If you try to add a specific song to your Instagram reel and get a message saying it’s not available, there are a few possible reasons for this.
Licensing restrictions
The most common reason a song isn’t available for use in Instagram reels is due to licensing restrictions. Record labels and publishers have deals with Instagram that determine which songs can be used. If a song isn’t licensed for reels, you’ll get the “not available” message.
Copyright claims
Songs may also be blocked if they have received copyright claims on Instagram. If a song is continually used without proper licensing, the copyright holder can file a claim to have it removed from reels.
Artist or label preferences
Some artists or record labels opt out of having their music available for use in Instagram reels. They may not want their songs being used for that purpose for creative or brand image reasons.
Regional restrictions
Licensing deals can also vary by geographic region. So a song may be cleared for reels in some countries but not others based on record label and publisher agreements.
How to find available songs for reels
While you can’t use just any song in your reels, Instagram provides a selection of music that is cleared for use. Here are some tips for finding songs that will work:
- Use the built-in audio browser when creating a reel. This shows you Instagram’s available music catalog.
- Search for “reels” or “original audio” in the audio browser to find songs specifically cleared for reels.
- Browse other reels using songs you like for inspiration on which tracks are available.
- Use Instagram’s pre-approved clips of full songs that can be used in reels.
- Search for unofficial remixes and covers of popular songs, which may not have licensing issues.
Options if your desired song isn’t available
If you have your heart set on using a certain song that isn’t approved for reels, you have a couple options:
- Use a short snippet. In many cases, you can get away with using just a few seconds of a song before it gets detected. This works best with lesser-known tracks.
- Mute the audio. You can create the reel video using the song, then mute it and add different audio. This avoids music licensing issues.
- Upload as a regular post.Songs with licensing restrictions only apply to reels. You can often use them in regular videos posted to your feed.
- Find a cover version. If you can find a remake of the song done by another artist, it may be available to use, as it’s a separate copyright.
Why artists block their music from reels
There are a few reasons why some artists intentionally opt out of allowing their catalog to be used in Instagram reels:
- Losing control over context. Artists don’t want their songs used alongside content they find inappropriate or objectionable.
- Brand image concerns. Having their music associated with certain types of reels may not fit the brand they want.
- Devalued perception. Some artists feel having their tracks used freely in reels diminishes their exclusivity and specialness.
- Compensation disagreements. Ongoing disputes over royalty payments may lead some artists to withdraw rights until a better deal is reached.
Is it legal to use a song marked “not available”?
Technically, no. If you use an unauthorized song, even just a short snippet, you are violating music licensing laws and opening yourself up to potential legal consequences, including:
- Copyright strike or takedown notice
- Loss of monetization access on your account
- Temporary or permanent disabling of your account
- Financial damages if sued by the rights holder
That said, the risk is very low that a rights holder will pursue legal action over minor unauthorized use in an Instagram reel. But it’s still not recommended, as it violates the platform’s policies.
Tips for avoiding issues when using unauthorized songs
Again, using a song marked “not available” does come with risk. But if you decide to try it, here are some tips to reduce the likelihood of problems:
- Only use very short snippets, under 10-15 seconds.
- Don’t use the most recognizable parts, like the chorus.
- Use lesser-known indie/unsigned artists songs when possible.
- Use covers and remixes rather than the original version.
- Stay away from recently released charting hits.
- Don’t monetize the reel through advertising or sponsorships.
- Delete the reel quickly if you receive a takedown notice.
While not foolproof, following precautions like these will reduce the chances of legal issues arising from using short unauthorized song clips. But they provide no guarantees, so proceed with caution.
Final recommendations
Unauthorized song use does carry risk on Instagram. When possible, stick to music explicitly cleared for reels. For unavailable songs you’re set on using, mute the audio and overlay different music. If you do use short snippets, be prepared to remove the content if requested for copyright reasons. With creative thinking and respect for music rights, you can produce engaging reels within Instagram’s guidelines.