Facebook Business Manager is a free tool that allows businesses to manage their presence across Facebook, Instagram, Messenger, and Audience Network. There is no cost to use the core features of Business Manager like Pages, ad accounts, assigned ad seats, and permissions.
What is Facebook Business Manager?
Facebook Business Manager is the backbone of Facebook marketing. It allows businesses to control and organize all of their Facebook assets in one central hub. With Business Manager, businesses can:
- Manage pages and ad accounts from multiple people in an organization
- Create, edit, and assign Facebook ad accounts
- Add teammates and control permissions
- Connect Instagram, Messenger, and Audience Network
- View unified reporting and insights
In essence, Business Manager makes it easier for multiple people and departments within a business to collaborate on Facebook marketing campaigns. Everything can be managed from one central platform.
Core features of Business Manager
The core features of Facebook Business Manager are completely free to use. This includes:
- Creating and managing Pages
- Creating, editing, and managing ad accounts
- Adding teammates and assigning permissions
- Connecting and managing Instagram accounts
- Accessing unified reporting and insights
You can add an unlimited number of Pages, ad accounts, teammates, and Instagram accounts to your Business Manager without any fees. These core features provide the foundation for setting up and optimizing your Facebook marketing.
Facebook Business Manager pricing
While the core Business Manager features are free, there are extra capabilities that come at an additional cost for larger businesses. The pricing depends on the number of ad accounts and assigned seats that you need.
Ad accounts
Each Facebook ad account lets you create and run advertising campaigns. By default, each Business Manager starts with one ad account.
You can add additional ad accounts in increments of 5 for the following monthly fees:
| # of Ad Accounts | Monthly Cost |
|---|---|
| 1 (default) | Free |
| 6-10 | $40 |
| 11-25 | $100 |
| 26-50 | $250 |
| 51-100 | $500 |
| 101-150 | $750 |
| 151-250 | $1,000 |
So if your business needs up to 5 ad accounts, there is no additional charge. But if you need anywhere from 6 to 10 accounts, the monthly cost is $40. The price continues to scale up as the number of ad accounts increases.
Assigned seats
Each teammate you add to your Business Manager takes up an assigned seat. Assigned seats give teammates access to Business Manager and your ad accounts.
You are allotted 5 free assigned seats by default. After that, additional assigned seats cost:
| # of Assigned Seats | Monthly Cost Per Seat |
|---|---|
| 1-5 | Free |
| 6-25 | $40 |
| 26-100 | $20 |
| 101-250 | $10 |
| 251+ | Custom Quote |
So the first 5 seats have no cost. Seats 6-25 are $40 per month each. And the price increments down from there as the number of seats increases.
Calculating your Business Manager costs
Your overall monthly cost for Facebook Business Manager will depend on:
- The number of ad accounts needed
- The number of teammate seats required
Let’s look at two examples to illustrate the costs:
Small business example
A small business needs:
- 3 ad accounts
- 2 teammates
Since this falls within the allotted free tiers, the monthly cost would be $0.
Enterprise business example
A larger enterprise business needs:
- 25 ad accounts
- 50 teammates
The monthly cost would be:
- 25 ad accounts: $100 per month
- 50 teammates at $20 each per month: $1,000
Total monthly cost: $1,100
Managing your Business Manager costs
Here are some tips for managing your Business Manager costs as your marketing scales up:
- Review usage regularly and remove any unnecessary ad accounts or assigned seats
- Bundle multiple small ad accounts into a larger ad account as volumes increase
- Designate one or two teammates to make changes in Business Manager to minimize assigned seats needed
- Request discounts once you reach very high volumes of usage
Conclusion
Facebook Business Manager provides an invaluable centralized platform for managing multi-user Facebook marketing at no cost for smaller businesses. Larger businesses can scale up their usage at reasonable pay-as-you-go rates. Careful management of ad accounts and assigned seats can minimize the costs.
In summary, the core benefits of Business Manager are free. The additional capabilities are very affordable even for larger businesses investing heavily in Facebook advertising. Given the power of the platform, Business Manager provides outstanding value at every level of investment.
Setting up Business Manager is a must for any business serious about getting results from Facebook marketing. The intuitive interface and robust feature set streamline workflow, facilitate collaboration, and provide critical insights – all for just a marginal cost as usage scales upwards.
For most businesses, it’s a no-brainer: Facebook Business Manager delivers an indispensable centralized hub for managing your Facebook presence, making it easier than ever to make the most of Facebook marketing.
The bottom line – Facebook Business Manager provides a phenomenal free platform for core Facebook management capabilities. The additional costs for expanding your usage are modest and well worth it to unlock the full benefits. Any business not taking advantage of Business Manager is missing out on one of the most valuable free tools for elevating your Facebook marketing game.
Facebook has created an incredibly useful tool for businesses at all levels. Large or small, any company can benefit from the powerful platform Business Manager provides. The costs are minimal, but the benefits are tremendous.
For small businesses, it’s simple – take advantage of the robust free features. There’s no reason not to. For large companies, the small costs are absolutely justified when you consider the game-changing benefits Business Manager delivers. It’s a no-brainer for any serious Facebook marketer.
In closing, don’t leave potential untapped. Business Manager makes Facebook marketing easier, more powerful, and more collaborative. The price is right for virtually any business to amplify their success. Start unlocking the full benefits today!