Choosing the right hashtags to include in your Facebook reels can help get your content seen by more people. Hashtags allow users to find videos about specific topics or interests. Using relevant hashtags makes it easier for your target audience to discover your reels.
When creating Facebook reels, you’ll want to include a mix of popular hashtags and niche hashtags related to your content. The goal is to get exposure to a wider audience while also reaching users who are more likely to be interested in your niche.
In this article, we’ll discuss tips on finding the best hashtags to use for Facebook reels.
How Hashtags Help Your Facebook Reels
Here’s a quick overview of how using hashtags can benefit your reels:
- Hashtags make your reels searchable – People can find your content when searching for specific hashtags
- Hashtags help you reach a bigger audience – Popular hashtags give your reels visibility beyond just your current followers
- Hashtags allow you to join niche conversations – You can connect with people interested in specific topics by using relevant niche hashtags
- Hashtags help increase engagement – Posts with hashtags tend to get higher engagement in the form of likes, comments and shares
In short, hashtags expand the visibility of your reels and help you connect with relevant audiences. Using a targeted mix of popular and niche hashtags is key.
How to Find the Best Hashtags for Facebook Reels
When searching for good hashtags to use, here are some tips:
Do keyword research
Identify keywords and phrases that are relevant to your reels niche and topic. These will help you find related hashtags. Tools like Google Keyword Planner can help generate keyword ideas.
Check top hashtags used by competitors
Look at reels from influencers or brands in your niche. See which hashtags they use frequently. Their top hashtags are likely effective for reaching your target audience.
Use Facebook’s auto-complete hashtag suggestions
When typing a hashtag into your reels caption, Facebook will show suggested hashtags. These are based on what’s commonly used on the platform.
Research hashtag popularity
Use sites like RiteTag to analyze the popularity of different hashtags. This can help you find ones that are trending or frequently searched.
Search hashtag directories
Sites like All Hashtag and Trending Hashtags compile lists of popular hashtags across social platforms. Check their Facebook hashtag directories.
Use location tags when relevant
If your reel relates to a specific city, venue or local business, include location hashtags like #LosAngeles, #MadisonSquareGarden or #Starbucks.
Tips for Using Hashtags in Your Facebook Reels
Once you’ve found relevant hashtags to use, here are some best practices:
Mix specific and broader hashtags
For example, mixing #DogVideos with #PetsOfTikTok – this targets both a niche audience as well as the larger pet-loving community.
Choose hashtags carefully to avoid being irrelevant
Only pick hashtags closely related to your reel’s topic so your content appears in searches by interested users.
Limit use of extremely broad hashtags
Very general hashtags like #viral or #fyp likely won’t help reach the right audiences. Prioritize more niche tags.
Place hashtags at the end of your caption
Putting them at the end keeps the caption text cleaner when people view your reel.
Reuse relevant hashtags across reels
Using the same hashtags on multiple relevant reels helps establish your brand and build a follower base around key topics.
Try a mix of smaller and larger hashtags
Include a few popular hashtags with millions of posts as well as more targeted smaller ones in the thousands.
Best Times to Post Facebook Reels
Timing your reels well takes some trial and error. In general, these are recommended times to post:
- Early afternoons – Around 1 to 3 pm
- Early evenings – Between 5 to 7 pm
- Wednesdays at 11 am and Fridays from 10 am to 11 am
Days and times may vary depending on your audience demographics. You’ll need to experiment to see what performs best. Analyze the engagement metrics on your posts using Facebook Insights.
You can also consider using social media automation tools that allow you to schedule reels for optimal timing.
Using Trending Sounds in Reels
Leveraging trending sounds can also help get more eyes on your Facebook reels. Here are some tips:
- Browse Facebook’s trending sounds and pick relevant ones to incorporate
- Add your own creative twist to trending sounds and songs
- Use sounds popular among your target audience
- Credit the original creator of any trending sound you use
Aligning your reels with trending sounds gives it better chances of coming up in searches and catching viral momentum.
You can browse sounds within the Facebook Reels composer tool and see which ones are currently popular.
Optimizing Your Reels for Maximum Reach
Aside from hashtags and sounds, make sure to also optimize your actual reel content for higher engagement:
- Hook viewers in the first 5 seconds with an interesting first scene
- Tell a captivating story or convey useful information
- Use text overlays to reinforce key points
- Add captions to better reach mobile viewers
- Use the green screen and interactive stickers to create visual interest
- Make it visually appealing with good lighting, stability and framing
- Use transitions and effects to spice it up
Higher quality reels are more likely to be shared by satisfied viewers. Great content paired with strategic hashtags is the perfect combo!
Top Reels Hashtags Examples
To give you a better idea, here are some examples of top-performing hashtags popular on Facebook Reels right now:
Lifestyle
- #OOTD – Outfit of the Day
- #Foodie
- #TravelReels
- #BeachReels
- #HealthyLiving
Dance
- #DanceReels
- #DanceChallenge
- #DanceMoves
- #ShuffleDance
- #HipHopDance
Comedy
- #ComedyReels
- #FunnyReels
- #ComedySketch
- #PrankReels
- #FunnyVideos
Fitness
- #FitnessReels
- #WorkoutRoutine
- #Cardio
- #HomeWorkout
- #WeightLossJourney
You’ll notice both broad hashtags as well as niche ones relevant to each category. Test combinations to see what works for your brand and audience!
Tools To Find Best Performing Hashtags
Manually researching hashtags can be time consuming. These helpful tools can simplify the process:
Ritetag
Ritetag allows you to search for hashtags and analyze performance data including estimated reach, engagement and popularity score. They also suggest related hashtags to consider.
Display Purposes
This platform shows hashtag performance over time including daily usage counts. You can see trending hashtags as well as declining ones.
Trendsmap
Trendsmap visually displays real-time hashtag data on an interactive map. You can see top hashtags by location as well as how they are spreading.
Keyhole
Keyhole has an intuitive Hashtag Finder tool. Just enter a keyword and it generates hundreds of relevant hashtag ideas to consider.
All Hashtag
All Hashtag compiles hashtags from Instagram, TikTok, Twitter, YouTube and Pinterest. You can filter by platform as well as category.
These tools provide data-driven insights to optimize your hashtag research process.
Reeling in Your Audience
The right mix of captivating content and strategic hashtags is the recipe for Reels success. Always use relevant hashtags aligned with your niche and audience interests. Analyze performance data regularly and adjust tags as needed. With consistent testing and optimization, your ideal viewers will discover and love your reels!
Key Takeaways
Here are the key tips covered in this article:
- Include a targeted mix of popular and niche hashtags related to your content
- Place hashtags at the end of your reel caption
- Research hashtag popularity using analytics tools
- Leverage Facebook’s auto-complete hashtag suggestions
- Reuse top performing hashtags consistently across reels
- Make high-quality reels using hooks, text, effects and stabilization
- Consider trending sounds to increase discovery
- Test best times to post based on your audience
- Use hashtag research tools to optimize and save time
Using this strategic hashtag approach will help you maximize the reach and engagement of your Facebook Reels. Have fun reeling in more viewers!