Merging Facebook pages allows you to combine two or more existing Pages into a single Page, consolidating content, followers, and engagement. This can be useful if you have multiple Pages for your business or brand and want to streamline them into one. There are a few key things to know about merging Facebook Pages:
Requirements for Merging Facebook Pages
In order to merge Facebook Pages, you need to meet the following requirements:
- You must be an admin of both (or all) of the Pages you want to merge.
- The Pages must represent the same business or organization.
- At least one of the Pages must have over 400 followers.
- The Pages cannot currently be restricted from merging.
If you do not meet these requirements, Facebook will not allow you to merge the Pages. Make sure to check these before attempting a merge.
How to Merge Facebook Pages
Merging Facebook Pages is a simple process if you meet the requirements above. Here are the steps:
- Go to one of the Facebook Pages you want to merge and click “Settings” at the bottom of the left menu.
- Click on “Merge Page” in the General Account Settings section.
- Enter the URL of the other Facebook Page you want to merge into this one.
- Select the reason you are merging the Pages from the dropdown menu.
- Click “Submit” to send the merge request.
- Once submitted, the other Page admin will need to approve the merge request.
- After they approve, the Pages will be merged within a few minutes.
And that’s it! As long as both Page admins approve, the merge request will go through quickly.
What Happens When You Merge Facebook Pages?
When you merge two Facebook Pages, here is what happens:
- The Page chosen for the merge keeps its name, username, and Page ID.
- The other Page is removed and redirects to the kept Page.
- All content from both Pages is consolidated into the kept Page.
- All followers and likes from both Pages are added together into the kept Page.
- Insights data combines historical data from both Pages.
Essentially, everything from both Pages joins together into the target merge Page. The other Page disappears. This allows you to seamlessly bring everything together into one place.
Things to Know Before Merging Facebook Pages
Here are some important things to keep in mind before merging Facebook Pages:
- You cannot undo a merge once completed. Make sure you want to go through with it.
- Admins and editors will need to be reassigned for the kept Page after merging.
- Merging Pages can take some time to process fully behind the scenes.
- Engagement may temporarily dip after merging while content is consolidating.
- Redirects will be put in place from the old Page URL to the kept Page.
Overall the process is relatively seamless, but allow some time for everything to fully transition and for your followers to acclimate to the merged Page if they followed both previously.
Benefits of Merging Facebook Pages
There are a few key benefits to merging multiple Facebook Pages for the same business:
- Consolidated followers and engagement: Combining your audiences and posts into one Page makes it easier to reach more people without duplicating efforts.
- Simplified management: Managing one Page is easier than managing multiple. You can post and interact from a central account.
- Clearer brand: Having separate Pages can confuse followers. Merging provides one authoritative brand presence.
- Unified insights: You get a complete picture of your Facebook marketing data from a merged Page.
In most cases, managing and growing your Facebook presence is easier and more effective with a single merged Page, rather than fracturing your efforts across multiples Pages.
| Page 1 Followers | Page 2 Followers | Merged Page Followers |
|---|---|---|
| 500 | 600 | 1100 |
For example, merging Page 1 with 500 followers and Page 2 with 600 followers results in a merged Page with 1100 total followers, combining the audiences.
Disadvantages of Merging Facebook Pages
There are some potential downsides to merging Facebook Pages to consider as well:
- Loss of previous URLs: Any links pointing to the old Pages will now redirect to the merged Page URL.
- Change in visibility: Followers from both Pages will see different content than before in their feeds.
- Unrecoverable: Once Pages merge, there is no going back. The process cannot be reversed.
- Merged identities: Distinct brand identities associated with each Page will blend together.
For these reasons, have a plan for redirecting links, communicating the merger, and blending any distinct branding and styles into one voice before completing the merge.
Facebook Page Merge FAQs
Here are answers to some frequently asked questions about merging Facebook Pages:
Can you merge a Facebook profile and Page?
No, you cannot merge a Facebook profile with a Facebook Page. Only Pages can be merged together.
Can you merge Facebook business Pages?
Yes, you can merge multiple Facebook business Pages together as long as they represent the same overall brand.
What happens to admins when merging Facebook Pages?
When Pages merge, the admins from the second Page will need to be reassigned manually to the kept primary Page after merging is complete.
How long does a Facebook Page merge take?
A Facebook Page merge typically completes within a few minutes after being processed. However, it can take up to 24 hours for all data and insights to fully transition.
Can you merge a Facebook Page with a group?
No, Facebook does not allow merging Pages with groups. Only Pages can be merged together.
Conclusion
Merging Facebook Pages can greatly simplify your social media management while bringing together all your fans, posts, and insights into one centralized place. Just make sure you meet Facebook’s requirements, understand the implications, and have a plan for handling the transition smoothly. With a thoughtful approach, merging your Pages can help unite and strengthen your brand’s Facebook presence.