Facebook Reels is a new video feature on Facebook that allows creators to make short-form, entertaining videos using audio, effects, and creative tools. Reels can be up to 60 seconds long and are designed for mobile viewing.
One of the most exciting aspects of Facebook Reels is the opportunity to monetize your content through ad revenue sharing. Facebook introduced Reels monetization in 2021 as a way for creators to start earning money from their Reels.
If you want to monetize your Facebook Reels, you’ll need to meet certain eligibility requirements and apply to join the program. Meeting the requirements doesn’t guarantee you’ll be accepted, but it makes you eligible to apply.
Here’s what you need to know about qualifying for Facebook Reels monetization and how to submit an application.
Facebook Reels Monetization Eligibility Requirements
To be eligible to monetize your Facebook Reels, you must meet the following requirements:
Have an Authentic Facebook Profile
Your Facebook profile must represent an authentic identity and follow Facebook’s terms of service. Fake, duplicate, or business accounts are not eligible. Make sure your profile represents your real identity.
Meet the Minimum Follower Threshold
To qualify for Reels monetization, you need a minimum number of Facebook followers:
- At least 10,000 followers on Facebook
- At least 600,000 total 1-minute views on Reels in the last 60 days
These thresholds ensure creators have an established audience before monetizing content. You’ll need to consistently create Reels and grow your follower base to meet the requirements.
Be Located in an Eligible Country
Facebook Reels monetization is currently only available to creators located in certain countries. You must be located in one of the following eligible countries/regions:
- United States
- Canada
- Mexico
- Thailand
- Australia
- New Zealand
- Western Europe
- Norway
- Sweden
- Denmark
- Finland
Unfortunately, creators in other parts of the world are not yet able to monetize Facebook Reels. The program may expand to more countries in the future.
Follow Facebook’s Monetization Policies
To maintain monetization eligibility, you must follow Facebook’s Partner Monetization Policies. These include:
- Creating original content that aligns with Facebook’s terms of service
- Not re-sharing or reposting other creator’s content
- Not posting content that is sexually suggestive, violent, or dangerous
- Providing accurate info about your identity, location, content etc.
Review Facebook’s full monetization policies so you understand the guidelines. Your Reels must consistently adhere to these policies.
Be in Good Standing on Facebook
Your Facebook account must have a clean record to be accepted. This means:
- No active restrictions, blocks or bans on your account
- No recent violations of Facebook’s terms or community standards
- No history of repeatedly posting content that was removed for policy violations
One major infraction could make you ineligible to monetize Reels. Maintain a completely clean account record.
Connect an Ad Breaks Page
To display ads and earn revenue, you need to connect an Ad Breaks page to your Facebook account. The page showcases your Reels content eligible to earn money.
You can only connect one Ad Breaks page per account. Facebook will review your page to ensure it complies with its standards.
How to Apply for Facebook Reels Monetization
Once you meet the eligibility requirements, you can apply for Reels monetization through Facebook:
Step 1: Access the Facebook Reels Play Bonus Program
– Open the Facebook app and go to the Reels tab.
– Tap the “Reels Play Bonus Program” icon in the top right corner.
– This is where you submit your application.
Step 2: Check Your Eligibility
– Facebook will show the monetization eligibility requirements.
– Confirm you meet the minimum follower threshold and are in an eligible country.
– If you don’t qualify yet, you can recheck your eligibility later.
Step 3: Accept the Program Terms
– Read Facebook’s Partner Monetization Policies and Reels bonuses Terms.
– Accept the terms to continue with your application.
– This confirms you will follow all monetization guidelines.
Step 4: Provide Your Payment Details
– Enter your payment information to receive earnings.
– You must link a bank account or setup a Stripe account.
– Facebook cannot pay you without valid payment details.
Step 5: Submit Your Application
– Facebook will review your monetization eligibility.
– If approved, you’ll receive confirmation via email and in the Facebook app.
– If you’re rejected, you can reapply after 30 days.
It can take up to a month to receive a decision on your application. Be patient! Consistently creating quality Reels gives you the best chance of approval.
Facebook Reels Monetization Payouts
Once approved for monetization, you can start earning money from Reels through ad revenue sharing. Here are key details on how Facebook Reels payouts work:
Ad Revenue Share
– Facebook places ads on some Reels and shares the ad revenue with creators.
– You earn a 55% share of the ad revenue generated on your Reels.
Bonus Programs
– Facebook offers bonus programs with additional payouts:
- Reels Play Bonus – Earn up to $3500 per month for posting engaging Reels
- Reels Summer Bonus – Increased payouts from July 1 to Sept 30, 2022
– Bonuses reward creators for their top-performing Reels.
Monthly Payments
– Facebook pays out earnings on a monthly basis via bank transfer or PayPal.
– You must earn at least $100 to receive a monthly payment.
– Earnings are aggregated across ad revenue, bonuses, and Stars.
Detailed Insights
– The Facebook Reels Play Bonus portal shows detailed stats:
- Estimated and actual earnings per Reel
- Top performing Reels
- Eligible plays and minutes viewed
– Use the insights to refine your Reels strategy.
In summary, monetizing Facebook Reels allows you to earn steady income from your short videos. As the program expands, there is growing money-making potential for creators.
Tips for Successful Facebook Reels Monetization
If you want to maximize your earnings potential with Facebook Reels, keep these proven tips in mind:
Post High-Quality Reels Frequently
Posting consistently with engaging content is key.Aim for at least one high-quality Reel per day. The more views and shares your Reels get, the more ads are placed and revenue is generated.
Hook Viewers Right Away
You only have up to 60 seconds to grab attention. Use eye-catching visuals, text, effects and sounds in the first 5 seconds. This increases overall viewership and completion rates.
Use Popular Music and Audio
Trending songs and viral audio clips get more engagement. Look at what audio is commonly used in top Reels for inspiration.
Optimize Your Captions
Well-written captions keep viewers watching and generate shares. Use clear, concise text that complements the visuals.
Leverage Facebook Analytics
Analyze the Facebook Reels insights to see your top performing Reels. Look at completion rates, likes, comments etc. and make more Reels in those styles.
Promote Outside of Facebook
Promote your Reels channel and best videos on other platforms like Instagram and TikTok. Cross-promotion grows your overall audience.
Join Facebook Reels Groups
Engage in Reels creator groups and challenges for extra visibility. Facebook recommends Reels from groups to wider audiences.
Consistency and persistence are key – it takes time to build a highly engaged audience. But the earning potential makes Reels monetization worth the effort for creators.
Conclusion
Facebook Reels provides an exciting new way for video creators to monetize short-form, entertaining video content. While Facebook has strict monetization requirements, the opportunity for steady earnings makes it worthwhile for qualifying creators to apply.
Focus on producing binge-worthy Reels that provide value, spark positive interactions, and keep people watching until the end. If you can create a consistent stream of engaging videos, grow your audience, and avoid policy violations, Facebook Reels monetization offers a promising way to get paid for your content creation skills and passion.