Facebook Marketplace is a feature on Facebook that allows users to buy and sell items locally. It has become a popular platform for individuals and small businesses to list products for sale due to its large user base and integration with Facebook profiles.
However, Facebook does impose some limits on how many items a user can list for sale on Marketplace. If you try to list more items than the limit allows, you may see an error message stating something like “Limit reached” or “You’ve reached your posting limit.”
Why does Facebook Marketplace have limits?
There are a few reasons why Facebook imposes listing limits on Marketplace:
- To prevent spam and abusive behavior – Limits help prevent people from flooding Marketplace with low-quality or fraudulent listings.
- To ensure a good user experience – Too many listings can make Marketplace feel cluttered and overwhelm users.
- To encourage fair usage – Facebook wants to make sure all users have a chance to list items, not just those who post in high volumes.
What are the limits?
The exact Marketplace limits seem to vary based on a few factors:
New vs established accounts
New Marketplace users or those with minimal previous activity appear to have lower limits than established accounts in good standing.
Individuals vs businesses
Facebook imposes lower limits for individual sellers compared to business accounts.
Item category
Limits may also depend on the type of item being listed. For example, vehicle listings may have different limits than clothing or furniture.
While Facebook does not publish the exact numbers, here are some general Marketplace limits based on reports from users:
| Seller Type | Approximate Limit |
|---|---|
| New individual account | 5-20 listings |
| Established individual account | 20-100 listings |
| Business account | 50-200 listings |
How do I increase my Marketplace limit?
There are a few things sellers can try to raise their Facebook Marketplace limit:
- Use your account more – Increased overall Facebook activity, especially on Marketplace, can improve limits over time.
- Remove old listings – Deleting sold or outdated listings seems to allow you to post new ones.
- Build up your account’s reputation – Having a complete profile and positive selling history can increase limits.
- Request a limit review – You can try asking Facebook directly to review and raise your limit, though success varies.
- Switch to a business account – Business accounts tend to have higher limits, so creating a Facebook business profile could help.
Wait and list patiently
The easiest option is to simply post items up to your limit, then wait for them to sell before listing new ones. Patience is key, as Facebook will likely raise your limit naturally as your Marketplace activity continues.
What counts against your limit?
Any active listing on Marketplace counts against your limit, even if it has not sold. This includes:
- Active listings
- Listings that have expired but not been deleted
- Deleted listings that are still within the 30-day window before they are completely removed
- Listings that have been flagged or removed for violations
So it’s important to actively delete old listings you don’t want, or that are no longer available for sale. Otherwise they still occupy a slot against your limit.
Factors that don’t affect limits
Some things that don’t impact Facebook Marketplace limits include:
- Draft listings not yet published
- Messages with buyers
- Liking or commenting on other listings
- Your overall Facebook post volume
Only actual live listings affect your selling limit.
Why am I seeing the limit message?
There are a few specific situations where you may hit the limit and be unable to post a new Marketplace listing:
New user
Brand new Marketplace users often have very low initial limits, so hitting the cap quickly is common early on.
Too many listings
You may simply have more active or expired listings than your limit allows. The solution is to delete old listings.
Violations
Users who have had listings flagged or removed for policy violations may have temporarily decreased limits.
Using multiple accounts
Operating multiple Facebook accounts to post more listings is against policy and may trigger limits or bans.
Sudden change in limits
In some cases, Facebook makes broader limit changes without warning and users suddenly can’t post new listings.
Tips to avoid hitting the limit
Here are some tips sellers can use to help avoid hitting their Facebook Marketplace limit:
- Stagger new listings – Post new items slowly over time rather than all at once.
- Remove sold items – Promptly delete listings after sale so they don’t occupy limit space.
- Avoid duplicate posts – Only post an item once, don’t list it multiple times.
- Use expiration dates – Set reasonable expiration dates so old listings clear out automatically.
- Avoid policy violations – Follow Marketplace rules to prevent violations that could restrict limits.
Be patient
If you do reach the posting limit, the simplest solution is to wait patiently as your limits will increase in time, allowing you to post more listings.
Conclusion
Facebook Marketplace limits are in place to help maintain a quality user experience and prevent spam or abuse. While the exact limits are not published, new and individual sellers have lower limits that increase over time as you use Marketplace more. Patience and actively managing old postings are key to staying under the caps. Reaching a posting limit is generally not something to worry about long-term as Facebook will raise it appropriately as you continue selling.