Getting a Facebook page verified can seem like a daunting task, but it’s actually not as difficult as it may appear. Verification adds legitimacy to a page and makes it stand out, so it’s a worthwhile endeavor for businesses, public figures, brands and organizations. Here’s what you need to know about getting verified on Facebook.
What is a verified Facebook page?
A verified Facebook page shows users that the page is authentic. It has a blue badge next to the page name to indicate that Facebook has confirmed the legitimacy of the account. Verification helps distinguish official pages from fake or impersonator accounts. Users know that they can trust information coming from a verified source.
Verification also unlocks certain features not available to regular pages, like increased visibility, the ability to create longer posts and access to Facebook’s exclusive Blue service for extra support. Ultimately, it provides authority and clout that helps pages stand out in the crowded social media space.
Who is eligible for verification?
Facebook has specific eligibility requirements pages must meet to qualify for verification:
- The page must represent a real organization, business, brand, public figure or media company.
- It must have an authentic presence outside of Facebook.
- It must be publicly notable and have credible third-party references to support its notability.
- It must have a substantial audience and reach.
Essentially, verification is reserved for established entities with a significant public presence. Niche businesses and personal profiles do not meet the criteria. The strongest candidates have prominent online brands, PR teams and robust digital marketing strategies.
How to get verified on Facebook
If your page meets the eligibility requirements, you can request verification directly within Facebook. Here are the steps:
- Go to your Facebook page and click “Settings” at the bottom of the left menu.
- Select “Page Verification” from the menu.
- Choose the appropriate category for your page – Business/Brand, Entertainment, Media Company, Organization/Institution or Public Figure.
- Enter your publicly listed contact information.
- Upload documentation that proves your page’s authenticity.
- Click “Submit” and Facebook will review your request.
The documentation you provide is crucial. This is how you prove the real-world presence of your business or brand. Submit official certificates, licenses, company websites, photos and media coverage. The more evidence you provide, the better.
If approved, you’ll receive an email confirmation and see the blue verification badge on your page. The review process can take up to a month. Some pages may require multiple resubmissions if Facebook needs more proof of authenticity.
5 tips for getting verified
Here are some top tips to smooth the verification process:
- Optimize your page. Before applying, make sure your page is completely filled out with detailed information about your business. Have a profile photo, cover image and published posts.
- Link out to your website. Your Facebook page should be connected to your official domain with “Website” displayed prominently on your page.
- Highlight media mentions. Show you’re a public figure by linking to news articles, TV appearances and interviews that reference your brand.
- Use an official email address. When submitting the request, make sure to use a company email tied to your domain rather than a personal email account.
- Follow up if rejected. If your request gets denied, figure out what additional evidence Facebook needs and resubmit. Don’t get discouraged.
Mistakes to avoid
There are a few common mistakes that will sabotage your verification request. Be sure to avoid:
- Submitting documentation with conflicting information
- Using unofficial social media accounts as your website
- Not having enough content on your page
- Applying with a new page or low follower count
- Providing insufficient public references
Facebook is looking for solid proof that your brand has an established online and real-world presence. Anything that raises red flags will get your request denied.
Alternatives for unverified pages
If your page doesn’t meet the criteria for verification, all hope is not lost. Here are some alternative strategies:
- Add your website to your page name: “BrandName.com”
- Get verified on other platforms like Twitter, YouTube or LinkedIn
- Display badges if you’re accredited by any organizations
- Link to your Wikipedia page if you have one
- Proactively report fake pages imitating your brand
While not the same as the official blue verification badge, these additions will still help build credibility and trust with your audience.
Conclusion
Getting verified on Facebook provides huge visibility benefits for established brands, public figures and organizations. While the process requires perseverance, the rewards are worth the effort. Maintain a completely filled out page, provide as much authenticating documentation as possible and follow up diligently if your request gets rejected initially. With persistence, your page can earn the coveted blue badge.