In recent years, the bridal industry has undergone significant transformations. The rise of smaller, independent designers offering bespoke services has revolutionized the way brides-to-be approach their wedding attire. Meanwhile, high-street brands have stepped up their game, providing an array of stylish and affordable options for discerning brides.
In this article, we’ll be shining a light on the best online destinations in the UK where you can order your dream bridal dress or outfit from the comfort of your own home. From established designers to innovative rental services, we’ve got you covered.
The best places to buy wedding dresses in the UK
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Our Top Picks
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NEEDLE & THREAD – Best embellished
Needle and Thread is a brand that exudes romance, and their dresses are the epitome of elegance. With a size range of 4 to 22, they cater to brides with diverse shapes and styles. The price point may vary from £250 to £1000, but the luxury fabrics and intricate details make every dress a worthwhile investment.
Their collection is characterized by ruffled textured designs, hand-embellished pieces adorned with delicate sequins, and exquisite cape styles inspired by classic English gardens, vintage textiles, and antique prints. What’s more, their reasonably sourced range ensures that each gown is not only visually stunning but also produced with consideration for the environment. With a focus on romantic styles, Needle and Thread offers a mix of designs that are both beautiful and flattering.
Be sure to check out some of our favorite options from this esteemed brand.
SELF PORTRAIT – Fashion forward
For those unfamiliar with the world of self-portrait, allow us to introduce this esteemed designer brand that has captured our hearts. With sizes ranging from 4 to 22 and a price point spanning £250 to £1000, their collection is nothing short of remarkable. The style? Romantic, with intricate lace details that will leave you weak in the knees. If you’re yet to discover self-portrait’s enchanting creations, we recommend browsing their exquisite range online.
Their modern take on traditional lace dresses is a masterclass in elegance and sophistication. You can find these stunning pieces at Selfridges, Harrods, Net-a-Porter, as well as their own boutique. And for the non-traditional bride-to-be, self-portrait offers an impressive selection of dresses that will surely make you feel like the belle of the ball.
john lewis – Best Midpriced
For brides-to-be looking for versatility and variety, John Lewis offers an impressive range of wedding gowns from various brands. This department store is an excellent option if you’re keen to explore different styles and silhouettes before making a final decision. With a size range spanning 4-22 and prices varying from £250 to £1000, there’s something for every taste and budget.
The collection boasts traditional, bohemian, and modern designs, ensuring that even the most discerning bride can find her perfect match.
Selfridges – Best high end brands
When it comes to luxury designer dresses, Selfridges is an excellent destination for the fashion-conscious bride. While their bridal collection may be limited in size, spanning only 4-22 sizes, their occasional range is vast and features stunning pieces from top designers. For those seeking an alternative to traditional wedding attire, Selfridges offers a wealth of options, including elegant bridal pantsuits, jumpsuits, and separates.
What’s more, the store boasts a diverse selection of non-traditional white dresses, catering to brides looking for something unique. With prices ranging from £250 to £1000, Selfridges is an ideal choice for those seeking high-end designer pieces that exude romance and sophistication.
ghost – For the minimalist bride
For the modern bride seeking a chic and understated wedding gown, look no further than Ghost’s exquisite bridal collection. With sizes ranging from xxSmall to xLarge and prices starting at £150 and going up to £500, there’s something for every taste and budget. The minimalist aesthetic of their designs is what sets them apart, with clean lines, simple silhouettes, and clever use of unique design elements that add a touch of sophistication to an otherwise classic look.
ASOS – Best Budget
Asos offers an extensive selection of wedding dresses that cater to various preferences, regardless of budget or body type. With a price range spanning from £40 to £300 and size options ranging from 4 to 30, this online retailer provides a vast array of styles for every bride-to-be.
reformation – Best sustainable
Say goodbye to sacrificing sustainability for style! Reformation’s impressive collection of bridal gowns seamlessly blends timeless elegance with eco-friendly flair, catering to brides-to-be seeking a romantic and responsible approach to their big day. From sizes 4 to 22, prices range from £250 to £1000, ensuring there’s something for every body type and budget.
