Sharing posts as pages on Facebook can be a great way to get more exposure for your content. When you share a post from your personal profile or business Page as a Facebook Page, it allows people who haven’t liked your profile or Page to still see the content. This can help you reach a wider audience with your posts.
Why Share Posts as Pages?
Here are some of the key benefits of sharing Facebook posts as pages:
- Increased reach – Posts shared as pages can appear in the News Feeds of people who don’t follow your profile or Page. This gives your content more exposure.
- Appears more professional – Posts shared as pages look more official and professional, rather than just personal updates.
- Drive more traffic – Sharing posts as pages can help drive more traffic to your website or blog by putting your content in front of new audiences.
- SEO benefits – Public posts on Facebook can be indexed by search engines, so sharing posts as pages can help boost your SEO.
Overall, sharing posts as Facebook Pages allows you to get your content in front of more people and make it appear more legitimate and professional.
How to Share a Post as a Page
Sharing your posts as pages is easy to do on both desktop and mobile. Here are the steps:
On Desktop
- Go to your Facebook Page and click “Publishing Tools” at the top.
- Click “Use Facebook as Page Name” in the left column.
- This will open a new window where you can access Facebook as your Page.
- Go to your personal profile and locate the post you want to share.
- Click the three dots at the top right of the post and select “Share Now.”
- Change the audience to “Public” and post as your Page.
On Mobile
- Tap the “Pages” tab at the bottom of the Facebook app.
- Tap to open your Facebook Page.
- Tap the three line menu and select “Use Facebook As Page Name.”
- This will open your Page. Go to your personal profile and find the post you want to share.
- Tap the three dots at the top right and choose “Share Now.”
- Change the audience to “Public” and post as your Page.
And that’s all there is to it! The post will now be shared on your Facebook Page for wider visibility.
Optimizing Shared Posts
Here are some tips for optimizing posts when you share them on a Facebook Page:
- Include an eye-catching image – Posts with images get more engagement on Facebook.
- Use informative headline – Summarize the post in a compelling headline to grab attention.
- Enhance with hashtags – Include relevant hashtags so the post is more discoverable.
- Tag people/pages – Tagging other profiles in your post can help boost reach.
- Call-to-action – Add a strong CTA to prompt people to comment, like, or share the post.
- Describe the link – For linked posts, explain what the link contains to provide context.
Optimizing your shared posts in these ways can help boost engagement and get your content in front of more people on Facebook.
Best Practices
Follow these best practices when sharing posts as Facebook Pages:
- Be selective – Only share your best, most engaging content to maintain quality.
- Comment as the Page – Comment and interact as your Page to increase visibility.
- Vary post types – Share a mix of content like links, images, videos to keep it interesting.
- Analyze performance – Check Page Insights to see your top performing shared posts.
- Promote on Profile – Mention on your personal profile that you shared a post on your Page.
- Engage community – Respond to comments and questions to build community.
Using these tips can help maximize the impact of sharing your Facebook posts as Pages.
Tools to Manage Sharing
Managing a lot of Facebook Pages and profiles can be tricky, but these tools can help streamline the process:
- Facebook Business Suite – Allows you to manage multiple Pages from one dashboard.
- Buffer – Social media management platform with scheduling and analytics.
- Hootsuite – Manage all your social profiles and scheduling in one interface.
- Sprout Social – Social media management with team workflows and collaboration.
- Sendible – Scheduling, engagement, and reporting for social media.
These types of social media management tools make it much easier to keep track of sharing posts across multiple Facebook Pages and profiles.
Common Questions
Here are answers to some frequently asked questions about sharing Facebook posts as pages:
Does sharing a post as a Page make it public?
Yes, when you share a personal post to your Facebook Page, it makes the post public and visible to everyone. You can’t share a post on a Page and keep the audience limited.
Can I share posts without switching profiles?
Unfortunately no – to share a personal post as your Page, you need to switch your profile and share it while logged in as your Page. There is no way to share directly from your personal profile to a Page.
What happens when I share my post as a Page?
The post will then appear on your Facebook Page as if you posted it directly to that Page. It becomes separate from the original personal post.
Can I delete a post shared on a Page?
Yes, you can delete the shared post from your Page the same way you would delete a regular Page post. This will not affect the original post on your personal profile.
Is there a limit to how many times I can share a post?
There is no specific limit to how many Pages you can share a personal post to. You can share a post on as many Pages as you admin.
Conclusion
Sharing posts from your personal profile as a Facebook Page is a great tactic to expand the reach of your content. By making posts public and posting as your Page, you can get your messages in front of a bigger audience and grow your community.
Optimizing your content and using social media management tools can help maximize the impact of sharing to Facebook Pages. Follow best practices like being selective, engaging your audience, and analyzing performance to see the best results.
With the right strategy, sharing your posts as Pages can become a valuable way to boost your visibility on Facebook and connect with more people.