leading banks, financial gateways and payment processors in India for payments acceptance and processing.
For users, the ability to pay via UPI and popular wallets makes Facebook transactions convenient. For advertisers and sellers, the range of online and offline payment methods provides flexibility.
Overall, Facebook’s payments system in India aims to enable easy, secure and fast payments for all types of transactions on the platform.