Facebook Live allows users to broadcast live video streams to their followers and friends. A live producer on Facebook is someone who creates and manages these live video broadcasts.
Who can be a Facebook Live producer?
Anyone with a Facebook account can go live and be a producer of live video content. You don’t need any special equipment or software. All you need is a phone or camera that can capture video and the Facebook app.
That being said, professional producers, businesses, media companies, and influencers often have dedicated teams and infrastructure for producing high quality live video on Facebook. But for an individual user, all you need to get started as a producer is your own Facebook account and creativity.
Why do people use Facebook Live producer?
There are many reasons why people and organizations use Facebook Live producer tools:
- Connect with your audience in real time: Live video allows viewers to interact and engage with the broadcaster through comments and reactions.
- Increase reach: Live videos are prioritized by Facebook’s algorithm, allowing you to get your content in front of more people organically.
- Build credibility and trust: Viewers feel more connected with “real” live content compared to pre-recorded videos.
- Drive traffic: You can drive viewers to your website or other destination with clickable links in your live broadcast.
- Sell products or services: Many businesses use live video for demos, tutorials, and behind-the-scenes looks that help convert viewers into customers.
- Gather feedback: Live Q&As, polls, and interviews allow for real-time audience engagement and feedback.
- Make announcements: Build anticipation and excitement by announcing sales, product launches, events, etc. live.
- Get creative: Tell stories, share your skills, host talent shows – live video lets you create all kinds of unique content.
How to get started as a Facebook Live producer
Step 1: Download the Facebook app
The Facebook app for iOS and Android has a built-in camera so you can go live from your phone or tablet. Make sure you download the latest version of the Facebook app to access live video features.
Step 2: Create a Facebook page
While you can live stream from your personal Facebook profile, creating a Facebook Page allows you to separate your personal and producer identities. It also helps build your brand and audience.
To create a Page:
- Open the Facebook app and tap on the “Pages” tab.
- Tap on “Create Page.” Choose a category that fits your content focus like Media/News Company, Public Figure, etc.
- Add your page name, description, profile and cover photos.
Step 3: Set up your broadcast equipment
At minimum, you’ll need:
- A smartphone or camera that supports live streaming
- High-speed internet connection
- Phone mount or tripod
- Microphone for better sound (optional)
For more professional results, you may want dedicated streaming software, multi-camera setups, switching software, graphics, etc. But you can get started with just your mobile device.
Step 4: Plan your broadcast content
Brainstorm topics and outlines for your live videos. Consider your audience and create content tailored for them. Plan interactive elements like Q&As or quizzes to engage viewers.
Some live video ideas include:
- Product demos
- Behind-the-scenes tours
- Q&As or interviews
- Educational tutorials
- Discussion panels
- Virtual classes or workshops
- Celebrity guest appearances
- Performances or talent shows
Step 5: Promote your broadcast
Let your audience know when you’ll be live by promoting across your social channels and sending notifications.
Ways to promote include:
- Posting on your Facebook Page and Profile
- Facebook Events
- Inviting friends to like your Page
- Running Facebook ads
- Posting on other platforms like Instagram or Twitter
- Sending email newsletters
Step 6: Go live!
When you’re ready to broadcast:
- Open the Facebook app and tap on “Live” at the top
- Add a description and choose your privacy settings
- Tap “Go Live”
- Interact with viewers and comments as you broadcast
- Tap “Finish” when you want to end the live stream
Congratulations, you just hosted your first live broadcast as a producer on Facebook!
Facebook Live producer tools and software
In addition to the native Facebook Live software, there are various third-party tools and platforms for producers:
| Tool | Features |
|---|---|
| StreamYard | Multi-stream, add overlays, switch between cameras |
| BeLive | Studio control room, graphics, multi-streaming |
| Wirecast | Robust switching, titles, multiple inputs/outputs |
| Ecamm Live | Mac streaming software with overlays |
| Switcher Studio | Mobile multi-camera switching and editing |
| vMix | Video production suite for live streaming |
These tools provide producers more control, customization, and production value for professional live streams. They allow combining multiple cameras, adding overlays and graphics, switching between feeds, and more.
Facebook Live producer tips and best practices
Here are some tips for creating successful live videos as a producer on Facebook:
Check your tech setup beforehand
Do a tech check to ensure your camera, microphone, and internet connection are working properly. Going live with technical issues negatively impacts your viewers.
Engage with your viewers
Respond to comments and reactions in real-time to create an interactive, community-focused broadcast.
Have great lighting and audio
Make sure you are visible and can be heard clearly. Use proper lighting and microphones as needed.
Prepare an outline and talking points
Even if you want a casual, off-the-cuff feel, having a loose outline helps you stay on track and focused.
Film in landscape orientation
Portrait mode live videos look unprofessional and cut off header text. Always broadcast in landscape.
Use graphics and visuals when relevant
Overlays, images, product shots, presentations slides, etc. engage viewers and reinforce your message.
Promote your next live well in advance
Give your community plenty of notice so more people can plan to tune in live.
Repurpose live videos after
Download and edit your video after to share as evergreen content on YouTube or other platforms.
Conclusion
Becoming a live producer on Facebook simply requires your phone and creativity. With Facebook’s built-in tools plus third-party software options, any individual or organization can broadcast professional, engaging live videos.
Preparing your equipment, planning content, and promoting your broadcasts will lead to higher viewership. Engaging with your audience in real time also helps build community.
As live video continues to explode in popularity, Facebook Live represents an opportunity for anyone to establish themselves as a creator and connect with people worldwide through real-time content.