What is Business Manager in Facebook ads?

Facebook Business Manager is a platform that allows businesses to manage and gain insights across their Facebook Pages, ad accounts, Instagram profiles, and Messenger experiences. It provides a central place to set up, control and get analytics for all marketing efforts on Facebook, Instagram and Messenger.

Why is Business Manager important?

There are several key reasons why Business Manager is an important tool for businesses using Facebook marketing:

• Consolidated ownership – Business Manager allows you to own and manage all your Facebook assets (Pages, ad accounts, Instagram profiles, etc) in one place.
• Cross-channel insights – You can view consolidated reporting data across Facebook, Instagram and Messenger in one dashboard.
• Collaboration – Multiple employees can be given access and assigned roles.
• Accountability and control – Admins can control permissions and monitor activity.
• Streamlined workflow – Manage campaigns, creative assets, billing and reporting in one central platform.
• 新聞推廣 – You can easily amplify content across Facebook and Instagram.

In summary, Business Manager provides crucial oversight, efficiency and analytical capabilities for organizations managing multi-channel Facebook marketing campaigns.

What can you do in Business Manager?

Here are some of the key features and functions available within Facebook Business Manager:

• Manage Pages – Create, edit settings, assign roles and monitor analytics for all Facebook Pages.
• Manage ad accounts – Create new ad accounts, control settings and consolidate reporting.
• Manage Instagram profiles – Add Instagram business profiles and creator accounts and track performance.
• Create and manage campaigns – Develop ad campaigns across channels and track them in one place.
• Assign user roles – Give employees specific permissions to access features like Ads Manager.
• View performance reports – Monitor campaign analytics across Facebook and Instagram.
• Manage assets – Upload creative assets like ads and posts in centralized libraries.
• Oversee billing – View consolidated bills and make payments for all ad accounts.
• Use cross-channel insights – Understand how users interact across Facebook, Instagram and Messenger.
• Amplify content – Easily share organic posts across Pages, profiles and ad accounts.

Having all these administrative tools in one dashboard makes account management much more efficient.

How does Business Manager relate to other Facebook business tools?

Business Manager integrates with and complements other Facebook business products like:

• Ads Manager – This is where you actually create and optimize advertising campaigns, but it must be accessed from within Business Manager.
• Pages Manager app – Manage Pages on the go, but connect it to your Business Manager first.
• Commerce Manager – Manage ecommerce across Facebook and Instagram, associates to Business Manager.
• Creator Studio – Produce and schedule content for Facebook and Instagram, connects to Business Manager.
• Page Publishing Tools – Create and schedule posts across multiple Pages, requires association with Business Manager.

So in summary, Business Manager acts as the central hub that gives you access to all other business tools and consolidates reporting data.

How do you create a Facebook Business Manager account?

Here are the steps to create a Business Manager account:

1. Go to business.facebook.com and click “Create Account”.
2. Enter your business name.
3. Enter business email and create a password.
4. Select your business category.
5. Accept Terms of Service and click “Next”.
6. Verify your email address via confirmation link.
7. Add a payment method for advertising.
8. Set up two-factor authentication for security.

Once your Business Manager account is created, you can start adding assets like Pages, ad accounts and Instagram profiles.

How do you add assets to Business Manager?

There are a few ways to add Facebook and Instagram assets to Business Manager:

• When creating new assets like Pages or ad accounts, select the Business Manager account first.
• Link existing assets by accessing Business Settings and selecting “Add or Manage Assets”.
• Link Instagram creator account in Instagram Settings under “Linked Accounts”.
• Connect Pages Manager app and add Pages through Business Manager integration.
• Use Business Manager when creating ads in Ads Manager to connect ad account.

All assigned assets will appear in the Business Manager account. Keeping everything connected allows for consolidated management and reporting.

How do you add users and assign roles in Business Manager?

To add users to Business Manager:

1. Go to Business Settings > People
2. Click “+ Add People”
3. Enter the name and contact information for the user.
4. Select a Role: Admin, Advertiser, Analyst, etc.
5. Choose specific asset access like Pages or ad accounts.
6. Click “Add” to invite user by email.

Assigning tailored roles with limited access allows multiple employees to collaborate within Business Manager without compromising oversight.

What are the key benefits of using Business Manager?

The main benefits of using Facebook Business Manager include:

• Centralized management – Manage all Facebook business assets in one place.
• Ownership and control – Maintain oversight over permissions, billing and activity.
• Cross-channel insights – View analytics across Facebook, Instagram, Messenger.
• Streamlined workflow – Collaborate on campaigns and content in one platform.
• Time savings – Manage everything efficiently in one dashboard.
• Ad performance – Monitor and optimize ad accounts together for better results.
• Better reporting – Get a holistic view of marketing efforts and ROI.

By leveraging Business Manager, brands can unlock significant strategic advantages and convenience in their Facebook marketing efforts.

How can you use Business Manager to optimize Facebook marketing?

Here are a few tips to use Business Manager to improve Facebook marketing results:

• Regularly review cross-channel performance reports for insights to guide strategy.
• Use collaboration features to streamline workflows between content, community management and ads.
• Enable pixel tracking across accounts to improve custom audience targeting.
• Create structured ad account frameworks centered around specific campaigns or objectives.
• Build centralized creative asset libraries to maintain brand consistency.
• Set up automated rules-based content publishing across Pages and profiles.
• Implement user roles and permissions to ensure advertising best practices.

Taking full advantage of Business Manager tools can drive better campaign optimization, efficiency and performance.

What are some common challenges with Business Manager?

Some frequent challenges that come up with Business Manager include:

• Steep learning curve for newer users due to extensive features.
• Failing to properly organize ad accounts and assets.
• Not segmenting user roles and permissions effectively.
• Unable to navigate between Ads Manager and Business Manager interfaces.
• Forgetting to link existing assets leading to incomplete data.
• Monitoring notifications and frequent updates from Facebook.
• Lacking clarity around cross-channel measurement and attribution.

Allowing time to get comfortable with the platform, creating structured frameworks and enabling user roles can help overcome these challenges.

Conclusion

Facebook Business Manager is a powerful consolidated platform that enables brands to strategically manage their Facebook, Instagram and Messenger assets for optimal marketing results. Key features like consolidated insights, streamlined workflows, asset management and cross-channel governance provide invaluable benefits. Creating a structured approach and leveraging all that Business Manager has to offer can significantly improve any organization’s Facebook advertising efforts. While the platform has a learning curve, the long-term payoff for mastering Business Manager makes it an essential tool for any serious Facebook marketer.