Social Revealer is an extension for the Google Chrome web browser that analyzes a user’s friends and followers on social media platforms like Facebook, Twitter, Instagram and YouTube. It provides insights into the quality and activity level of one’s social connections to determine their value and influence.
How does Social Revealer work?
Once installed, Social Revealer connects to the supported social platforms using the user’s login credentials. It then scans the user’s friends/followers list and gathers available public data points like number of posts, followers, engagement levels, etc. This data is aggregated to assign a score to each connection based on their potential value and engagement.
Some key metrics checked by Social Revealer include:
- Number of followers/friends of the connection
- Follower/friend to following ratio
- Average number of likes and comments on posts
- Proportion of original vs reshared content
- Account activity frequency
- Influence level based on presence on multiple platforms
Based on these metrics, Social Revealer categorizes connections into different segments like influencers, engagers, emerging, inactive, etc. This helps users identify valuable connections as well as deadweight that can be pruned to improve social media experience.
Key Features
Some of the key features of Social Revealer include:
- Comprehensive connection analysis for Facebook, Twitter, Instagram, YouTube
- Classification into different engagement segments like influencers, engagers etc.
- Numerical engagement and influence scores for every connection
- Comparison with industry averages and benchmarks
- Insights into follower demographics like gender, geography, language etc.
- Tracking changes in metrics over time for each connection
- Chrome extension implementation for easy access and use while browsing
Benefits of using Social Revealer
Social Revealer delivers several advantages for social media users looking to grow their presence and improve engagement:
Understand True Influence and Value
Follower and friend counts alone don’t reveal true influence. Social Revealer looks at multiple engagement and content metrics to identify connections that actually add value based on involvement and quality. This helps prune low-value contacts and focus engagement efforts on influential accounts.
Benchmark Performance
The detailed metrics and comparison with industry average stats helps benchmark one’s social media performance against competitors and influencers within the same niche. This enables setting measurable goals for growth on social platforms.
Grow Targeted Followings
The demographics analysis of existing followers helps identify weak areas that need more focus. Social Revealer recommends engaging similar high-value accounts to follow and interact with to rapidly grow a targeted following.
Monitor Changes Over Time
Regular scans help keep track of changes in engagement metrics for connections over time. This reveals changes in influencer status and helps quickly spot emerging influencers to connect with.
Improve Content Strategy
The insights into types of content and post timings that generate the best response helps shape content creation efforts. Optimizing content as per top-performing connections leads to better engagement.
How to use Social Revealer?
Using Social Revealer involves just a few simple steps:
- Install the Social Revealer extension from the Chrome Web Store
- Connect your social media accounts when prompted after installation
- Click on the Social Revealer icon to run your first analysis
- View metrics and engagement scores for each connection
- Compare connections and identify influencers & inactive contacts
- Schedule periodic scans to track changes over time
- Use demographic filters to fine-tune your targeting
- Read Social Revealer’s audit reports and recommendations
- Focus your efforts on high-value connections
The Social Revealer dashboard provides intuitive visualizations and explanations to interpret the results. The extension also provides personalized tips and recommendations to leverage the insights. Using these, growing a targeted and engaged following on social platforms becomes much easier.
Social Revealer pricing
Social Revealer offers multiple pricing tiers depending on the features needed:
| Plan | Price | Key Features |
|---|---|---|
| Free | $0 | Analyze up to 100 connections |
| Premium | $5/month | Analyze unlimited connections Track changes over time Filter by demographics |
| Pro | $10/month | Multi-platform analysis In-depth audit reports Exportable data and reports |
The Free plan is great for trying out the tool and getting limited insights. Premium unlocks more in-depth features for serious social media users and influencers. Pro plan provides data integrations and custom reporting for social media professionals and agencies.
Conclusion
Social Revealer is a handy Chrome extension for analyzing social media connections and identifying influencers. It provides engagement metrics lacking on social platforms to help optimize follower bases for better reach and growth. The tool enables benchmarking performance against competitors and industry standards as well. While the basic insights are free, serious users can benefit from the advanced analytics in the paid plans. Social Revealer takes the guesswork out of social media growth and makes building an influential following much easier.