Facebook has become an incredibly popular platform for companies to post job openings and recruit talent. With over 2 billion monthly active users, Facebook provides access to a huge potential talent pool. However, not all Facebook job posts are created equal. Crafting an effective job post on Facebook requires an understanding of what engages users on the platform. Here are some examples and best practices for creating compelling Facebook job posts that garner attention and applications.
Keep it Brief and Scannable
Unlike a traditional job description, Facebook job posts need to be short, scannable and straight to the point. Facebook users tend to quickly scroll through their feeds, so you want to grab their attention right away. Some tips for keeping Facebook job posts brief and scannable:
– Keep the text under 250 words or less
– Use bullet points and lists instead of big blocks of text
– Highlight key information like job title, location, responsibilities
– Use formatting like bold, caps, emojis to make important info stand out
Here’s an example of a short, scannable Facebook job post:
Hiring Baristas!
☕ Cafe in Austin seeking part-time baristas
📍 Flexible hours, located downtown
✅ Benefits include employee discount and tips
💲 Starting pay $15/hour
If interested, click below to apply on our website!
Catch Attention with Visuals
Eye-catching visuals are key for Facebook job posts. The platform is very visually driven, so you want creative images or video that will grab scrolling users. Some ideas:
– Use an interesting graphic for the main image instead of generic stock photos
– Show photos representing company culture, like team events or office space
– Create a short video “day in the life” highlighting the work environment
– Use engaging graphics like charts, icons or infographics
Images and video help showcase what makes your company and the job role unique. Here’s an example job post using visuals effectively:
Work at our fun café serving smiles and coffee! ☕🥰
Watch this video to see a day in the life of our baristas:
Highlight Company Culture
Job seekers today want to know what it’s like to work at your company. Your Facebook job post should emphasize company culture and perks whenever possible. Some ideas:
– Talk about team outings, events, office amenities
– Show photos of friendly team members interacting
– Describe your mission, values and work environment
– Mention unique benefits like remote work options, paid time off, parental leave, professional development stipends
– Share testimonials from current employees
Giving people a window into your work culture helps get them excited to apply. Here’s an example:
Our marketing team enjoys weekly yoga sessions together to unwind. Perks include flexible schedules, paid time off, and continuing education. Join our fast-growing, mission-driven team!
Optimize with Keywords
It helps to do keyword research and include relevant terms in your Facebook job post. This optimization makes it more findable by job seekers browsing openings. Some tips:
– Research keywords people search when looking for jobs like “remote jobs” or “jobs near me”
– Include keywords in the post text naturally – don’t just stuff keywords
– Mention job title, job type (full-time, contract)
– Use location names like city, state, country
– Include industry-specific terms
Optimizing with keywords can get your job post wider visibility. Here’s an example:
Hiring full-time retail store manager positions in Houston, TX. Looking for experienced retail professionals to help oversee our Houston-area stores. Apply today!
Include a Clear Call-to-Action
Every Facebook job post should have a strong call-to-action button or link, so applicants know what to do next. Some best practices:
– Place the CTA button prominently
– Use action-driven language like “Apply Now” or “Send Resume”
– Link to an application portal, email address or website
– Use a colored button that contrasts with the background
– Make button large enough to click on mobile
Clear call-to-action buttons make it easy and obvious for interested candidates to apply. Here’s an example CTA:
Crafting The Job Post Text
The actual text content of your Facebook job post is critical for conveying key details and getting people excited about the role. Here are some tips for writing compelling job post text:
Grab Attention with The Opening
You only have a few seconds to catch someone’s eye as they quickly scroll through Facebook. That’s why a short, eye-catching opening line is so important. Some ideas for opening lines:
– Ask a question: Bored at your office job? Join our team!
– Use a compelling stat: This startup grew 200% last year – keep up the momentum!
– State an exciting perk: Unlimited vacation days!
– Feature a testimonial: “Best company culture I’ve experienced!” – Maria, Accountant
– Use humor: Knock knock! Who’s there? An amazing job opportunity, that’s who!
Here are a few more examples of engaging opening lines:
– Let your pet join you at work every day! Now hiring at our dog-friendly office.
-IST his downtown restaurant redefined farm-to-table dining in Austin. Come join our team!
-Voted #1 company for work-life balance three years in a row! Open roles in engineering.
The goal is to intrigue people and make them want to keep reading. Avoid dry, corporate jargon in your opening.
Summarize The Role
After your attention-grabbing intro, the next section should summarize the key details of the role:
– Job title
– Department
– Full-time or part-time
– Location (or remote)
– Salary details and benefits
– Qualifications/skills needed
This high-level overview helps candidates understand the basics and determine if they want to learn more. Avoid listing every single job responsibility in this summary section – you can go into more detail later.
Here’s an example summary:
Regional Sales Manager – Pacific Northwest
Seeking a full-time sales leader based in Seattle to manage a team of 10 account executives across Washington, Oregon and Idaho. Competitive salary plus commission, health benefits, 401k matching. 5+ years of B2B sales experience required.
