Custom on Facebook refers to the ability to customize various aspects of your Facebook profile and experience. When you see the word “custom” in relation to Facebook, it typically means you have the option to personalize or tailor something to suit your specific needs or preferences.
Customizing Your Profile
One of the most common things people customize on Facebook is their profile. Your profile is your digital identity on Facebook and allows you to share information about yourself with others. Here are some of the key aspects of your profile you can customize:
- Profile picture – Your profile picture appears throughout Facebook and is one of the first things people will see on your profile. You can upload any picture you want to use as your profile photo.
- Cover photo – The cover photo appears at the top of your profile and allows you to showcase a horizontal header image.
- Information – You can specify information like your work, education, relationship status, family members, interests, and more.
- Featured friends – Lets you showcase certain friends at the top of your profile.
- Profile colors – Allows you to pick a color scheme for your profile.
Customizing these profile elements allows you to showcase your personality and share the details you want with your Facebook network. It’s a way to make your profile distinctively “you.”
Customizing Post Audience
When you go to share a post on Facebook, you’ll notice a button that says “Custom” under the audience selector. This allows you to customize exactly who can see that particular post.
For example, you may want to share a post with just your close friends and family. Or only with your coworkers. Or with a specific group you created. The custom audience selector gives you precision over who sees each post in your News Feed.
This is helpful if you want to target certain posts to certain people and avoid sharing private details broadly with your entire Facebook network.
Custom Lists
Facebook allows you to create custom lists of friends to make it easier to share content with specific groups. For example, you may have a “Close Friends” list or a “Family” list. When sharing a post, you can then choose to show it only to people on a particular custom list.
To create a custom list:
- Go to your profile and click “Friends” in the left sidebar
- Click the button for “Create List”
- Give your list a name and start adding friends
- Click “Create” when finished
The custom list will now show up as an option when customizing who can see your posts.
Customizing Notifications
You can customize notifications in your Facebook settings to control which notifications you receive and how you receive them.
Options include:
- Email notifications – Choose which Facebook notifications you want sent to your email.
- Push notifications – Manage which notifications appear as push alerts on your mobile device.
- Sounds – Pick sounds to accompany certain notifications.
- Display – Prioritize certain notifications to highlight them.
By tweaking your notification settings, you can customize your experience to focus on the notifications that matter most to you.
Customizing News Feed Preferences
Your Facebook News Feed displays a personalized mix of posts from friends, pages, groups and advertisers. You can customize your News Feed to prioritize the types of posts you want to see.
To customize News Feed preferences:
- Go to your News Feed
- Click the three dot “More” menu in the top right
- Select “News Feed Preferences”
- Review the different categories like friends, pages, groups. For each one, you can select options like “See First”, “See Less Of”, or “Don’t Show Again”.
This allows you to customize your News Feed so you see more of what matters to you. For example, you may want to always see new posts from close friends at the top of your News Feed.
Custom Frames
Facebook offers a selection of custom frames you can add to your profile picture to showcase support for causes, sports teams, pop culture and more. It’s an easy way to visually express your interests, opinions or personality.
To use a custom frame:
- Go to your profile picture
- Click “Add Frame”
- Browse the library of frames and select one you want
- Adjust and confirm the frame overlay on your picture
The frame will then appear over your profile picture when you view your own profile or when others view your profile on Facebook.
Custom Emoji
Facebook allows you to create custom emoji as stickers for use in comments, Messenger and posts. You can make custom emoji out of your own photos.
To make a custom emoji:
- Go to the Facebook sticker studio
- Click “Create Sticker”
- Select a photo from your computer or Facebook to use
- Use the editor to enhance the photo and add text if desired
- Click “Save” when done
Your new custom emoji will be added to your sticker tray for easy access.
Customizing Ads
You can customize the types of ads you see on Facebook for a more relevant, useful experience:
- Ad topics – Go into your ad preferences and select topics you want to see ads about, and topics to avoid.
- Ad settings – Adjust your ad privacy, visibility, and other settings.
- Advertisers – View and manage the list of advertisers who are showing you ads.
By customizing your Facebook ad experience, you can shape the ads you see to better match your interests and preferences.
Custom Audiences
Facebook Custom Audiences allow advertisers to target specific groups of people with their ads. As a user, you may see customized ads based on:
- Pages or content you’ve interacted with
- Actions you’ve taken on a website off of Facebook
- Customer information if you’ve made a purchase
- Your device or browser information
These customized ad experiences are driven by advertisers choosing a custom audience category that matches your activity. It allows them to tailor ad messaging to specific customer segments.
Custom Page Designs
If you manage a Facebook Page for a business, brand, organization or public figure, you can customize the design and layout of the Page.
Page customization options include:
- Cover photo
- Profile picture
- Color scheme
- Adding profile pictures and bios for team members
- Customizing navigation and menu layouts
- Using visual components like buttons, carousels and slideshows
Taking advantage of these options allows Page owners to craft a look and feel that fits their brand identity and create an immersive experience for their audience.
Conclusion
In summary, “custom” on Facebook refers to the extensive personalization and customization options available throughout the platform. Key areas you can customize include your personal profile, News Feed, notifications, frames, stickers, ads, and Pages if you manage one. Taking advantage of these customization settings allows you to shape your Facebook experience to match your preferences.