Managing multiple Instagram accounts can be challenging, especially if you are running a business or brand. Instagram’s business profiles and Instagram business managers aim to make this easier by allowing you to control and analyze multiple accounts from one centralized hub.
What is an Instagram business manager?
An Instagram business manager allows you to manage multiple Instagram accounts and profiles from a single dashboard. With a business manager, you can:
- Add or remove Instagram accounts
- Switch between connected accounts
- Get insights about follower growth and engagement
- Track performance and see top posts
- Manage ad campaigns across accounts
- Give other users access to accounts
Business managers provide a powerful way for brands, businesses, agencies and creators to organize their Instagram presence and strategy.
Why use an Instagram business manager?
There are several key reasons to use an Instagram business manager:
- Simplified account management – Easily manage multiple accounts from one place rather than constantly logging in and out of accounts.
- Insights – View engagement and follower data across all connected accounts.
- Ad management – Create and manage Instagram ads for different products, brands or campaigns in one dashboard.
- Collaboration – Add other users as admins or advertisers to collaborate on accounts.
- Unified messaging – Manage all incoming messages and comments to connected accounts from your business manager.
For any individual or business with more than one Instagram account, a business manager can optimize your workflow and strategy.
How to create an Instagram business manager
Follow these steps to create your own Instagram business manager:
- Open the Instagram app and go to your profile.
- Tap the menu icon (three lines) in the top right corner.
- Select Settings from the menu.
- Tap on Accounts in the settings menu.
- Select Switch to Business Manager.
- Choose whether you want to create a new business manager or use an existing Facebook business manager.
- Name your business manager and tap Done.
Your new Instagram business manager will now be available in your settings. You can start adding accounts in the Accounts section.
Adding Instagram accounts to your business manager
Once you have created your Instagram business manager, you can start adding accounts. Here is how to add an Instagram account:
- In your Instagram app, go to your profile and open the menu.
- Go to Settings > Accounts > Business Manager.
- Tap Add Account in the top right corner.
- Select Add Existing Account.
- Log in to the account you want to add.
- Tap Add in the top right once logged in.
The account will now be connected to your business manager. Repeat these steps to add additional accounts. You can add up to 100 Instagram accounts to one business manager.
Removing an Instagram account
To remove an Instagram account from your business manager:
- Go to your business manager in Instagram Settings.
- Tap on the account you want to remove.
- Select the three dots icon in the top right corner.
- Choose Remove Account from the menu.
- Confirm that you want to remove the account.
The account will be disconnected and removed from your business manager. The account itself will remain intact.
Key tips
- Only business or creator accounts can be added to a business manager, not personal accounts.
- Convert accounts to business profiles before adding them.
- Each Facebook business manager can have only one Instagram business manager connected.
- You must have admin access to any account you want to add.
- Use business managers to collaborate with other users through admin roles and permissions.
Managing multiple Instagram accounts
Here are some best practices for managing multiple Instagram accounts with a business manager:
- Post consistently from your accounts and have a clear purpose for each one.
- Use account-specific hashtags and branding in captions.
- Customize each profile with relevant bios, profile photos and themes.
- Review performance data in the business manager to see your top accounts.
- Use the Saved Replies feature to easily respond to common direct messages.
- Create separate ad campaigns for different products, services or account objectives.
Analytics in Instagram business manager
A key benefit of the Instagram business manager is the ability to view analytics for all your connected accounts in one place. You can analyze:
- Follower growth over time
- Engagement and reach for recent posts
- Impressions and profile visits
- Top performing content
- Interactions
- Demographics
- Ad performance (if applicable)
Reviewing these metrics regularly can help guide your Instagram strategy and show you which types of content resonate most with your audience.
Conclusion
An Instagram business manager provides a simplified way to control multiple Instagram accounts for brands and businesses. Key benefits include easier account management, performance analytics, ad campaign management, and collaboration tools.
To get started, create your business manager in Instagram’s settings. Then add existing Instagram accounts by logging in. Remove accounts anytime as needed. Use the manager dashboard to access unified analytics and manage your entire Instagram presence more efficiently.