Facebook gaming has exploded in popularity over the last few years. With over 2.5 billion monthly active users on Facebook, the platform offers a huge potential audience for aspiring streamers and content creators. One of the main ways streamers can monetize their Facebook gaming channels is through the Facebook Gaming Partner Program.
What is the Facebook Gaming Partner Program?
The Facebook Gaming Partner Program allows popular streamers and content creators to earn money from their videos. To qualify for the program, gaming creators need at least 100 followers and need to have streamed at least 4 hours of content in the last 60 days.
Once approved as a Facebook Gaming partner, creators can start earning revenue through advertisements that play before and during their videos. The ad revenue is then shared between Facebook and the creator, with Facebook taking a cut and creators receiving 55% of the generated revenue. This essentially allows gaming creators to monetize their streams and make money off their gaming content on Facebook.
How much money can you make as a Facebook Gaming partner?
The potential earnings for Facebook Gaming partners varies quite a bit depending on viewership, length of streams, number of followers, and other factors. Here is a breakdown of estimated earnings:
- 100-500 average viewers per stream: $3 – $5 per 1,000 views
- 500-2,000 average viewers per stream: $5 – $15 per 1,000 views
- 2,000-5,000 average viewers per stream: $10 – $30 per 1,000 views
- 5,000-10,000 average viewers per stream: $25 – $50 per 1,000 views
- 10,000+ average viewers per stream: $50 – $100+ per 1,000 views
As you can see, there is a wide range of potential earnings. The more popular a gaming creator becomes, the more views they will get on their videos, which translates into higher earnings. According to some top Facebook gaming creators, they can make anywhere from $3,000 to $6,000 per month on average. However, some very top creators with millions of followers can make over $50,000 per month.
Factors that influence Facebook Gaming partner earnings
There are a few key factors that impact how much money gaming creators can make as Facebook partners:
- Number of followers/subscribers – More followers means more potential viewers and higher ad revenue.
- Average viewers per stream – More live viewers means more ad impressions and revenue.
- Length of streams – Longer streams allow more ads to be shown, resulting in more revenue.
- Ad CPM rates – The cost per thousand ad impressions (CPM) varies by region and content type.
- Viewer engagement – More comments and reactions help with visibility and promotions.
- Game selection – Popular games like Fortnite get more views and revenue.
Gaming creators who consistently stream popular games for long periods and build up a large, engaged following are likely to earn the most income through the Facebook partner program.
Other Facebook monetization options
In addition to ad revenue sharing through the partner program, there are other ways for gaming creators to monetize their Facebook content:
Facebook Stars
Facebook Stars allow viewers to send virtual goods to support their favorite gaming creators during live streams. One Star is equal to 1 cent that goes to the creator. Fans can send Stars during a live stream as a way to tip creators. Popular creators can earn hundreds or even thousands of dollars in Stars during a single stream.
Subscriptions
Fans can pay a monthly fee of $4.99, $9.99 or $24.99 to subscribe to a gaming creator’s channel. Creators earn a portion of this subscription revenue. This provides recurring, predictable income for creators.
Facebook Fan Support
Gaming partners can activate the Fan Support feature, which lets viewers provide one-time or monthly payments to support their favorite creators. This money goes directly to the gaming partner.
Brand sponsorships
Popular gaming creators can leverage their audience to earn additional money through brand sponsorships and promotions. Companies may pay creators to promote products or services during live streams.
Merchandise sales
Some gaming creators sell custom merchandise like t-shirts, hoodies or mugs to generate additional revenue from their fans.
Top Facebook gaming creators and their earnings
To get an idea of how lucrative the Facebook Gaming Partner Program can be, here’s a look at some top creators on the platform and their estimated earnings:
Corinna Kopf
– Followers: 5.7 million
– Monthly views: 40+ million
– Estimated monthly earnings: $120,000 – $200,000
StoneMountain64
– Followers: 8.7 million
– Monthly views: 27+ million
– Estimated monthly earnings: $100,000 – $150,000
The Fierce Cat
– Followers: 5.3 million
– Monthly views: 13+ million
– Estimated monthly earnings: $60,000 – $100,000
Alex Zedra
– Followers: 2.3 million
– Monthly views: 11+ million
– Estimated monthly earnings: $40,000 – $60,000
As you can see from these top creators, monthly earnings from Facebook gaming range from tens of thousands to hundreds of thousands of dollars for the most popular streamers.
Advice for maximizing Facebook gaming partner earnings
If you want to maximize your earnings potential as a Facebook Gaming partner, here are some tips:
- Stream consistently – Build up regular stream hours and stream at least 3-4 times a week.
- Stream longer videos – Try to stream for at least 1-2 hours per session.
- Engage with viewers – Interact and respond to comments to build an engaged audience.
- Promote streams off Facebook – Use other social platforms to promote when you’ll be streaming.
- Play popular games – Stream games like Fortnite, PUBG Mobile or Garena Free Fire that get a lot of views.
- Produce other video content – Upload highlight clips, tutorials or funny moments to go viral.
- Collaborate with other creators – Cross-promote and create content with others to gain new viewers.
- Consider Facebook Stars and subscriptions – Enable Stars and subscriptions to get recurring income from fans.
Conclusion
The potential earnings for Facebook Gaming partners runs the gamut from thousands to hundreds of thousands of dollars per month. Average monthly earnings seem to range from $3,000 to $100,000+ depending on the popularity of the streamer. In addition to ad revenue, creators can also generate income through Stars, subscriptions, sponsorships and merch sales. With over 2.5 billion monthly Facebook users, there is huge potential to build an audience and earn significant income streaming games. But it requires consistent, high-quality, engaging content as well as skill at the games played. The top gaming creators work extremely hard to build their audience and brand on Facebook.