Facebook’s monetization policy outlines how creators and publishers can earn money from content posted on Facebook. There are several ways for creators to monetize their content, including in-stream ads, branded content, Facebook Stars, and subscription services.
In-Stream Ads
One of the main ways creators can earn money on Facebook is through in-stream ads. These are short video ads that play before, during or after a video. To be eligible for in-stream ads, creators must:
- Have at least 10,000 total followers
- Have at least 5,000 monthly active viewers in the last 60 days
- Be in good standing and compliant with Facebook’s Partner Monetization Policies
Facebook pays 55% of the generated ad revenue to video publishers when their content is monetized through in-stream ads. The rest goes to Facebook.
Branded Content
Creators can earn money by producing branded content in partnership with businesses. This includes sponsored posts, live videos, and stories that promote a brand’s products or services.
To comply with Facebook’s branded content policies:
- Posts must tag the brand partner
- Include #sponsored or #ad in the caption
- Include a Branded Content disclaimer in the text explaining it’s a paid partnership
The terms of each branded content deal are negotiated between the creator and the business. Facebook does not take a cut of the revenue.
Facebook Stars
Facebook Stars allows fans to send one-time monetary “tips” to support creators during live videos. Fans can purchase Stars via in-app purchases and use them to show appreciation. Creators earn $0.01 USD for every Star received during a live video.
To be eligible for Stars, creators must:
- Be in a country where Stars is available
- Go live at least 4 times a month
- Have at least 1000 followers
- Not violate Facebook’s Community Standards
Facebook does not take any fees from Stars sent to creators.
Subscription Services
Creators can offer exclusive content and experiences to fans through subscription services on Facebook. Subscription prices range from $0.99 to $49.99 per month. Creators earn 100% of subscription revenue minus taxes and fees.
To offer subscriptions, creators must:
- Have at least 10,000 followers
- Be 18 years or older
- Create exclusive content and benefits only for subscribers
- Only promote the subscription service on their own Facebook Page
Facebook charges a 5% fee on each transaction for using their payment services.
Facebook Audience Network
The Facebook Audience Network allows creators to monetize their content by displaying ads to their Facebook followers. These ads appear in their videos, live streams, and Instant Articles. To earn money this way, creators must:
- Apply to join the Audience Network
- Have over 10,000 followers or 100,000 monthly video views
- Create content that complies with Facebook’s monetization policies
Facebook pays publishers based on ad impressions and clicks. The average RPM varies based on factors like audience location and engagement rates.
Creator Marketplace
The Facebook Creator Marketplace connects creators with brands for sponsorships and paid partnerships. Creators must apply for access to the marketplace. If approved, they can browse campaigns and apply to work with brands in exchange for payment.
Fandom
The Facebook Fandom platform allows creators to build engaged communities around their content. Creators can monetize groups through tiered memberships, shopping experiences, and community Fundraisers. Fandom takes a 5% transaction fee from group memberships and purchases.
Shops
Facebook Shops allow businesses and creators to set up free online stores on Facebook and Instagram. For each sale made through Shops, Facebook charges the seller a 5% selling fee.
Gaming Video Program
Qualifying gaming creators and publishers can earn 55% revenue share from in-stream ads through the Facebook Gaming Video Program. To join, they must:
- Have 10,000+ followers on Facebook
- Post gaming videos at least 2X per week
- Provide tax info for monetization eligibility
Licensing
Facebook offers opportunities for qualifying creators to earn royalties from video content that is licensed across different Facebook apps. For instance, popular videos may be licensed for use in the “Watch” tab or on Instagram’s Explore page.
Commerce Partnerships
Select creators can earn commissions by promoting commerce products across Facebook apps. For example, creators may showcase products available on the Facebook Shop tab via live-shopping videos or posts.
Requirements for Monetization
While the monetization opportunities are plentiful, Facebook requires creators to meet certain standards to earn money from their content. All monetizing creators must:
- Comply with Facebook’s Community Standards, Commerce Policies, and Monetization Policies
- Submit valid tax and payment information
- Not post content that is copyrighted or owned by a third party
- Allow all advertisements on their content per Facebook’s monetization policies
Facebook reviews all pages for content compliance before approving them for monetization features. Pages may be re-reviewed over time to ensure continued compliance.
Typical CPM Rates on Facebook
The amount creators earn per 1,000 video views, or RPM, varies significantly based on many factors. However, here are some average CPM ranges for different content types:
| Content Type | Typical CPM Range |
|---|---|
| Gaming videos | $3 – $8 |
| Fashion & beauty videos | $2 – $7 |
| Sports videos | $3 – $10 |
| News & politics videos | $1 – $5 |
| Comedy & humour videos | $1 – $4 |
RPMs tend to be higher for gaming content and live streams compared to recorded videos. Advertiser demand, viewer retention, and video length also impact CPM rates.
Maximizing Facebook Monetization
Here are some tips for creators to maximize their Facebook monetization potential:
- Consistently post engaging videos that get high view counts
- Go live as much as possible – live videos monetize better than recorded
- Drive high engagement through likes, comments, and shares
- Make videos over 10 minutes long to include more mid-roll ads
- Sell merch directly through your Facebook Shop
- Promote your other social channels to drive followers
- Partner with relevant brands through branded content
- Provide exclusive experiences for loyal fans through subscriptions
Monetization Restrictions
Facebook prohibits certain types of content from monetization, including:
- Content violating Facebook’s Community Standards
- Videos promoting illegal products or services
- Videos with excessive profanity or nudity
- Repurposed content from other sources
- Videos focused on controversial or tragic events
Posts must provide a positive experience for the community to be eligible for monetization features.
Appealing Rejected or Disabled Monetization
If Facebook rejects a creator’s monetization request or disables monetization on their existing content, the creator can appeal the decision via the Facebook Help Center. Reasons for rejection may include overly promotional content,Community Standards violations, or lack of active viewership.
To appeal, creators should:
- Go to the Help Center and request a review of the disabled monetization
- Clarify why you believe the content should be eligible for monetization
- Demonstrate that you understand and comply with all Facebook monetization policies
- Highlight any changes made to bring the content into compliance
Providing detailed information and context will give the appeals team insight into your situation. Successfully overturned appeals typically provide a clear explanation of how the issues were resolved.
Conclusion
Facebook offers a diverse array of monetization options for eligible creators. By leveraging in-stream ads, branded content, subscriptions, and more, creators can generate meaningful revenue from their audience on Facebook. However, creators must consistently produce engaging, policy-compliant content in order to unlock and maintain monetization on the platform. Checking that all videos and posts align with Facebook’s rules is an essential part of the process. With hard work and persistence, creators can build a sustainable monetization strategy on Facebook.