Facebook Reels are short, entertaining videos that users can create and share on Facebook. They are similar to TikTok or Instagram Reels.
One great thing about Facebook Reels is that creators can earn bonuses or monetary rewards for videos that perform well. Facebook offers a Reels Play Bonus program that pays creators for reels that exceed specific view thresholds. This incentivizes creators to make engaging reels that people want to watch.
Unlocking the Facebook reel bonus requires meeting certain eligibility criteria and having reels that reach the view count thresholds. Read on to learn exactly how to unlock the Facebook reel bonus payouts.
What is the Facebook Reels Play Bonus?
The Facebook Reels Play Bonus program pays creators money for reels that reach certain view count milestones. Here’s an overview:
- Creators earn a bonus when their individual reel hits 1,000 views.
- Additional bonuses are paid out when reels hit further view thresholds at 10,000, 100,000, and 250,000 views.
- The bonus amount increases for each view milestone.
Facebook pays out bonuses until creators have earned a maximum of $10,000 per month from the Reels Play Bonus program.
This incentive makes it rewarding for creators to post engaging reels that connect with their audience and get lots of views. The potential to earn money gives them added motivation.
Who Can Get the Facebook Reels Bonus?
To earn money through the Reels Play Bonus, creators must meet these eligibility requirements:
- Be 18 years or older
- Have at least 10,000 followers on Facebook
- Have an official “Creator” account on Facebook
- Create original reels that follow Facebook’s content policies
Creators must also monetize their videos with in-stream ads. Once ads are enabled, creators can start unlocking the view thresholds needed to earn bonus payouts.
Let’s go over the steps creators should take to unlock the reel bonus.
How to Unlock the Facebook Reels Bonus
Follow this process to start earning from the Reels Play Bonus program:
Step 1: Make Sure Your Account Qualifies
Double check that your account meets the eligibility criteria listed above. You need at least 10,000 followers and a Creator account on Facebook to participate.
If you don’t have 10,000 followers yet, focus on creating engaging content and interacting with your audience to build up your follower base.
Step 2: Enable In-Stream Ads
Monetizing reels by running in-stream ads is required to unlock the bonuses. On desktop, go to the Facebook Creator Studio and enable in-stream ads.
On mobile, tap the “Monetization” tab in the Facebook app menu. Follow the prompts to turn on in-stream ads.
Step 3: Create Original Reels
Produce high-quality reels that provide value for your audience. Get creative with interesting effects, sounds, edits, captions, and more. Make reels on topics relevant to your niche.
Check Facebook’s content policies and community standards to ensure your reels comply with guidelines. Don’t repurpose content from other sites or creators.
Step 4: Post Your Reels
Upload your freshly made reels directly to Facebook. You can post them right on your Facebook Page or personal Profile.
Some best practices include:
- Post at optimal times when your audience is most active.
- Use relevant hashtags so people can discover your reels.
- Engage with commenters.
- Share your reel links across other platforms.
Promote your best reels via ads to help them gain more traction.
Step 5: Check View Counts
As your reels get views, keep tabs on their analytics in Creator Studio or on mobile. See which reels are gaining the most traction.
Monitor their progress toward the view count bonuses. Once an individual reel surpasses a view threshold, you’ll unlock the payout for that milestone.
Step 6: Get Paid Your Bonuses
When your reels cross the 1,000, 10,000, 100,000 and 250,000 view milestones, you’ll earn the Reels Play Bonus. Facebook will pay out your bonus about a month after you reach each threshold.
You’ll receive your payout through the method you set up in Creator Studio or on mobile, such as direct deposit.
Tips to Boost Views and Unlock Bonuses Faster
Here are some pro tips to help your reels go viral so you can maximize your payouts:
- Hook viewers right away by starting reels with something eye-catching.
- Use trending audios, effects, hashtags and AR filters to increase discovery.
- Collaborate with other creators for cross-promotion.
- Remix popular reels and put your unique spin on them.
- Repurpose top-performing content into new reels.
- Publish consistently to build an engaged audience.
Driving high view counts is key to unlocking all the Reels Play Bonus rewards. Create binge-worthy reels that bring in views and you’ll maximize your Facebook payouts in no time.
Frequently Asked Questions
Here are answers to some common questions about unlocking the Facebook reel bonus:
How much does Facebook pay per reel view?
Facebook doesn’t pay creators directly per reel view. But creators can earn bonus payouts when their individual reels pass view count milestones of 1,000, 10,000, 100,000 and 250,000 views. The bonus amount per milestone increases as views increase.
How many views do you need for $100 bonus?
To earn a $100 bonus from Facebook Reels, your individual reel needs to reach 100,000 views. At 100,000 views, the Reels Play Bonus is $100. The $100 bonus unlocks when that view threshold is crossed.
Can you monetize Facebook reels without 1000 followers?
No, having at least 10,000 followers is currently a requirement to monetize reels on Facebook and participate in the Reels Play Bonus program. Creators need 10,000+ followers to unlock the ability to run in-stream ads on reels.
Do all reel views count towards bonus?
Only views from original reels that you create and post yourself count towards unlocking Reels Play Bonuses. Views on other people’s reels or on re-shared reels do not apply toward your view thresholds. Each original reel’s views are counted separately.
How long does it take to receive reels bonus?
Facebook pays out bonuses monthly, about 30 days after you reach each view threshold. So you need to wait about a month after hitting a milestone to receive that bonus amount.
For example, if you reach 100K views on a reel on March 15th, you’ll receive the $100 bonus in mid-April.
Conclusion
Unlocking the Facebook Reels bonus offers creators an excellent opportunity to monetize their content. By creating engaging reels and driving views, they can earn rewards when their videos exceed key view milestones.
With strategic promotion and consistently high-quality reels that connect with audiences, creators can continually unlock new bonus payouts over time. Just check that all eligibility and monetization requirements are met, then start posting viral reel content to maximize earnings.