The “profile digital creator” label on Facebook profiles indicates that the account belongs to someone who creates digital content, such as videos, blogs, music, art, or other media, and shares that content on Facebook or other platforms. This label allows digital creators to distinguish themselves from regular personal accounts on Facebook.
What types of accounts get the “profile digital creator” label?
The “profile digital creator” designation is intended for public figures, influencers, artists, musicians, bloggers, YouTubers, and other people who create original content and have an audience that follows their work. To be eligible for the label, the Facebook account must:
- Be a public figure, creator, influencer, blogger, artist, or other digital content producer
- Have a Facebook Page and share content to a public audience on Facebook
- Create original videos, blogs, music, art, or other digital media
- Have a presence on other platforms like YouTube, Instagram, Twitter, etc. and share that content on Facebook
The “profile digital creator” label is not intended for personal accounts of non-public figures or accounts that do not regularly share original content publicly. Brands, businesses, publishers, and media companies are also not eligible for the label on their Facebook accounts.
How do you get the “profile digital creator” label on Facebook?
There are a few ways that accounts can get the “profile digital creator” designation added to their Facebook profile:
- Request it – Eligible creators can request the label by going to their Facebook profile, clicking “Edit Profile,” and then “Add Profile Labels.” Click “Digital creator” and submit for review.
- Facebook suggests it – Facebook may automatically suggest adding the “digital creator” label to profiles that meet the eligibility criteria.
- Facebook adds it – Facebook can proactively add the label to eligible public figure and influencer accounts.
Facebook reviews all requests for the “digital creator” designation to ensure accounts meet the criteria before approving the label. Users can’t add the label themselves without going through the review process.
What are the benefits of having the “profile digital creator” label?
There are a few key benefits that come with having the “profile digital creator” label on a Facebook account:
- Shows viewers that the account belongs to a public figure or influencer who creates digital content
- Distinguishes official creator profiles from fan accounts or impersonators
- Surfaces the account in searches for creators and influencers on Facebook
- Gives the account access to new features tailored for digital creators
- Opens up monetization opportunities through Facebook’s Creator tools
Essentially, the label verifies that the account belongs to an authentic digital creator and helps them stand out and reach new audiences on Facebook. It signifies a degree of legitimacy and authority as a creator.
What features do digital creators get?
Facebook has launched various features specifically for accounts with the “profile digital creator” label, including:
- Creator Studio – A dashboard with analytics, post scheduling, comment management tools, and more tailored for creators.
- Monetization – Can earn money through Facebook ad revenue sharing programs.
- Stars – Earn digital goods called “Stars” from fans that can be exchanged for money.
- Subscriptions – Creators can offer exclusive content to fans for a monthly fee.
- Badges – Fans can show their support with digital badges during live videos.
- Creator channels – Video creators get access to long-form Creator channels on Facebook.
The “digital creator” label gives accounts access to these exclusive tools and monetization options developed specifically for eligible creators on Facebook.
What are some examples of accounts with the “profile digital creator” label?
Here are some examples of popular accounts on Facebook that have the “profile digital creator” designation:
- MrBeast – Popular YouTuber known for viral stunts and philanthropy
- The Try Guys – Comedy group with a popular YouTube channel
- Lilly Singh – YouTuber, comedian, and talk show host
- PewDiePie – One of YouTube’s biggest gaming creators
- Connor Franta – YouTuber and entrepreneur with millions of followers
- Yuya – Mexican beauty influencer with a huge YouTube following
- Rosanna Pansino – Popular baking YouTuber and cookbook author
- LaurDIY – Crafter and DIY YouTuber with millions of followers
These are just a few examples of digital creators from various verticals like gaming, comedy, DIY, and beauty that have the verified label on their public Facebook accounts.
Can businesses get the “profile digital creator” label?
No, the “profile digital creator” designation is specifically intended for individual creators and public figures. Business accounts, brands, publishers, media companies, and organizations are not eligible for this label on Facebook.
Facebook has separate verification programs for authenticating official business and brand accounts on Facebook. But these accounts do not qualify for the “digital creator” label, which is meant for individual creators sharing their own original content.
Can you lose the “profile digital creator” status?
Yes, Facebook can remove the “profile digital creator” label from an account if the user violates Facebook’s terms of service or community standards, or no longer meets the criteria for a digital creator account. Reasons the label may be removed include:
- Sharing content that goes against Facebook’s rules
- Having abusive or harassing behavior on the platform
- Purchasing inauthentic followers or engagement
- Posting largely repurposed or unoriginal content
- Switching the account to represent a business or organization rather than an individual
Facebook wants to ensure only genuine digital creators have access to the tools and monetization features for these accounts. So it will reevaluate accounts and remove the label if they violate policies or no longer meet the creator standards.
