How do you say follow us on social media?

Social media has become an integral part of marketing and building an online presence for brands and businesses. With billions of active users across platforms like Facebook, Instagram, Twitter, LinkedIn, and more, social media provides unparalleled opportunities for connecting with current and potential customers. An important part of any social media strategy is encouraging followers and driving engagement through compelling content and conversation. One of the ways brands can do this is by including clear calls-to-action for users to follow them on their social media channels. But what are some catchy, creative ways to say “follow us on social media”? Let’s explore some possibilities!

Keep It Simple

One straightforward option is to simply say “Follow us on social media.” While this gets right to the point, it lacks personality and creativity. However, straightforward can work well in captions or when space is limited.

Here are some examples:

These simple phrases clearly convey the call-to-action, but have room for more unique phrasing.

Speak Directly to Your Audience

Addressing your audience directly creates a more conversational tone. For example:

Don’t miss out on the latest news – follow us on social media!

Want to get to know us better? Follow us on social media!
Follow us on social media to become part of our community!

Speaking directly to “you” helps grab your audience’s attention and feel a personal connection with the brand.

Highlight Benefits

What’s in it for your followers? Highlight the benefits of following you on social media:

This taps into what motivates people to follow – access to exclusive perks and content!

Try a Hashtag

Incorporating a hashtag allows users to click to see other social media content around that hashtag. For example:

Follow us on social media and join the #[brandname] community!
Don’t miss out on the latest – follow us on social media with #[brandhandle]

Hashtags help strengthen brand identity and make it easy for users to navigate to your social profiles.

Incorporate Emoticons or Emojis

Emoticons and emojis add visual interest and speak to social media savvy audiences with a playful tone. You can pair familiar emojis with text:

Follow us on social media for the inside scoop! 😉
For cute puppies and other fun content, be sure to follow us on social media! 🐶

The possibilities are endless for finding relevant emojis to capture attention!

Try a Poll or Fill-in-the-Blank

Social polling and fill-in-the-blank posts are interactive ways to engage followers. These are great for captions:

Let us know your favorite [brand] product in the comments below! Be sure to follow us on social media for more like this 😀

I follow [brand] on ________ to stay up to date on all their latest news! (hint: it’s social media!)

This puts the call-to-action into an interactive format followers will want to participate in.

Incorporate Your Brand Personality

Stay true to your brand voice and personality. For example:

For super fun times, follow us on social media today!
Calling all early adopters – follow us on social media for the latest and greatest!

This adds a dose of your brand’s unique style to liven up the call-to-action.

Try Different Platform Messaging

Tailor messaging to resonate on specific social platforms. On Instagram you could say:

Tap that follow button for a daily dose of visual inspiration!

Or on Twitter:

Stay in the loop – follow us on the bird app for all the latest tweets!

Customizing your message for different platforms shows your audience you understand each channel.

Localize for Geographies

Adjust messaging for local markets and languages. You can say:

Síguenos en nuestras redes sociales para contenido en español.

Or:

在社交媒体上关注我们了解更多中文内容。

Speaking to local followers in their language is a great way to connect authentically.

Experiment with Puns or Wordplay

Puns and clever wording are a fun way to show your brand personality. Some ideas:

Don’t get left on read – follow us on social media!

Slide into our DMs by following us on social media 😉

Puns and pop culture references resonate with younger demographics, when used strategically.

Try Rhyming

Rhyming turns your call-to-action into a catchy jingle. For example:

For the latest feeds, follow us on social feeds!

Rhymes stick in people’s heads long after seeing your post or ad.

Be Conversational

Avoid overly salesy language and write conversationally, like you’re speaking to a friend!

If you wanna keep up on all our latest launches and events, following us on social media is the best place to do it!
Hey friends! If you want first dibs on sales, exclusive content and other fun stuff, hit that follow button on our social pages! We’d love to connect more there 🙂

An authentic, conversational tone humanizes brands.

Try a Creative Question

Posed as an open-ended question, calls to action invite participation.

What are your favorite types of content to see from brands on social media? Let us know in the comments, and be sure to follow us on social media so we can create more of what you love!

This turns the call-to-action into an engaging discussion starter.

Make It Urgent

Creating a sense of urgency or exclusivity can motivate followers to act now. Some examples:

Limited time only – follow us on social media by Friday for 10% off your first purchase!
PSA: Giveaway ends tonight at midnight! Make sure you’re following us on social media to enter to win!

Leveraging FOMO (fear of missing out) makes people want to follow you ASAP.

