Facebook Pay, the payment service introduced by Facebook in 2019, underwent a rebranding in 2022 and is now called Meta Pay. The name change coincided with Facebook’s corporate rebranding to Meta in 2021.
What prompted the rebranding from Facebook Pay to Meta Pay?
The rebranding from Facebook Pay to Meta Pay was part of a broader corporate restructure by Facebook’s parent company to position itself as a “metaverse company”. In October 2021, Facebook announced it was rebranding to Meta Platforms, or Meta for short. This reflected its growing focus on developing virtual and augmented reality technologies. As part of this shift, Facebook Pay was rebranded to Meta Pay in mid-2022 to align with the new Meta corporate brand.
When exactly did the rebranding happen?
The rebranding from Facebook Pay to Meta Pay officially took place in June 2022. On June 13, 2022, Meta announced the rebranding of Facebook Pay to Meta Pay. The change came into effect immediately, with Facebook Pay changed to Meta Pay across Meta’s apps and services.
How was the transition from Facebook Pay to Meta Pay handled?
The transition from Facebook Pay to Meta Pay was handled seamlessly behind the scenes. Users did not have to take any action. Their Facebook Pay accounts and transaction history automatically transferred over to Meta Pay. The rebranding was merely a name change, with no changes made to the actual payment service.
From a technical perspective, the Facebook Pay mobile apps were updated and renamed to Meta Pay. On the web, payment interfaces were changed from Facebook Pay to Meta Pay. Overall, it was a straightforward name change for the payment service across Meta’s ecosystem.
What does the rebranding to Meta Pay mean for users?
For users, the rebranding from Facebook Pay to Meta Pay does not change how the payment service works. Users can continue sending and receiving money through Meta Pay as before when it was called Facebook Pay. Their transaction history is unaffected. The only change is the name shift to Meta Pay.
Does Meta Pay work the same as Facebook Pay?
Yes, Meta Pay works the same as Facebook Pay. The payment service and user experience is unchanged after the rebranding. Users can continue to:
- Send and receive money to friends and family
- Make payments and donations to businesses and organizations
- Make in-app purchases and store transactions on Meta platforms
The rebranding simply changed the name of the payment service. Its core functionality remains the same under the new Meta Pay name.
Do users need to take any action with the rebranding?
No, users do not need to take any action with the rebranding to Meta Pay. The change from Facebook Pay to Meta Pay happened automatically in the background. Users can continue using the payment service as before without disruption. Their accounts, settings, transaction history have all been seamlessly transferred over to Meta Pay.
Where can Meta Pay be used now?
Like with Facebook Pay previously, Meta Pay can be used across Meta’s family of apps and technologies. Key places where Meta Pay can be used include:
- Facebook app – for peer-to-peer payments and donations
- Messenger app – for sending/receiving money between users
- Instagram app – for shopping and donations
- WhatsApp app – for payments between users (where available)
- Oculus VR headsets – for VR store purchases
As Meta integrates its apps and metaverse technologies further, expect Meta Pay to be enabled across its broader ecosystem over time.
What does the rebranding mean for businesses?
For businesses, the rebranding from Facebook Pay to Meta Pay also does not significantly impact operations. Businesses can continue accepting payments through Meta Pay as before. The processing, payouts, and integration with business tools remains the same.
Do businesses need to update any integrations?
No, existing integrations with Facebook Pay do not need to be updated after the rebranding. Behind the scenes, Meta has handled making sure its technology integrations and APIs reflect the new Meta Pay name. Businesses do not need to take any integration steps.
Are payment charges and structures affected?
No, the payments charges and fee structures on Meta Pay remain unchanged from Facebook Pay. Businesses will be charged the same rates for transactions made through Meta Pay. The rebranding is simply a name change and does not impact the payment processing setup.
What should businesses communicate around the rebranding?
Businesses do not need to proactively communicate anything specific around the rebranding from Facebook Pay to Meta Pay. Because the user experience is unchanged, it does not impact customers. However, businesses may want to update any customer-facing marketing collateral and documentation to reflect the new Meta Pay name.
Conclusion
In summary, the rebranding from Facebook Pay to Meta Pay was part of Meta’s broader corporate restructuring. For both consumers and businesses, the renamed payment service Meta Pay functions the same as Facebook Pay previously. The rebranding was simply a name change, with no substantive impacts on how the payment service operates for users or businesses.