Describe Day-to-Day Responsibilities
The next section of your Facebook job post should outline the key duties and responsibilities of the role. Some tips:
– Use concise bullet points rather than big blocks of text
– Focus on the core day-to-day activities
– Use action verbs to start each bullet point
– Emphasize responsibilities that are most exciting or meaningful
Giving people a peek into a typical day helps set expectations. Just be careful not to make this section too long. Here’s an example:
Your Day-to-Day:
– Make 8-10 outbound calls to prospective clients
– Research accounts and identify key contacts
– Prepare and deliver sales presentations virtually or in-person
– Attend networking events and industry conferences
– Collaborate with marketing to optimize sales collateral
– Maintain and expand your client portfolio
– Work closely with account management on client needs
Highlight Company Culture and Values
As discussed earlier, emphasizing culture and values differentiates your employer brand. This section lets you showcase what makes your company great. Ideas include:
– Describe the work environment and amenities
– Share photos of company events and team members
– List unique perks and benefits
– Explain core values and mission
– Include employee testimonials
Here’s an example culture section:
We foster a tight-knit, collaborative culture here at Acme Co. Quarterly outings, catered lunches, and plenty of snacks fuel creativity. Our dog-friendly HQ has standing desks, massage chairs, and indoor green spaces to relax in. But most of all, we love solving big problems together as a team. Join our mission!
Sell The Opportunity
This section explains why the role is worth someone’s time to apply and get excited about. Some ideas:
– Talk about career growth opportunities
– Mention training, mentorship and development
– Discuss potential to make an impact
– Share examples of people who’ve advanced
– Pitch the exciting future direction of the company
This “opportunity selling” gives people motivation beyond just the job duties. Here’s an example:
This is a chance to spearhead sales for our newest product line during a period of immense company growth. With ample training and mentorship, driven candidates can advance quickly from account executive to sales manager and beyond. Be part of our future!
End With A Clear CTA
Wrap up your Facebook job post with a prominent call-to-action button/link, as discussed earlier. The CTA should stand out and use action-oriented language:
Formatting Tips
How you format and structure your Facebook job post can greatly impact engagement. Here are some key formatting tips:
Use Line Breaks and White Space
Avoid big blocks of dense text. Break it up with line spaces, paragraphs and bullet points. White space makes the post easier to read and scan visually.
Highlight Key Info
Bold, underline, or put important info in colored fonts. This grabs attention.
Hiring Social Media Manager
Use Lists and Tables
Lists, grids, icons and tables organizing info help summarize and visualize key details.
Benefits:
– Health insurance
– 401k matching
– Flexible work from home
– Unlimited vacation
– Professional development budget
| Job Title | Social Media Manager |
| Location | Austin, TX |
| Employment | Full-time |
Include Images and Video
Visual content like photos, videos, charts, infographics make posts more eye-catching and engaging. But don’t go overboard – focus on quality over quantity with visuals.
Our new office space has an open floor plan to encourage collaboration.
Use Color Strategically
Pops of color draw attention, but be careful not to overdo it. Use colors sparingly on key elements like:
– Company brand colors
– Call-to-action button
– Icons
– Fonts
Optimizing For Mobile
Most Facebook users browse job posts on mobile, so optimization for mobile is crucial. Some tips:
Lead With the Most Important Info
On small screens, people may not scroll far. Highlight key details like job title, location, and salary up front.
Ensure Easy Readability
Use sufficient font size and line height for small screens. Break text into short paragraphs.
Simplify Navigation
On mobile, you want clear, easy paths to apply. Test CTA buttons/links to ensure they work.
Compress Visuals
Images and video should load and render well on mobile data. Optimize file sizes.
Use Mobile-Friendly Formatting
Bullet points, columns, and tables may need adjustment to prevent awkward appearance on mobile.
Test your posts on actual mobile devices to make sure they display properly. Mobile optimization ensures the best candidate experience.
Where To Post The Job Listing on Facebook
Where you post your Facebook job listing can impact how many qualified people will see it. Here are some optimal places to share Facebook job posts:
Company Business Page
Posting on your company’s official Facebook business page allows current followers to see it. Pin it to the top of your page for ongoing visibility.
Targeted Facebook Groups
Join relevant industry and local community groups and post openings there. This targets interested people.
Company Leaders’ Personal Pages
Ask leaders and recruiters at your company to share the post on their own Facebook pages.
Facebook Jobs Feature
Facebook has a dedicated Jobs section where you can post openings to reach more candidates.
Paid Job Ads
Run paid Facebook ads targeting specific demographics and skills to get your job post in front of more targeted people.
Share Internally
Encourage employees to share job posts with their networks by liking and commenting.
Measuring Results
It’s important to track metrics so you can refine your Facebook job posting approach over time. Here are key data points to follow:
Reach/Impressions
How many users total saw the job post in their feeds? Aim to steadily increase reach over time.
Clicks
How many people clicked on your post to view the job description or apply? More clicks signal higher engagement.
Apply Rate
Of people who clicked on your post, what percentage actually completed an application? High apply rates mean better quality candidates.
Cost Per Apply
For paid ads, divide your total ad spend by the number of applies. Lower cost per apply means greater return on investment.
Quality of Candidates
Beyond applying, track metrics like skills match, interview-to-hire ratio and candidate NPS. Higher quality talent leads to better hiring outcomes.
Analyze this data to optimize your Facebook job posting approach and increase your recruiting results over time.
Conclusion
Posting openings on Facebook can be a highly effective recruitment tactic if optimized for the platform. Key best practices include crafting eye-catching creative, highlighting company culture, optimizing for mobile, targeting relevant groups, and tracking key metrics. Following these tips will help your Facebook job posts stand out and connect you with great candidates. With Facebook’s massive reach, it’s a channel no recruiter can afford to ignore. Turn your company’s Facebook presence into a hiring machine by creating compelling, shareable job postings designed for the platform.