With its focus on modern, stylish designs, Reformation is redefining the way we think about sustainable fashion in the wedding industry.
coast
I’m thoroughly impressed with Coast’s comprehensive wedding dress collection. Beyond their impressive size and price range offerings, which span from 3 to 26 sizes and £100 to £600 respectively, they also boast a modern style that’s truly captivating. Their designs seamlessly blend traditional and trendy elements, all at an affordable price point.
The quality of their gowns is exceptionally high, with a plethora of customization options available, including detachable sleeves, over skirts, and more. This ‘mix-and-match’ concept allows brides-to-be to create a one-of-a-kind look that can be easily adapted throughout the day, should they desire.
monsoon – For the boho bride
When it comes to finding the perfect Boho-inspired or Monsoon-style dresses, there’s no need to look far. For a relaxed and beachy wedding vibe or a chic yet understated option for a courthouse ceremony, Monsoon offers an impressive array of beautiful dresses, boasting a price range of £250-£750, with sizes ranging from 6 to 24.
whistles – For the modern bride
For the modern bride, Whistles offers an array of stylish and well-crafted wedding dresses and outfits that exude simplicity and sophistication. With sizes ranging from 4 to 20, these pieces are designed to flatter a variety of body types. The price range of £200 to £700 makes them accessible to fashion-conscious brides who crave high-quality, on-trend attire without breaking the bank.
Reiss
When it comes to finding modern and stylish pieces, Reiss is a great option to consider. Their range of sizes caters to 4-18, with prices starting from £150 and going up to £500. One of the standout features of Reiss is their occasionwear collection, which not only makes for perfect bridal attire but also offers versatility as standalone pieces.
th & th
To many, the phrase ‘to have and to hold’ evokes thoughts of romantic love and commitment. However, what may not be as well-known is that this brand also offers stunning options for bridesmaids, with a range of dresses to suit every style. But they do more than just cater to their bridesmaid dresses. They also have a selection of breathtaking bridal pieces that are sure to catch your eye.
The collection may be small, but it’s filled with unique and exclusive designs, including a show-stopping ombre wedding dress option. What sets them apart is their focus on providing a high-end bridal designer experience, all from the comfort of your own home. With the ability to buy online, you can browse and purchase your dream dress without leaving your house.
rewritten
When it comes to selecting a bridal party dress, there’s no need to sacrifice style for sustainability. This particular designer offers a range of sizes from xSmall to Large, priced between £300 and £600, with a modern aesthetic that’s sure to impress. With an emphasis on ethical and sustainable practices, this brand is perfect for the eco-conscious bride who wants her bridesmaids to look great too.
The collection features simple yet stylish designs, including a stunning halter neck dress that’s sure to turn heads. Capture the magic of the day with Amy Wood Photography.
net a porter – Best for luxury brands
When it comes to finding your dream wedding dress online, Net-a-Porter stands out as a top contender. With an impressive range of sizes spanning 4 to 22 and a price range that’s both affordable (£250) and luxurious (£6000), you’ll be spoiled for choice. What’s more, the retailer boasts an eclectic mix of styles, blending iconic bridal designers with cutting-edge fashion brands.
This fusion of high-end and avant-garde labels ensures that whatever your taste or budget, you’re bound to find a show-stopping wedding outfit that perfectly captures your unique flair.
Etsy – Best bespoke
Etsy offers an extensive range of dresses, priced between £50 and £8000, catering to various styles. The platform’s unique appeal lies in its array of talented designers, allowing for bespoke creations tailored to individual tastes. Global shipping is also facilitated, with most sellers delivering to the UK. While international options abound, it’s worth noting that there are many exceptional UK-based designers featured on Etsy. Among our top picks is Bethy Lade.