Facebook display ads come in a variety of sizes to fit different placement options on Facebook, Instagram, Messenger, and Audience Network. Choosing the right ad size for your objectives and placement can help create an effective ad campaign on Facebook’s advertising platforms.
Common Facebook ad sizes
The most commonly used Facebook ad sizes include:
Single image ads
- Desktop News Feed – 1200 x 628 pixels
- Mobile News Feed – 1200 x 628 pixels
- Desktop Right Column – 300 x 250 pixels
- Mobile Standard – 1200 x 628 pixels
Multi-image ads
- Desktop Carousel – 1200 x 628 pixels (up to 10 images)
- Mobile Carousel – 1200 x 628 pixels (up to 10 images)
Video ads
- Desktop Video Feeds – 1280 x 720 pixels
- Mobile Video Feeds – 1280 x 720 pixels
- Instagram Video – 1080 x 1080 pixels (up to 60 seconds)
Collection ads
- Desktop – 800 x 800 pixels (up to 10 images)
- Mobile – 800 x 800 pixels (up to 10 images)
Dynamic ads
- Desktop – 1200 x 628 pixels
- Mobile – 600 x 315 pixels
Ad placements and recommended sizes
Choosing the right ad size for your placement can help maximize visibility and performance.
| Placement | Recommended Ad Size(s) |
|---|---|
| Facebook News Feed (desktop) | 1200 x 628 pixels |
| Facebook News Feed (mobile) | 1200 x 628 pixels |
| Facebook Stories | 1080 x 1920 pixels (vertical) 1920 x 1080 pixels (horizontal) |
| Instagram Feed | 1080 x 1080 pixels |
| Instagram Stories | 1080 x 1920 pixels (vertical) 1920 x 1080 pixels (horizontal) |
| Messenger Home | 1200 x 628 pixels |
| Messenger Inbox | 300 x 250 pixels 468 x 80 pixels |
| Audience Network Native | 1200 x 628 pixels |
| Audience Network Banner | 320 x 50 pixels (mobile) 300 x 250 pixels (desktop) |
| Desktop Right Column | 300 x 250 pixels |
Image ads
For single image ads like those in the News Feed, the recommended size is 1200 x 628 pixels with an aspect ratio of 1.91:1. This size optimizes for high-resolution displays and creates a full-width ad on desktop and mobile feeds.
Carousel image ads can include 2-10 images or videos with a recommended size of 1200 x 628 pixels per image. The carousel format allows showcasing multiple products or messages within one ad unit.
Image ad tips
- Use high-resolution images at least 72 dpi.
- Include minimal text overlays (under 20% image).
- Convey a clear message with the visuals.
Video ads
Video ads help capture attention with motion and audio. For News Feed video ads, Facebook recommends 1280 x 720 pixels with a 16:9 aspect ratio and under 4GB file size.
Instagram video ads can be up to 60 seconds long and work best at 1080 x 1080 pixels in square format.
Video ad tips
- Use eye-catching thumbnails.
- Convey key messages within first 3-5 seconds.
- Use captions for sound-off environments.
Collection ads
Collection ads allow showcasing a product catalog, travel destination, or custom set of items in an engaging swipeable carousel format. Recommended size is 800 x 800 pixels for up to 10 images or videos.
Collection ad tips
- Highlight diverse products or experiences.
- Use lifestyle imagery and clear labeling.
- Keep text concise and centrally aligned.
Dynamic ads
Dynamic ads automatically generate customizable product ads from your catalog feed. For desktop News Feed, 1200 x 628 pixels is recommended. For mobile, 600 x 315 pixels optimizes for smaller displays.
Dynamic ad tips
- Set up product feeds with robust titles, descriptions, images.
- Use automatic placements for broad reach.
- Test different product sets for relevance.
Right column/banner ads
Right column ads refer to the vertical placements on the right side of Facebook desktop. This includes placements on the homepage, news feed, and groups pages. The standard size is 300 x 250 pixels.
Banner ads also commonly use the 300 x 250 box size or narrower formats like 320 x 50 on mobile. These perform well for direct-response goals like website clicks or app installs.
Right column/banner ad tips
- Use brief, compelling text and a strong CTA.
- Consider an animated or video banner for added interest.
- Test different layouts and content.
Other supporting formats
In addition to the primary ad units, Facebook and Instagram offer some supporting formats that can enhance campaigns:
Stories ads
Full screen vertical and horizontal ads in Facebook and Instagram Stories. Sizes are 1080 x 1920 pixels (vertical) and 1920 x 1080 pixels (horizontal).
Augmented reality ads
Interactive camera experiences enabled through Spark AR. Multiple aspect ratios are available.
Sticker ads
Sponsored frames, filters, and interactive stickers for Instagram Stories. 1080 x 1920 pixels (vertical).
Instant Experiences
Custom landing pages with auto-playing video and full-screen canvas. Flexible sizing and layouts.
Best practices for Facebook ad sizes
Optimizing ad sizes and formats takes testing, but these best practices can help:
- Use recommended sizes for each placement.
- Focus on 1-3 ad variants instead of spreading thin.
- Design for thumb-stopping visuals and quick mobile comprehension.
- Check ad quality and rendering on actual mobile devices.
- Consider objective and audience when choosing single image vs. carousel vs. video.
- Leverage dynamic, collection, and Stories ads for customizable impact.
- Analyze results and iterate to improve performance.
Conclusion
Facebook and Instagram offer diverse ad formats and sizes to match different campaign goals and placements. Following recommended specifications, testing different options, and optimizing based on performance data can help unlock the full potential of Facebook advertising.
By tailoring ad sizes and creatives to intended objectives and audiences, marketers can deliver highly targeted, engaging messages through Facebook’s advertising platforms.