Yes, Facebook Blueprint certifications are free for anyone to take. Facebook Blueprint provides free online training and certifications in various Facebook-related topics, including Facebook, Instagram, WhatsApp, and Messenger. The courses and exams are available at no cost to users.
What is Facebook Blueprint?
Facebook Blueprint is Facebook’s official free elearning platform. It offers a variety of courses and certifications focused on training people how to use Facebook, Instagram, Messenger, and WhatsApp to grow businesses and build communities.
The platform contains training created by Facebook experts on topics like:
- Facebook and Instagram ads
- Facebook Pages and Instagram business profiles
- Facebook Messenger bots
- Instagram content strategy
- WhatsApp for business
By completing the courses and passing the assessments, you can earn free certifications to display on your resume and LinkedIn profile. The credentials can help demonstrate your expertise with Facebook-owned platforms to employers or clients.
What types of Facebook Blueprint certifications are available?
Facebook Blueprint offers certifications in the following areas:
Facebook Certifications
- Facebook Certified Digital Marketing Associate
- Facebook Certified Buying Professional
- Facebook Certified Media Buying Professional
- Facebook Certified Planning Professional
- Facebook Certified Marketing Science Professional
Instagram Certifications
- Instagram Certified Content Marketer
- Instagram Certified Creator
- Instagram Certified Digital Marketing Associate
Messenger Certifications
- Messenger Certified Chat Marketer
- Messenger Certified Developer Associate
- Messenger Certified Growth Strategist
WhatsApp Certifications
- WhatsApp Certified Business Professional
The certifications are focused on the marketing, content creation, customer messaging, and technical integration aspects of using Facebook’s apps. Each certification has a specific curriculum and online proctored exam.
Who administers the Facebook Blueprint certification exams?
The certification exams are created and administered directly by Facebook through the Facebook Blueprint platform. Users take the exams online through the Facebook Blueprint website.
Facebook partners with the online proctoring company ProctorU to monitor the exams. ProctorU proctors verify test takers’ identities and monitor them through their device’s webcam and screensharing during the exam. This process allows Facebook Blueprint to offer certifications that employers can trust came from the identified individual who earned the credential.
What are the costs for Facebook Blueprint certifications?
Facebook Blueprint does not charge any fees for taking the courses or exams required to earn certifications. The courses, preparation materials, and exams are currently available globally at no cost.
The free access makes the certifications attainable for individuals and those working for businesses and organizations of all sizes. Facebook Blueprint certifications can be an affordable way to stand out to employers and clients as an expert in Facebook-owned platforms compared to other paid certification programs.
How long do the certifications take to complete?
Each Facebook Blueprint certification requires completing approximately 15-25 hours of training content and passing a proctored certification exam.
The estimated time commitments for some of the popular Facebook Blueprint credential programs are:
| Certification | Estimated Hours |
|---|---|
| Facebook Certified Digital Marketing Associate | 22 hours |
| Instagram Certified Content Marketer | 15 hours |
| Facebook Certified Media Buying Professional | 17 hours |
The training content is available online and self-paced, so you can work through it on a schedule that fits your availability. The certification exams must be scheduled in advance.
What are some tips for preparing for a Facebook Blueprint certification exam?
Here are some top tips for preparing for a Facebook Blueprint certification exam:
- Take detailed notes – Thoroughly go through the training material and take notes on key concepts, definitions, and processes.
- Supplement with additional reading – Expand your knowledge by reading blogs and guides about the exam topic from Facebook business help centers.
- Get hands-on practice – Apply the skills you learned through managing real Facebook, Instagram, Messenger, or WhatsApp accounts.
- Take the quizzes – Make sure to use the module review quizzes to test your knowledge absorption along the way.
- Review the sample questions – Familiarize yourself with the exam format and content by reviewing the sample questions.
- Ask questions in the forums – Use the Blueprint social forums to discuss concepts and questions with your peers.
How long is a Facebook Blueprint certification valid for?
Facebook Blueprint certifications are valid for 2 years from the date you pass the exam. You will need to retake the exam before the expiration date to maintain the credential. Maintaining the most up-to-date certification helps demonstrate your expertise is current with Facebook’s evolving platforms.
What are the steps to earn a Facebook Blueprint certification?
Follow these key steps to earn a certification with Facebook Blueprint:
- Select your certification – Choose the certification that fits your goals and interests.
- Enroll in the course – Join the certification course for access to the training materials.
- Complete the course – Work through all modules, assignments, quizzes, and readings.
- Schedule your exam – Use ProctorU to select an exam date and time.
- Take the exam – Sit for the proctored online exam covering the course curriculum.
- Pass the exam – Receive a passing score on the exam per the certification requirements.
- Get your certificate – Access your official certificate through your Facebook Blueprint account.
How do you display Facebook Blueprint certifications on your resume?
To properly display your Facebook Blueprint certifications on your resume, follow these tips:
- List the full credential name, like “Facebook Certified Digital Marketing Associate”
- Include the dates during which the certification is/was active
- Specify that the certification was obtained via Facebook Blueprint
- Add the certifications in a dedicated “Certifications” section
Here is an example of how to correctly list a Facebook Blueprint certification on a resume:
Certifications
Facebook Certified Digital Marketing Associate, Facebook Blueprint – Earned July 2021 – Expires July 2023
Do Facebook Blueprint certifications expire?
Yes, Facebook Blueprint certifications expire 2 years after passing the exam. You will need to recertify by retaking the exam before the expiration date to maintain an active certification status.
Facebook enforces certification expirations to ensure credential holders demonstrate ongoing expertise with their evolving platforms and features. Given the regular changes and updates to Facebook’s apps, keeping certifications current is important.
Facebook Blueprint provides notices by email when your certification is nearing its expiration date. Make sure to schedule your recertification exam ahead of time to maintain an active certification status.
Conclusion
Facebook Blueprint offers free, official certifications that can help boost your career and demonstrate your expertise working with Facebook, Instagram, Messenger, and WhatsApp. The self-paced courses make obtaining certifications attainable for professionals and businesses of all levels who want to stand out and optimize their use of Facebook’s platforms. Just be sure to recertify every 2 years to maintain your credentials. Sign up for a certification course that matches your goals today to get started with Facebook Blueprint.