How much does instagram reels pay per 1 000 views?

Instagram Reels currently pays between $0.01 to $0.03 per view for content that performs well and meets certain eligibility criteria. For 1,000 views, the payout would be $10 to $30. However, the exact rate depends on factors like account tier, content quality, engagement, etc. Top performers can earn up to $35 per 1,000 views.

Key Factors That Determine Instagram Reels Payouts

There are several key factors that impact how much money you can make from Instagram Reels:

Account tier: Instagram offers higher payout rates to accounts with large, engaged followings. Nano and micro influencers earn less than macro or mega influencers.

Content quality: Well-produced, entertaining Reels get promoted more by Instagram’s algorithms, driving more views and revenue.
Views and engagement: Reels with higher view counts and engagement stats like likes, comments, and shares earn more money.
Brand deals: Sponsored branded content partnership deals can provide lucrative payouts beyond the Reels bonus programs.

Monetization features: Using tools like Instagram shopping, affiliate links, or the Reels Play bonus program boosts monetization.

Instagram Reels Bonus Programs

Instagram offers special bonus programs specifically for Reels creators as financial incentives:

Instagram Reels Play

The Reels Play bonus program pays eligible creators up to $10,000 per month based on Reels performance. To qualify, accounts need:

10,000+ followers
Original Reels content that performs well

Payout rates start at $0.01 per view but can increase based on views, engagement, etc. Instagram evaluates Reels on quality and viewership monthly.

Reels Summer Bonus

Instagram’s Summer Bonus program runs from July-August 2023. It offers qualifying creators a chance to earn up to $3,000 by posting quality Reels consistently.

To be eligible, accounts need:

Over 10,000 followers

Post at least 5 public Reels in July-August
Have original content that meets Instagram’s quality guidelines

The bonus amount depends on Reels views and engagement. Top performers can earn the maximum $3,000 bonus.

Reels Challenges

Instagram may offer special Reels Challenges focused on trends, topics, or hashtags. If you participate, you can earn prizes like cash bonuses, Instagram swag, or social media promotion.

For example, a sponsored Branded Reels Challenge may award cash prizes of $500-$5,000 for the top 3 participating creators.

How Much Do Typical Instagram Reels Earn?

While top influencers with millions of followers can earn thousands from Reels, typical earnings for average users are much lower.

Here are some examples of estimated Reels earnings:

Nano influencer (1k followers): $1 – $5 per 1,000 views
Micro influencer (10k followers): $5 – $20 per 1,000 views

Macro influencer (100k followers): $25 – $35 per 1,000 views
Mega influencer (1M+ followers): $30 – $50+ per 1,000 views

So a micro influencer with 10,000 followers who gets 50,000 views on a Reel could earn around $250-$1,000 for that one video.

For smaller accounts just getting started, $1-$5 CPM is more realistic until you build your audience and skills.

Tips to Earn More Money from Instagram Reels

Here are some proven tips to boost your Reels earnings potential:

Post daily: Posting fresh Reels frequently helps reach more users, driving views.

Analyze data: Check analytics to optimize content based on top-performing Reels.
Engage with viewers: Reply to comments, use hashtags, and collaborate to spur engagement.
Use viral audio/trends: Leverage popular songs, memes, or trending topics.

Optimize video quality: Invest in production value with HD video and clean audio.
Cross-promote content: Share Reels across Instagram feed, stories, IGTV.
Run contests/giveaways: Grow followers and engagement via prize incentives.

Sell merchandise: Add shopping links to monetize your audience.
Get brand sponsors: Pitch to relevant brands about sponsored content deals.

Reels Monetization Options Beyond Ad Revenue Share

While Instagram Reels bonuses are helpful, you can boost earnings further with these money-making tactics:

In-Stream Ads

If you join the Instagram Partner Program, you can start earning a cut of in-stream ad revenue from ads displayed in your Reels.

Affiliate Marketing

Add affiliate links to products related to your content so you earn commission when followers shop through them.

Instagram Shoppable Content

Tag products in your Reels so followers can easily tap to purchase featured items.

Sell Merchandise

Design t-shirts, stickers, mugs, prints and other merch featuring your brand to sell to your audience.

Crowdfunding

Run Kickstarter or Patreon campaigns inviting followers to support your creative projects.

Consulting/Coaching

Offer your expertise as an influencer marketer via consulting calls, courses, or coaching programs.

Clubhouse Rooms

Host sponsored audio rooms on Clubhouse to engage your audience in a new way.

Key Takeaways

Instagram Reels CPM rates typically range from $1 to $3 for small creators, and $3 to $5+ for influencers.

Top-tier content with strong engagement can earn up to $35 per 1,000 views.
Bonus programs like Reels Play and Reels Summer Bonus offer extra incentives.
Creators should focus on quality over quantity, optimizing content that resonates.

Diversifying monetization strategies beyond ad revenue share is key for long term earnings.

By regularly posting engaging Reels aligned with audience interests, and leveraging all available monetization tools, Instagram creators can build a lucrative channel over time.