Facebook has recently announced the launch of a new messaging app called Messenger Kids aimed at children under 13 years old. The app allows kids to video chat and message friends and family under parental supervision.
What is Messenger Kids?
Messenger Kids is a new app from Facebook targeted at 6 to 12-year-olds that allows them to do video chat and messaging in a parent-controlled environment. The app works as an extension of a parent’s main Facebook account and is compliant with the Children’s Online Privacy Protection Act (COPPA).
Why has Facebook launched this app?
Facebook has launched Messenger Kids in response to demand from parents for better control over their kids’ digital experiences. Many existing messaging apps have minimum age requirements of 13 years old, but parents still wanted tools to help manage their younger children’s screen time and online interactions. Messenger Kids provides this solution.
Key Features of Messenger Kids
Messenger Kids has been designed with several child safety features in mind:
Parental Controls
– Parents download and control the app through their own Facebook account.
– Parent dashboard allows control over contacts and features.
– Parents have to approve any new contacts before kids can message them.
No Ads or In-App Purchases
– Messenger Kids has no ads and there are no in-app purchases.
– This avoids exposing kids to marketing and spending temptations.
Kid-Friendly Design
– The app has a simple, fun and colorful design suited for children.
– There are kid-friendly stickers, GIFs, frames and effects.
– Easy to use interface with large buttons and icons.
How Does Messenger Kids Work?
Messenger Kids has been designed to be easy for kids to use while giving parents oversight:
Parent Account Set-Up
– Download Messenger Kids app and log in with parent’s Facebook username and password.
– Create account for child, using their name and uploading a profile photo.
– Parent must authenticate with 6-digit PIN to authorize kid’s account.
Kid’s App Interface
– Kids see a simple, streamlined interface with big icons and text.
– They can only message approved contacts added by the parent.
– Kids navigate between contacts, camera, GIFs and stickers.
Parent Dashboard
– Parents can manage contacts, delete messages and groups from dashboard.
– See a summary of the kid’s app activity and sent/received messages.
– Remote log out to pause app access.
What Age is Messenger Kids For?
Messenger Kids is aimed at kids aged 6 to 12 years old. The recommended minimum age is 6 years old, as this is when most kids are capable of responsibly using technology. However, some younger children may also be able to use the app under close parental supervision. The maximum age is 12, as this is the minimum age requirement for a standard Facebook account.
6-9 Year Olds
Many 6 to 9 year olds now have access to tablets or their parent’s smartphones. Messenger Kids provides a way for them to safely video chat with grandma or message friends. Parents have total control over contacts.
10-12 Year Olds
Pre-teens aged 10-12 are likely to have their own smartphones. Messenger Kids allows them to stay in touch with friends and family through messaging and video chat, while limiting outside influences.
Messenger Kids Privacy and Safety
Facebook has implemented a number of measures focused on child safety and data privacy:
COPPA Compliance
Messenger Kids complies with COPPA (Children’s Online Privacy Protection Act) requirements including:
– Parental consent required to create an account
– Parent dashboard and controls
– No advertising or marketing
Limited Data Collection
– Does not use kids’ data for ads or recommendations
– Only collects minimal data needed to provide app functions
– Parents can request account deletion and data deletion
Walled Garden Approach
– Kids can only message approved contacts added by a parent
– Strangers cannot contact kids or see profiles
– Blocks outside links and content
Parental Opinions on Messenger Kids
Many parents have welcomed Messenger Kids as a safe way for younger kids to communicate, but some have also voiced concerns:
Benefits
– Allows kids to stay in touch with friends and family
– Safer alternative to other messaging apps
– Helps kids learn responsible digital habits
– Gives parents oversight and control
Concerns
– Another product from Facebook, which has faced data scandal
– Potential screen time and behavior impacts
– Gateway to future social media use
– Exposing kids to online interactions too young
The Future of Messenger Kids
Since launching in 2017, Messenger Kids has seen steady growth in its user base. Facebook has added new features like support for Spanish language and multi-device functionality. Future developments could include:
Expansion to More Countries
Messenger Kids launched in the US and has since expanded to Canada, Peru, and Mexico. Facebook will likely aim to launch the app in more countries, especially Spanish-language markets.
New Augmented Reality Features
Facebook recently demoed AR effects for video chat, including masks and filters. These fun features could come to Messenger Kids to boost engagement.
Integration with Oculus for VR
Facebook is planning kid-focused VR content for its Oculus platform. Messenger Kids could integrate for a safe VR messaging and gameplay environment.
Conclusion
Messenger Kids provides a way for younger children to benefit from messaging features in a parent-controlled environment. While some parents see advantages in facilitating digital skills development, others argue it exposes kids too young. Facebook will likely enhance the app with more engaging features as the user base grows globally. Responsible parental oversight remains key to ensuring positive outcomes.
| Age Group | Developmental Stage | Messenger Kids Benefits |
|---|---|---|
| 6-9 years | Developing reading, writing, digital skills | Safe messaging with family, builds responsible habits |
| 10-12 years | Growing independence, wider social circles | Connect with friends, transition to digital communication |