Try Different Formats

Beyond text-based messages, creatively incorporate calls-to-action through social formats like Stories, Reels, live videos. Some ideas:

Reel: Capture behind-the-scenes then end with “Follow us on Instagram @[handle] for more exclusive BTS!”

Story: Film yourself announcing, “Hey everyone! We’re going LIVE at 5pm EST today on Instagram. Follow us @[handle] and turn on notifications so you don’t miss it!”
Livestream: “Thanks for tuning into our live launch event! If you enjoyed this, make sure to follow us on social media @[handle] so you never miss the latest news!”

Formatting your call-to-action as organic social content makes it feel more native and less salesy.

Leverage Influencers

Partner with influencers who align with your brand. They can organically integrate calls to action within sponsored social posts.

For example:

“Thanks to [brand] for sending me this awesome planner to try out! Loving the daily motivation quote pages. head to @[brandhandle] to see more of their products and follow their page for lots of inspiring quotes!”

Influencer advocacy lends credibility and rapport with their own followers.

Promote Hashtag Campaigns

Hashtag campaigns rally users to generate user-generated content on a specific hashtag. You can promote participation through captions like:

Our #Loving[BrandProduct] hashtag campaign launches next week! Follow us on Instagram @[handle] to share your experience with [product] and get featured on our page!

This turns following you into an opportunity for users to get their own content amplified.

Run a Contest or Giveaway

Contests, giveaways and sweepstakes incentivize following by making it a requirement for entry. For example:

GIVEAWAY! Follow us on Instagram and Twitter @[handle], like this post and tag 3 friends for a chance to win [prize]!! 3 winners chosen next Friday.

Who can resist the potential to win free stuff?

Leverage Shoppable Features

On platforms like Instagram and Pinterest, add shoppable tags to visual posts so when users click to buy, your handle is right there. Examples:

Caption: “The cutest work from home fits! Tap to shop this look and follow us on Insta for more wfh fashion inspo.”

Caption: “How dreamy is this bedroom decor? Follow our Pinterest for tons of cozy living space ideas. Tap to shop this look.”

Integrating native shopping capabilities positions your handle right where users will engage.

Partner with Retailers

If your product is sold through retailers, work with them to integrate calls-to-action on packaging or in-store displays:

“Follow us on social media for the latest product launches, promotions and more!”
“@[BrandHandle] – Exclusive content, deals and inspiration. Follow us on social media!”

This extends your reach to new audiences as they discover your products in stores.

Add Links in Emails or Ads

Include clear calls-to-action in email newsletters, promotional emails or ad copy. For example:

Subject Line: Get insider access – follow us on social media!
Ad Copy: Click here to follow us on Facebook, Instagram, Twitter and YouTube for all the latest brand news, tips and community discussions.

Embedding links directly where subscribers are already engaged makes it easy to convert.

Drive Traffic from Your Website

Add prominent follow buttons, social share icons and calls-to-action across your website to capture visitor’s attention. Some ideas:

Footer navigation “Follow us on Facebook / Instagram / Twitter / YouTube”

Sidebar: “Don’t miss out on latest news! Follow us on social media:” + social icons
Blog post meta details: “Share this article on social media!” + social share buttons
Pop-up or banner: “We’re more fun on social media! Follow us on Facebook/Instagram/Twitter for exclusive content, deals and more.”

Meeting visitors where they’re browsing content on your own platforms removes friction.

Send Post-Purchase Follow-Ups

Follow up after a purchase by directing customers to your social channels in their order confirmation or package slip. For example:

“Thanks for your order! Follow us on social media @[handle] for exclusive deals and brand updates!”

This reminds happy customers to keep engaging with your brand.

Add Signage In-Store

For brick-and-mortar stores, use in-store displays and signage to drive social follows. Some ideas:

Door decals: “Walked in for the ‘[Popular Item]’? Don’t forget to follow us on social media!”

Checkout screen messages: “Before you head out, follow us on Facebook/Instagram @[Handle] for promotions, new launches and more!”
Integrate calls-to-action into POP displays and posters throughout the store.

These serve as on-site reminders at the moments that matter most.

Conclusion

While “Follow us on social media” gets the point across, taking the time to craft creative, catchy, and compelling calls-to-action can really drive results. By tailoring messaging by platform, audience and use-case, brands have limitless opportunities to show off personality and speak directly to customers across social. The key is finding ways to authentically weave in your handle while adding value. With these tips and examples in mind, you’re ready to develop unique social media calls-to-action that encourage more followers, engagement and connection with your brand!