With over 2.9 billion monthly active users, Facebook is one of the largest social media platforms in the world. Many businesses and creators use Facebook pages to connect with their target audience and build their brand. If you have a Facebook page with a sizable following, you may be wondering if you can monetize it through Facebook’s monetization programs.
Facebook offers several monetization options for pages, including in-stream ads, branded content, and the Facebook Audience Network. However, you need to meet certain eligibility criteria set by Facebook to monetize your page. In this article, we’ll explain what these requirements are and how to check if your Facebook page qualifies for monetization.
Facebook Page Monetization Options
Here are some of the main ways you can earn money from your Facebook page once approved for monetization:
- In-stream ads – Get paid for enabling video and image ads in between your page’s posts. Facebook runs these ads and shares the revenue.
- Facebook Audience Network – Monetize your page content by placing ads from the Facebook Audience Network.
- Branded content – Get paid by brands to promote their products on your page posts.
- Facebook stars – Earn monthly payments from fans who subscribe to your page for exclusive content.
- Donations – Add a donate button so fans can support your page through one-time or recurring payments.
- Selling products – Sell merchandise, digital products or services directly on your page.
The main monetization method is in-stream ads, which allow you to earn money from content you already share on your page. Let’s look at how to qualify for in-stream ad monetization.
Requirements for In-stream Ad Monetization
To be eligible to earn from in-stream ads on your Facebook page, you need to meet the following criteria:
- Have a page, not a personal profile.
- Page must be authentic, not impersonating someone else.
- Page has been active for over 30 days.
- Page has over 10,000 followers.
- Page content complies with Facebook’s policies and guidelines.
- Linked Facebook ad account is in good standing.
These requirements apply specifically for in-stream ad monetization. Other programs like branded content or stars may have different criteria.
How to Check Your Page’s Eligibility
Here are the steps to check if your Facebook page meets the monetization eligibility:
- Go to your Facebook page and click on “Settings” in the top right.
- From the left sidebar, click on “Monetization”.
- This will open the “Monetization Eligibility” section.
- Here you will see a message indicating if your page is eligible or not.
- If eligible, it will show options to enable in-stream ads.
- If not eligible, it explains why e.g. page needs more followers.
The eligibility information shown is updated regularly. So if you’re not eligible now, you can check back again after building your page following and engagement.
Tips to Meet Eligibility Criteria
Here are some pro tips to help your Facebook page meet the monetization criteria:
- Focus on creating engaging content consistently to build an audience. Useful, entertaining and shareable posts will attract followers.
- Post at optimal times when your audience is most active on Facebook.
- Use relevant hashtags and locations so your content is discoverable.
- Promote your page and posts through Facebook and Instagram ads.
- Engage followers by responding to comments and messages.
- Offer incentives like contests and exclusive content for new followers.
- Collaborate with others in your niche to expand your reach.
- Convert existing audiences on other channels like email lists to follow your page.
Gaining over 10,000 real, active followers organically takes time and effort. You may need to employ paid promotion methods too. But once you reach that milestone, you’ll be able to start monetizing your Facebook presence.
Other Monetization Options
Even if your page doesn’t qualify yet for in-stream ads, you can still earn some revenue through other Facebook monetization features like:
- Facebook Audience Network – Place ad units within your page posts to earn money from clicks and impressions. No minimum requirement of followers needed.
- Facebook Stars – Let fans pay a monthly fee to get special benefits like exclusive content, community access etc. You only need 1000 followers.
- Selling Products – Add a shop section to your page and sell merchandise or digital products directly to your followers.
- Donations – Add a donate button so fans can support your work through one-time or recurring payments.
These options can provide early monetization before your page has grown large enough for in-stream ads. Stars and selling products require setting up additional integrations but can be quite lucrative.
Get Started with Facebook Page Monetization
Here are the key takeaways on monetizing your Facebook presence:
- Build an audience of over 10,000 followers for in-stream ad monetization eligibility.
- Create high-quality, engaging content consistently to attract more followers.
- Promote your page through paid ads and collaborations to boost reach.
- Leverage other monetization features like the Audience Network and Stars.
- Check your page’s eligibility for monetization under Page Settings.
- With a smart monetization strategy, you can earn great income from your Facebook page audience.
We hope this guide gives you clarity on how to check your Facebook page’s monetization eligibility. Let us know in the comments if you have any other questions!