When creating a Facebook page, choosing an appropriate username is an important decision. The username, along with the page name, are the two main identifying characteristics of a Facebook page that users will see. An effective username should be memorable, relevant to the purpose of the page, and consistent with the page’s branding. Here are some examples of good usernames for different types of Facebook pages:
Business or Brand Page
For businesses and brands, the ideal Facebook username is often the company or product name. Some examples:
- CocaCola
- Target
- TOMS
- Microsoft
- Netflix
Using the official business name as the username makes the page easy to find for customers and reinforces brand recognition. Variations like acronyms or abbreviations can also work, especially if the short form is widely used to refer to the brand (e.g. Disney’s username is Disney).
Local Business Page
For local businesses, it’s best to include the city or geographic area in the username when possible. For example:
- EricsBagelsRaleigh
- Sue’s SalonHouston
This helps local customers find the page for the specific location. Some local businesses will also use a more general branded name as the username (like @EricsBagels) and include the location details in the page name instead.
Product Brand Page
For pages promoting a specific product brand, incorporate the product name into the username, like:
- OreoCookies
- iPhone
- LevisJeans
This helps consumers find information about that specific product easily.
Artist, Public Figure, or Influencer Page
Pages for individuals often use some version of a person’s name, professional pseudonym, or nickname. Some examples:
- TaylorSwift
- TheEllenShow
- CristianoRonaldo
- SnoopDogg
Variations like middle initials or abbreviations are common too. Using a consistent public-facing name helps fans find their page.
Author Page
Authors may use a version of their pen name, like:
- StephenKing
- DanielleSteel
Or, they may incorporate book titles or character names, such as:
- AgathaChristieMysteries
- HarryPotter
This helps readers find pages related to their favorite books.
Organization, School, or Group Page
When creating pages for organizations, schools, or groups, shorthand names are common usernames, like:
- NASA
- Stanford
- NYTimes
- GirlScouts
Location names can also be included for local groups, like SeattlePublicLibrary. Descriptive names related to the page purpose work too, like BookClubNetwork.
School and University Pages
Schools and universities tend to use shorthand school names or abbreviations as the username, such as:
- UCLA
- UMich
- UCLAAlumni
- GoBlue
This allows current students, alums, and fans to easily find the official school pages.
Event Page
For events like conferences, festivals, or concerts, the username should include the event name and potentially the year. Some examples:
- SXSW2023
- LAMarathon2023
- Coachella2023
Including the year helps distinguish between different instances or editions of recurring events.
Conference Page
Conference pages often follow a format like [ConferenceName][Year], such as:
- TED2022
- VLDB2023
- SXSWedu2023
This format makes it easy to identify the event and when it is taking place.
Cause or Advocacy Page
Pages for causes, nonprofits, and advocacy groups often use the organization name or an abbreviation as the username. Common formats include:
- WorldWildlifeFund
- Greenpeace
- RedCross
- DoctorsWithoutBorders
Descriptive cause-related names can work too, like EndPolioNow. This quickly communicates the cause’s mission and goals.
Local Advocacy Page
Local group pages should include geographic details, such as:
- CleanUpHouston
- GoGreenBrooklyn
- MNHomelessCoalition
This helps local volunteers and supporters find and get involved with the community organization.
Entertainment and Media Page
Pages for entertainment properties, TV shows, movies, games, podcasts, and other media often use names related to the property. Examples include:
- Marvel
- StarWars
- RickAndMorty
- TheDailyShow
- Fortnite
- UpFirst
Using an official title helps fans find the authorized page for the property to get news and updates.
TV Show Page
TV show pages tend to use a format like [ShowName]On[Network], such as:
- BigBangTheoryOnCBS
- GreysAnatomyonABC
- SurvivoronCBS
This helps distinguish official show pages from fan pages on Facebook.
Small Business or Creator Page
For individuals like entrepreneurs, artists, influencers, and content creators, many prefer to use some form of their name, nickname, or handle as the username. Some examples:
- GaryVee
- GuyKawasaki
- TimFerriss
- Ninja
- CaseyNeistat
This approach creates consistency with other platforms and personal branding. Descriptive names related to their work can be effective too.
Photographer Page
Photographers will frequently use @[FirstName][LastName] as the username, like:
- AnselAdams
- DorotheaLange
This makes it easy for potential clients to find them by name on Facebook.
Tips for Creating a User-Friendly Username
When brainstorming Facebook page username ideas, keep these tips in mind:
- Be consistent with other social media handles and branding whenever possible. This helps users find all of your profiles.
- Use simple, easy to remember, and easy to spell names when you can. Avoid overly complex or confusing names.
- Try to keep it under 20 characters. Shorter usernames stand out and are easier to type.
- Use real words and common spellings. Made up words or unique spellings can make it harder to find the page.
- Consider including location for local businesses and groups when relevant.
- Add dates, years, volume numbers, etc. for events, conferences, and recurring pages.
- Use descriptive names related to the page purpose and audience.
- Avoid restricted words like Facebook or Insta which cannot be used.
Conclusion
In summary, effective Facebook usernames are short, memorable, well-branded, and communicate key details about the page’s purpose and target audience. The best approach depends on the specific type of page being created. Using the official name of the business, brand, organization, event, or public figure typically works well. For individuals and smaller entities, incorporating a personal name or descriptive handles tends to be preferable. Following username best practices helps ensure people can easily find and remember the Facebook page.