ZLaner is a popular Twitch streamer and YouTube content creator known for playing Call of Duty: Warzone. He has over 2 million followers on Twitch and 1.8 million subscribers on YouTube. ZLaner earns income through various sources, including subscriptions, donations, sponsorships, merchandise sales and YouTube ad revenue.
Twitch Subscriptions and Donations
As a Twitch partner, ZLaner earns money through Twitch subscriptions. Viewers can subscribe to his channel for $4.99, $9.99 or $24.99 per month. Twitch partners get to keep 50% of the subscription fee, so ZLaner earns between $2.50 – $12.50 per subscriber per month.
With over 2 million followers, if even 1% of his followers subscribed, that would equate to 20,000 subscribers. If the average subscription is $5 per month, ZLaner would earn $100,000 per month just from Twitch subscriptions alone.
On top of subscriptions, ZLaner also earns additional income through donations. Fans can send direct donations during his streams. Top Twitch streamers often earn thousands of dollars per month through viewer donations. The highest donations are highlighted on stream as Tips or Event Contributions.
Estimated Monthly Twitch Earnings: $100,000 – $150,000
YouTube Ad Revenue
In addition to Twitch streaming, ZLaner also uploads videos to YouTube. His YouTube channel has 1.8 million subscribers and he uploads daily Warzone highlights and other content.
YouTube payments are based on CPM (cost per thousand views). The average CPM for gaming channels is between $3 – $5.
With over 1.8 million subscribers and daily uploads, ZLaner likely gets millions of views per month across his videos. If each video averages 500,000 views, at a $4 CPM rate, that would equal $2,000 per video. With daily uploads, that’s $60,000 per month just from YouTube ad revenue.
Estimated Monthly YouTube Earnings: $60,000
Sponsorships
Sponsored content and brand sponsorships are a major income stream for full-time gaming creators. Popular Twitch streamers often earn $5,000 to $10,000+ per sponsorship. Rates vary depending on the streamer’s viewership and influence.
Here are some potential sponsorship earnings for ZLaner based on his audience size and influence:
| Sponsorship Type | Estimated Earnings |
|---|---|
| 1 Sponsored Stream per month | $5,000 |
| 1 Sponsored YouTube Video per month | $10,000 |
| 1 month brand ambassador deal | $15,000 |
With over 2 million fans across Twitch and YouTube, ZLaner likely earns tens of thousands per month from various sponsorships and brand deals.
Estimated Monthly Sponsorship Earnings: $20,000 – $40,000
Merchandise Sales
Selling branded merchandise is another source of income for full-time gaming creators. ZLaner sells various apparel and accessories through his official merch store powered by DesignByHumans.
Profit margins on merchandise vary depending on the product. Branded t-shirts may cost $10 to produce and sell for $25, equaling a $15 profit per shirt sold. Less conservative estimates say YouTubers earn $5 to $10 per merch item sold.
With a dedicated audience buying ZLaner’s merch, it’s reasonable to estimate he sells 50 to 100 items per day. At $5 to $10 profit per item, that’s $1,500 to $3,000 per day or $45,000 to $90,000 per month in merch sales.
Estimated Monthly Merch Earnings: $45,000 – $90,000
Donations Outside of Twitch
In addition to earning donations during Twitch streams, creators are also tipped donations externally via PayPal, Patreon and other platforms. It’s common for popular gaming personalities to earn upwards of $10,000 per month through direct fan donations.
While harder to estimate, it’s likely ZLaner earns a few thousand per month through external donations considering his level of popularity and dedicated fanbase.
Estimated Monthly Donation Earnings: $5,000 – $10,000
Other Potential Income Sources
Some additional income sources for ZLaner may include:
- Paid promotions on Instagram and other social platforms
- Video/stream highlights edited by an editor potentially earning ad revenue
- Paid access to “member-only” content and emotes
- Revenue from his Discord server and community
- Affiliate commissions earning a % of sales through promo codes
While more minor revenue streams, these other income sources likely earn ZLaner an extra $5,000 to $15,000 per month combined.
Total Estimated Monthly Income
Based on the various income sources outlined above, here is an estimate of ZLaner’s total monthly earnings:
| Income Source | Estimated Earnings |
|---|---|
| Twitch Subscriptions | $100,000 – $150,000 |
| YouTube Ad Revenue | $60,000 |
| Sponsorships | $20,000 – $40,000 |
| Merch Sales | $45,000 – $90,000 |
| External Donations | $5,000 – $10,000 |
| Other Income Sources | $5,000 – $15,000 |
In total, ZLaner likely earns between $235,000 – $365,000 per month as a full-time Twitch streamer and YouTuber.
This equates to an estimated annual income of $2.8 million to $4.4 million per year from his thriving streaming and YouTube career. These are estimates only, his actual income may be higher or lower. But there is no doubt ZLaner earns a substantial amount from his gaming content and brand.
Conclusion
In summary, ZLaner likely earns between $2.8 million to $4.4 million per year from his career as a professional Twitch streamer and YouTuber. The majority of his income comes from Twitch subscriptions and donations, YouTube ad revenue, sponsorships, merchandise sales and external donations from fans.
ZLaner has built a highly successful career as an influencer and content creator in the gaming space. With over 2 million Twitch followers and 1.8 million YouTube subscribers, he has a massive reach and influence. This allows him to monetize his audience through multiple income streams.
His income serves as a benchmark for the earning potential possible from building an engaged gaming community online and leveraging that following into income. While ZLaner’s level of success is rare, it shows what’s possible for top creators who connect with their audience and convert fans into paying supporters.