With online food delivery becoming increasingly popular, many restaurants and food chains are developing apps and partnerships to allow customers to order food directly through platforms like Facebook. There are a few key food ordering services that have Facebook integration or apps that can be used through Facebook.
Uber Eats
One of the most widely used food delivery apps, Uber Eats, can be accessed directly through Facebook. Users can browse local restaurants, place orders, and track deliveries all within Facebook’s interface. Uber Eats has made Facebook integration a priority, allowing users to quickly access the service without having to download a separate app.
DoorDash
DoorDash is another top food delivery service that offers Facebook integration. Users can find the DoorDash order button on restaurant Facebook pages to directly place orders. DoorDash also has its own official Facebook page where users can find links and access customer support.
ChowNow
For restaurants with their own online ordering systems, ChowNow provides the ability to integrate these into Facebook. Restaurants can add ChowNow buttons to their Facebook pages, allowing customers quick access to menus and ordering without leaving Facebook. Over 3,000 restaurants currently use ChowNow for Facebook orders.
Slice
Slice focuses specifically on pizza ordering and allows national chains like Pizza Hut to offer online ordering through Facebook. Users can place orders and track delivery through Pizza Hut’s Facebook page. For local pizzerias, Slice provides customizable Facebook order buttons as well.
Toast TakeOut
Toast TakeOut is designed for restaurants to build their own custom ordering apps and websites. With Toast TakeOut, restaurants can have Facebook order buttons that integrate with their unique apps and menus. This allows users to order directly from a restaurant’s Facebook page.
Olo Ordering
For larger restaurant brands, Olo Ordering enables online ordering capability straight from Facebook pages. Brands like Applebee’s, Outback Steakhouse, and Jamba Juice use Olo Ordering to connect their menus, ordering, and loyalty programs into Facebook.
Delivery.com
Delivery.com is a platform that aggregates menus and provides ordering for restaurants in major cities across the US. Users can find and order from local restaurants through the Delivery.com Facebook page or access restaurant Facebook pages that have Delivery.com order integration.
Grubhub
While Grubhub does not have direct Facebook integration for orders, users can access Grubhub delivery and pickup from the Grubhub Facebook page. This provides quick access to Grubhub’s database of restaurant menus and coupons without downloading the main app.
Postmates
Postmates offers on-demand delivery from local restaurants and shops. While users currently can’t place orders directly through Facebook, Postmates does have an active Facebook page where customers can access help resources and contact customer service.
GoPuff
GoPuff focuses on delivering snacks, drinks, and convenience items within 30 minutes or less. While no direct Facebook ordering is available yet, users can see menus and get delivery information from GoPuff’s Facebook page.
Various Restaurant Facebook Pages
Many individual restaurant chains and franchises also allow online ordering directly through their official Facebook pages. Options may include first-party ordering platforms or integrations with services like ChowNow. This allows customers to order without downloading additional apps.
Facebook Food Ordering Services Comparison
| Service | Facebook Order Integration | Restaurant Coverage | Cuisines |
|---|---|---|---|
| Uber Eats | Yes | Extensive | Variety |
| DoorDash | Limited | Extensive | Variety |
| ChowNow | Yes | Moderate | Variety |
| Slice | Yes | Limited | Pizza |
| Toast TakeOut | Yes | Limited | Variety |
| Olo Ordering | Yes | Large Brands | Variety |
| Delivery.com | Limited | Moderate | Variety |
| Grubhub | No | Extensive | Variety |
| Postmates | No | Extensive | Variety |
| GoPuff | No | Limited | Snacks/Drinks |
The Main Services Offering Facebook Ordering
The most comprehensive Facebook integration for food orders currently comes from Uber Eats. Users can browse menus, customize orders, make payments, and get delivery status all within Facebook. DoorDash also offers decent Facebook ordering capabilities through its restaurant partners.
For individual restaurants and smaller chains, ChowNow and Toast TakeOut enable adding custom order buttons to Facebook pages. Slice provides a pizza-specific focus. Olo Ordering targets larger brands with existing loyalty programs and online infrastructure.
How Facebook Food Ordering Works
When a food ordering platform has Facebook integration, users can click an order button on a restaurant’s Facebook page. This will open a menu and ordering screen within Facebook where the user can customize their order.
Once the order is placed and paid for within Facebook, it gets sent directly to the restaurant for preparation. The delivery driver will then go pick it up and deliver it to the provided address. Delivery tracking and support is handled through the food ordering service.
Benefits for Restaurants and Customers
Offering ordering through Facebook provides convenience for customers by eliminating the need for additional apps. It also gives restaurants access to a huge customer base directly through their Facebook presence.
Facebook food ordering is beneficial for restaurants because it:
- Reaches customers who engage with the restaurant on Facebook
- Makes ordering quick and simple from Facebook itself
- Requires no extra app downloads for customers
- Uses existing Facebook ads to drive awareness of ordering
- Integrates into restaurant loyalty programs and promotions
For customers, Facebook ordering provides:
- No need to download multiple apps for different restaurants
- Ordering from the convenience of an existing Facebook app
- Saves payment information so future orders are even faster
- Provides delivery tracking within Facebook
- Makes discovering new restaurants easier through Facebook ads
The Future of Facebook Food Ordering
Facebook will likely continue expanding and improving its food ordering capabilities. More partnerships with major delivery services can increase the number of restaurant options available.
Features like group ordering could make Facebook food delivery more social and engaging. Loyalty programs integrated into Facebook ordering may also help provide value for return customers.
Augmented reality could potentially allow customers to visually browse restaurant menus and food items through Facebook. Voice ordering via Facebook’s smart speakers and AI assistants may offer added convenience as well.
As online food delivery grows, the convenience and reach of Facebook provides an ideal platform to connect restaurants with the customers already engaging with their brands on social media. Services that successfully leverage these opportunities can gain an edge in capturing this expanding market.