Adding a logo overlay to your Facebook Live videos can be a great way to brand your broadcasts and make them look more professional. There are a few different apps you can use to accomplish this, depending on your needs and preferences.
Why Add a Logo to Facebook Live Videos?
Here are some of the key reasons you may want to use a logo overlay for your Facebook Live videos:
- Branding – Having your logo visible during videos is an easy way to reinforce your brand.
- Professionalism – Logo overlays make your videos look more polished and credible.
- Consistency – Using the same logo overlay helps connect all your videos so viewers recognize your brand.
- Ownership – A logo overlay shows viewers that the video they are watching belongs to your brand.
Options for Adding Logos to Facebook Live
There are a few options when it comes to adding logo overlays to Facebook Live videos:
Desktop Streaming Software
If you are streaming directly from a desktop computer, you can use streaming software like OBS Studio, Streamyard, Wirecast, or XSplit to add logo overlays before broadcasting to Facebook Live.
These programs allow you to layer graphics and logos over your video feed. This is the most flexible option but requires desktop streaming setup.
Mobile Apps
Here are some apps that let you add logo overlays when streaming from your mobile device:
- Streamyard Mobile App – Free app that lets you add logo overlays along with other graphics.
- Yellow Duck Mobile – Paid app specifically focused on adding logo overlays to mobile video ($9.99 per month).
- Switcher Studio – Multicam production app for iOS that includes logo overlay options ($19.99 per month).
Facebook Live Producer
Facebook’s own Live Producer software allows you to schedule and customize Facebook Live streams from a computer, including adding logos and graphics as overlays.
Third-Party Production Companies
You can hire video production companies to produce and stream live videos on your Facebook Page, with added logo overlays and branding.
This requires no technical setup but can be more costly than DIY options.
How to Add Logos with OBS Studio
If you want flexible, free software for desktop streaming with logo overlays, OBS Studio is a great option.
Here is an overview of how to add a logo overlay in OBS Studio:
- Install OBS Studio on your desktop computer. It’s free, open source software.
- Import your logo file. Supported formats include PNG, JPG, GIF, and SVG.
- Add a Source > Image and select your logo file.
- Position the logo source layer above your webcam or video capture source.
- Use the layout editing tools to resize and position the logo overlay.
- Right click on the logo layer to access transparency settings.
- Connect OBS Studio to Facebook Live and stream!
The benefit of OBS is you have lots of control over positioning, size, transparency, and other properties of your logo overlay.
Tips for Effective Logo Overlays
Here are some tips for making sure your Facebook Live logo overlay is designed effectively:
- Pick an appropriate logo size and position – Make sure it’s readable but not overly distracting.
- Adjust transparency so it blends nicely – Around 15-25% opacity often works well.
- Use PNG for best quality – PNG preserves transparency and is lossless.
- Match branding – Use logo and colors consistent with your overall branding.
- Keep it simple – Don’t clutter the screen with too many graphics.
- Use on every broadcast – Consistent branding has more impact.
Creating Custom Overlays
You can also create custom overlays with additional graphics beyond just your logo. Some ideas:
- Welcome messages or lower thirds with video titles.
- Related links or website URLs.
- Social media icons and handles.
- Stock images or illustrations relevant to your content.
- Special offers, promotions, or giveaways.
- Upcoming events.
Apps like Canva or Adobe Spark allow you to easily create custom overlays for free. Just save your designs as PNG or GIF files and add them as sources in your streaming software.
Troubleshooting Overlays
Here are some common troubleshooting tips for logo and graphic overlays:
- Reset overlay positions if they disappear off screen or stack oddly.
- Adjust transparency if graphics look too bold and distracting.
- Confirm files are PNG or GIF for proper transparency.
- Lower bitrate settings if overlays lag or stutter.
- Resize overlays if they look pixelated or blurry.
- Double check logo file if overlay isn’t showing at all.
Conclusion
Adding a logo overlay is an impactful way to brand your Facebook Live streams. Apps like OBS Studio, Streamyard, and Yellow Duck Mobile provide flexible overlay options. Focus on keeping logos classy and sized appropriately. With some practice, you can deliver Facebook Live broadcasts that look crisp, professional, and on-brand for your audience.