What is Facebook Business Manager app?

The Facebook Business Manager app is a free platform created by Facebook to help businesses manage their presence across Facebook, Instagram, Messenger and Audience Network. It allows businesses to easily create ads, analyze performance, manage Pages and ad accounts, and more – all in one place.

What can you do with Facebook Business Manager?

Here are some of the key things you can do with the Facebook Business Manager app:

• Manage Pages – Create new Pages, edit settings and add admins
• Manage ad accounts – Create new ad accounts, adjust budgets and view performance
• Create & manage ads – Easily create ads for Facebook, Instagram, Messenger and Audience Network
• Analyze results – View reports on ad performance, Page engagement and more
• Manage permissions – Add other users and control their level of access
• Integrate with other tools – Connect Business Manager to your other business tools like Shopify, HubSpot etc

In summary, Business Manager provides a centralized platform to manage all your Facebook marketing and advertising in one place.

Why should you use Facebook Business Manager?

Here are some of the key benefits of using Facebook Business Manager:

1. Save time – Managing your Facebook presence through individual ad accounts and Pages can be time consuming. Business Manager provides a single dashboard to control it all.
2. Make reporting easier – You can use Business Manager’s reporting features to easily track your results across ads, Pages and Instagram.
3. Enhanced organization – The ability to create separate ad accounts and control permissions makes it easy to organize complex marketing structures.
4. Unlock more options – Business Manager provides access to more advanced advertising options like automated rules.
5. Integration – Seamlessly connect your other business platforms like Shopify and HubSpot to Business Manager.

In summary, it saves time, provides robust analytics, enhances organization, unlocks more options and enables smooth integrations.

How to create a Facebook Business Manager account?

Follow these steps to easily create a Business Manager account:

1. Go to business.facebook.com and click “Create Account”.
2. Enter your business name and your name.
3. Enter your business email and create a password.
4. Read and accept Facebook’s terms.
5. Verify your email address.
6. Once verified, your Business Manager account will be ready to use!

The sign up process is quick and easy. Within minutes you can start using the powerful platform to manage your Facebook marketing.

How to add Pages to Business Manager?

There are two ways to add Pages to Business Manager:

1. Create new Pages – You can create new Facebook Pages or Instagram profiles directly within Business Manager by clicking “+ Create” and selecting the option.
2. Add existing Pages – In Business Manager, go to “Pages” tab, click “+ Add” and select the existing Pages you want to add.

When adding existing Pages, you will need to send a request to the current admins for them to approve you accessing the Page through Business Manager.

How to create Ads in Business Manager?

Here are the steps to create ads in Business Manager:

1. Click “Ads Manager” in the left menu.
2. Select the ad account you want to use or create a new one.
3. Click the blue “+ Create” button at the top.
4. Select your ad objective (traffic, conversions etc).
5. Choose your placement – Facebook, Instagram etc.
6. Set up ad targeting, creative, budget and schedule.
7. Review and launch your ad!

You can easily replicate ads across accounts, making scaling up easy. And the platform allows seamless creation of Instagram and Messenger ads alongside Facebook ads.

How to view Business Manager reports & analytics?

Some of the key reporting features in Business Manager include:

• Ad performance – View detailed breakdowns on your ad results.
• Page analytics – Track followers, engagement and people reached.
• Audience insights – Learn more about your target audience and customers.
• Ad account overview – Quickly view performance summary for all your ad accounts.
• Custom reporting – Export data to Excel or build custom reports.

The analysis features give powerful insights to optimize your marketing. You can segment data by time period, ad account, age and gender demographics plus many other factors.

How to manage user roles & permissions?

Steps to manage user roles and permissions in Business Manager:

1. Click Settings > Business Settings
2. Go to the People tab
3. Click +Add People to add new users
4. Choose a Role for the user – Admin, Advertiser, Analyst etc
5. Set Page Access and Ad Account Access
6. Click Invite and they will receive email notification

Predefined user roles and granular account access settings enables you to securely structure team collaboration.

How to connect other platforms & apps?

Business Manager enables integration with many useful business platforms and tools:

• Shopify – Sync product catalogs to create ads directly from your Shopify products.
• HubSpot – Sync ad performance data into HubSpot for consolidated reporting.
• Mailchimp – Use your email lists from MailChimp for ad targeting.
• Google Analytics – Track Facebook/Instagram marketing performance within GA.
• Zapier – Connect Facebook Business Manager to over 2000+ apps via Zapier.

Integrations help you manage your marketing more efficiently and get more value from the platforms you use.

Key takeaways

Here are the key points to remember about Facebook Business Manager:

• It’s a free platform to manage Facebook, Instagram, Messenger & Audience Network.
• Helps manage Pages, ad accounts, ads, and user permissions.
• Provides powerful analytics and reporting.
• Saves time and enhances organization.
• Easy to create an account and get started.
• Enables useful integrations with Shopify, HubSpot, MailChimp etc.

In summary, the Business Manager is an invaluable free tool for any business marketing on Facebook’s platforms. It enables you to manage everything seamlessly from one place.