Facebook Marketplace has become a popular platform for buying and selling new and used items. One useful feature is the ability to include multiple items in a single listing. This allows sellers to group similar items together, saving time and making the listing process more efficient.
In this comprehensive guide, we’ll explain everything you need to know about creating multi-item listings on Facebook Marketplace. We’ll cover planning your listing, adding items, setting prices, writing descriptions, and best practices for maximizing views and sales.
Benefits of Multi-Item Listings
There are several key advantages to combining multiple items into a single Facebook Marketplace listing:
- Saves time – Creating one listing for similar items is quicker than making separate posts for each.
- Convenient for buyers – They can purchase multiple products they need in one place.
- Lower fees – Facebook charges a 5% selling fee, so fewer listings means less fees.
- Cleaner profile – Having fewer listings for small items makes your selling profile less cluttered.
- Higher visibility – One post with multiple relevant items may get more visibility in Marketplace search.
Facebook Marketplace Rules for Multi-Item Listings
Facebook does have some specific rules around multi-item listings that are important to keep in mind:
- Up to 30 items can be included in one listing.
- All items must be in the same product category, like clothing, toys, etc.
- Items should be similar in terms of condition and price range.
- Facebook recommends using the same shipping options for all items.
- Listing duration can only be set for 7, 30, or 60 days.
Following these guidelines will help ensure your multi-item listings meet Facebook’s requirements and aren’t removed. Let’s look at the step-by-step process next.
Step 1: Plan Out Your Listing
Before creating your Marketplace post, invest some time in planning. Here are some tips:
- Decide on a specific product category like electronics, baby items, clothing, etc. Mixing too many unrelated items can be confusing for buyers.
- Choose items that are in similar condition. Don’t combine brand new and used goods.
- Pick a reasonable number of items. Aim for 5-15 to start. You can always create multiple listings.
- Figure out pricing and shipping options that work for every item.
- Gather good quality photos showing each product clearly.
- Write out descriptions for each item in a consistent format.
Step 2: Create the Facebook Listing
Once your items are prepped, it’s time to make the listing. Follow these instructions:
- Go to Facebook Marketplace and click “Sell Something”.
- Select the main category your items belong to.
- For the first item, upload a photo and fill in the title, description, price, shipping, and other details.
- Click “+ Add more” to add another item.
- Upload a photo and enter info for the second item.
- Repeat steps 4-5 to keep adding items until you reach 30 or have included all you want to sell.
- Set the listing duration to 7, 30 or 60 days.
- Select your preferred payment methods.
- Review all listing details and click “Post” when everything looks correct.
Your multi-item listing will now be live on Marketplace. You can edit it later if needed.
Step 3: Optimize With Great Photos
Eye-catching photos are key to success on Facebook Marketplace. Follow these photo tips:
- Take pictures in good natural lighting against a clean, solid color background.
- Capture the whole product plus some close-ups of logos, tags, or unique details.
- Simplify the background to avoid distractions.
- Edit photos to improve brightness, contrast, and cropping.
- Pick a main photo that shows the item clearly and entices buyers to learn more.
- Use all 30 photo slots if needed to showcase everything buyers want to see.
- Be consistent with style across all photos in your listing.
Step 4: Write a Clear Description
An accurate, detailed description is vital for multi-item listings. Follow these tips:
- Start with an overview summarizing everything included in one paragraph.
- List the exact items included and key specs/details for each.
- Note condition, flaws, signs of wear and tear for used goods.
- Mention brand names, materials used, age, etc. if known.
- Add measurements for clothing/furniture.
- Specify color, model numbers, product line if relevant.
- Clearly state shipping and local pickup options.
- Add any disclaimers like “no returns” if applicable.
Accurate descriptions build trust and reduce the chance of misunderstandings later.
Step 5: Price Items Strategically
Smart pricing is crucial when selling multiple items in one listing. Keep these tips in mind:
- Research current Marketplace prices for each item.
- Factor in condition, demand, and rarity.
- Price high-demand items competitively to attract buyers.
- Consider bundling less popular items at a discount.
- Align prices for consistency across similar items.
- Remember Facebook’s 5% selling fee.
- Leave room to negotiate to sell faster.
- Disclose if prices are firm or negotiable.
Optimizing your prices will help your entire bundle sell, rather than having just a few items move.
Step 6: Set Logistics Like Shipping
Determine your shipping strategy upfront. Here are some pointers:
- Choose one consistent shipping approach for the full listing.
- Factor weight and dimensions into calculated shipping prices.
- Absorb small shipping differences within your prices to simplify.
- Offer discounted calculated shipping rates through Facebook.
- Specify if local pickup is available and any restrictions.
- Outline who pays for shipping – buyer or seller.
- Add a disclaimer if shipping prices may vary by location.
Transparent shipping and pickup policies lead to less hassles completing transactions.
Step 7: Monitor and Share Your Listing
To maximize views of your multi-item listing:
- Share the listing on your Facebook profile, pages and groups.
- Ask friends and followers to share the post.
- Utilize Facebook ads to promote it.
- Refresh the listing regularly by updating details.
- Respond quickly to buyer questions and requests.
- Update the listing as items sell to highlight what’s left.
- Consider relisting unsold items individually later.
Promoting your listing and keeping it current will help it stand out in Marketplace.
Top Tips for Facebook Multi-Item Listings
Here are some final best practices for optimizing your Facebook Marketplace multi-item listings:
- Strategically bundle items buyers are likely to purchase together.
- Include detailed specifications and dimensions for each item.
- Be clear about condition flaws, signs of wear, stains, etc.
- Offer combined shipping discounts to incentivize bigger purchases.
- Highlight rare or limited-edition items when available.
- Mention if quantities of a given item are limited.
- List substitute options if a specific item sells out.
- Refresh stale listings with new photos and details.
- Promptly respond to questions and offer to send additional photos.
- Review Facebook’s rules regularly for any changes.
Conclusion
Selling multiple items in a single Facebook Marketplace listing is a smart technique to save time and maximize sales. By following the steps in this guide, you can create multi-item listings that attract engaged buyers.
Key strategies include planning your listing theme, writing detailed descriptions, pricing competitively, setting clear shipping terms, and promoting your listing actively. With robust images, accurate details, and transparent policies, your Marketplace bundles will yield great results.
Use these tips to start streamlining your Facebook sales process. Multi-item listings help you sell faster while providing buyers with a convenient shopping experience.