Can you request removal of the “profile digital creator” label?
Yes, if a user no longer wants the “profile digital creator” designation on their Facebook account, they can request to have it removed. You can do this by:
- Going to your Facebook profile
- Clicking on “Edit Profile”
- Going to “Add Profile Labels”
- Hovering over “Digital Creator” and clicking the “X” to delete it
- Submitting the form to have Facebook confirm the removal
However, you may lose access to certain creator features if you proactively request removal of the label yourself.
Is the “profile digital creator” label available globally?
No – as of October 2022, the “profile digital creator” designation is only available in the United States. Facebook has not yet rolled out the ability to add this label globally to all accounts worldwide.
However, Facebook does note that it is working on expanding the feature’s availability to more countries in the future. So creators in other parts of the world may eventually get access to request or receive the verified “digital creator” label on their profiles.
What do the other Facebook profile labels mean?
In addition to “digital creator,” Facebook has some other profile labels that users can add to their accounts. These include:
- Business / Brand / Organization – Verifies an official business, brand or organization account
- Public figure – Indicates an account of a well-known public figure like a celebrity, politician, or leader
- Official music artist – Verifies official accounts of musicians and bands
Facebook also sometimes proactively adds labels like “Government official” or “Journalist” to relevant verified accounts. Unlike the “digital creator” designation, these other labels are open to both individuals and organizations/businesses where appropriate.
Can you have multiple profile labels at once?
Yes, it is possible for a Facebook profile to have multiple labels, if the account qualifies for them. For example, a comedian who has a popular YouTube channel could potentially have both the “digital creator” and “public figure” labels on their profile.
Music artists who release their own original content on Facebook could conceivably have the “digital creator” and “official music artist” labels simultaneously.
However, brands, businesses, and organizations would likely only have the “Business / Brand / Organization” label on their official Facebook accounts.
Conclusion
The “profile digital creator” label has become an important designation on Facebook that authenticates and distinguishes accounts belonging to influencers, YouTubers, artists, and other digital content creators. Having the label allows these accounts to stand out, connect with fans, access special monetization tools, and take advantage of features tailored specifically for individual creators on the platform.
It’s a signal to viewers that the account produces original digital content – not just shares personal updates. However, Facebook restricts use of the label only to genuine creator accounts in order to maintain the label’s integrity and prevent misuse. As Facebook continues to compete for digital talent and influencers, expect the “profile digital creator” verification to become even more prominent.
| Type of Account | Eligible for “Profile Digital Creator” Label? |
|---|---|
| YouTuber | Yes |
| Beauty influencer on Instagram and Facebook | Yes |
| Musician who shares original songs on Facebook | Yes |
| DIY blogger who posts tutorials on Facebook | Yes |
| Fan account for a celebrity | No |
| Personal profile of a non-public figure | No |
| Official brand page for a company | No |
| Business account for a social media marketing agency | No |
This table summarizes some of the account types that typically do or do not qualify for the “profile digital creator” label on Facebook.
Qualification Criteria
To receive the “profile digital creator” label on Facebook, an account must:
- Belong to an individual digital creator, not a business or brand
- Produce original digital content like videos, blogs, music, etc.
- Have an audience that follows them on Facebook and other platforms
- Share content publicly to fans and followers on Facebook
- Abide by Facebook’s terms of service and content policies
Benefits
Accounts with the “profile digital creator” label unlock exclusive features like:
- Creator Studio analytics and management tools
- Stars and subscriptions for monetization
- Badges and leaderboards for fans
- Access to long-form video creator channels
- Exposure in searches for creators on Facebook
Removal Reasons
Facebook may remove the “profile digital creator” label if the account:
- Violates Facebook’s terms, policies or community standards
- Purchases fake likes or followers
- Switches to representing a business or organization
- Stops creating and sharing original content
- The user requests removal of the label
Maintaining authenticity and integrity of the designation is important to Facebook, so accounts are reevaluated periodically.
The Bottom Line
The “profile digital creator” label allows eligible influencers, artists, bloggers, and other creators on Facebook to stand out from regular users. It gives them access to tools for growth and monetization while distinguishing them as genuine digital content producers. Interest and demand for the designation will likely continue rising as more creator-focused features roll out on Facebook.